Attitudes and behaviors of mobile network operator customers: contributions toward empirically founded marketing strategies for mobile navigation and Internet services
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
München ; Mering
Hampp
2010
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | X, 203 S. 21 cm |
| ISBN: | 9783866184329 9783866185326 |
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Datensatz im Suchindex
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CONTENTS PREFACE V CONTENTS VII ACRONYM GUIDE IX I. EINFLUSSFAKTOREN DER
ADOPTIONSBEREITSCHAFT VON STANDORT- BEZOGENEN MOBILFUNKDIENSTEN 1 II.
PRICING AND COLLECTION PREFERENCES FOR NAVIGATION SERVICE OFFERS BY
MOBILE NETWORK OPERATORS 57 III. ATTRIBUTE PERCEPTIONS AS FACTORS
EXPLAINING MOBILE INTERNET ACCEPTANCE OF CELLULAR CUSTOMERS IN GERMANY
85 IV. IMPACTS OF MOBILE INTERNET USE INTENSITY ON THE DEMAND FOR SMS
AND VOICE SERVICES OF MOBILE NETWORK OPERATORS 129 V. DETERMINANTS OF
SELF-REPORT AND SYSTEM-CAPTURED MEASURES OF MOBILE INTERNET USE
INTENSITY 163 INDEX 203 BIBLIOGRAFISCHE INFORMATIONEN
HTTP://D-NB.INFO/998866032 DIGITALISIERT DURCH |
| any_adam_object | 1 |
| author | Gerpott, Torsten J. 1958-2023 |
| author_GND | (DE-588)120470187 |
| author_facet | Gerpott, Torsten J. 1958-2023 |
| author_role | aut |
| author_sort | Gerpott, Torsten J. 1958-2023 |
| author_variant | t j g tj tjg |
| building | Verbundindex |
| bvnumber | BV036112701 |
| classification_rvk | QR 700 |
| ctrlnum | (OCoLC)612484033 (DE-599)DNB998866032 |
| dewey-full | 384.534 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 384 - Communications |
| dewey-raw | 384.534 |
| dewey-search | 384.534 |
| dewey-sort | 3384.534 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| spelling | Gerpott, Torsten J. 1958-2023 Verfasser (DE-588)120470187 aut Attitudes and behaviors of mobile network operator customers contributions toward empirically founded marketing strategies for mobile navigation and Internet services Torsten J. Gerpott 1. publ. München ; Mering Hampp 2010 X, 203 S. 21 cm txt rdacontent n rdamedia nc rdacarrier Literaturangaben Mobilfunk (DE-588)4170280-3 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Akzeptanz (DE-588)4000996-8 gnd rswk-swf Navigationssystem (DE-588)4781185-7 gnd rswk-swf Umfrage (DE-588)4005227-8 gnd rswk-swf Service provider (DE-588)4406690-9 gnd rswk-swf Mobiles Internet (DE-588)7627927-3 gnd rswk-swf Standortbezogener Dienst (DE-588)4737525-5 gnd rswk-swf Kundenforschung (DE-588)4418979-5 gnd rswk-swf Adoption Marketing (DE-588)4272156-8 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Deutschland (DE-588)4011882-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Mobilfunk (DE-588)4170280-3 s Standortbezogener Dienst (DE-588)4737525-5 s Kundenforschung (DE-588)4418979-5 s Akzeptanz (DE-588)4000996-8 s Umfrage (DE-588)4005227-8 s Adoption Marketing (DE-588)4272156-8 s DE-188 Deutschland (DE-588)4011882-4 g Mobiles Internet (DE-588)7627927-3 s Navigationssystem (DE-588)4781185-7 s Service provider (DE-588)4406690-9 s Marketingstrategie (DE-588)4120697-6 s Verbraucherforschung (DE-588)4187567-9 s text/html http://deposit.dnb.de/cgi-bin/dokserv?id=3394280&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=019002855&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Gerpott, Torsten J. 1958-2023 Attitudes and behaviors of mobile network operator customers contributions toward empirically founded marketing strategies for mobile navigation and Internet services Mobilfunk (DE-588)4170280-3 gnd Marketingstrategie (DE-588)4120697-6 gnd Akzeptanz (DE-588)4000996-8 gnd Navigationssystem (DE-588)4781185-7 gnd Umfrage (DE-588)4005227-8 gnd Service provider (DE-588)4406690-9 gnd Mobiles Internet (DE-588)7627927-3 gnd Standortbezogener Dienst (DE-588)4737525-5 gnd Kundenforschung (DE-588)4418979-5 gnd Adoption Marketing (DE-588)4272156-8 gnd Verbraucherforschung (DE-588)4187567-9 gnd |
| subject_GND | (DE-588)4170280-3 (DE-588)4120697-6 (DE-588)4000996-8 (DE-588)4781185-7 (DE-588)4005227-8 (DE-588)4406690-9 (DE-588)7627927-3 (DE-588)4737525-5 (DE-588)4418979-5 (DE-588)4272156-8 (DE-588)4187567-9 (DE-588)4011882-4 (DE-588)4143413-4 |
| title | Attitudes and behaviors of mobile network operator customers contributions toward empirically founded marketing strategies for mobile navigation and Internet services |
| title_auth | Attitudes and behaviors of mobile network operator customers contributions toward empirically founded marketing strategies for mobile navigation and Internet services |
| title_exact_search | Attitudes and behaviors of mobile network operator customers contributions toward empirically founded marketing strategies for mobile navigation and Internet services |
| title_full | Attitudes and behaviors of mobile network operator customers contributions toward empirically founded marketing strategies for mobile navigation and Internet services Torsten J. Gerpott |
| title_fullStr | Attitudes and behaviors of mobile network operator customers contributions toward empirically founded marketing strategies for mobile navigation and Internet services Torsten J. Gerpott |
| title_full_unstemmed | Attitudes and behaviors of mobile network operator customers contributions toward empirically founded marketing strategies for mobile navigation and Internet services Torsten J. Gerpott |
| title_short | Attitudes and behaviors of mobile network operator customers |
| title_sort | attitudes and behaviors of mobile network operator customers contributions toward empirically founded marketing strategies for mobile navigation and internet services |
| title_sub | contributions toward empirically founded marketing strategies for mobile navigation and Internet services |
| topic | Mobilfunk (DE-588)4170280-3 gnd Marketingstrategie (DE-588)4120697-6 gnd Akzeptanz (DE-588)4000996-8 gnd Navigationssystem (DE-588)4781185-7 gnd Umfrage (DE-588)4005227-8 gnd Service provider (DE-588)4406690-9 gnd Mobiles Internet (DE-588)7627927-3 gnd Standortbezogener Dienst (DE-588)4737525-5 gnd Kundenforschung (DE-588)4418979-5 gnd Adoption Marketing (DE-588)4272156-8 gnd Verbraucherforschung (DE-588)4187567-9 gnd |
| topic_facet | Mobilfunk Marketingstrategie Akzeptanz Navigationssystem Umfrage Service provider Mobiles Internet Standortbezogener Dienst Kundenforschung Adoption Marketing Verbraucherforschung Deutschland Aufsatzsammlung |
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