The Yugo: the rise and fall of the worst car in history

Describes the confluence of events that brought the Yugo to the United States, including the international negotiations, the marketing hype surrounding its release, and its legendary failure in the American market.

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Bibliographic Details
Main Author: Vuic, Jason 1972- (Author)
Format: Book
Language:English
Published: New York Hill and Wang 2010
Edition:1. ed.
Subjects:
Online Access:Inhaltsverzeichnis
Summary:Describes the confluence of events that brought the Yugo to the United States, including the international negotiations, the marketing hype surrounding its release, and its legendary failure in the American market.
Item Description:Includes bibliographical references and index
Physical Description:262 S. Ill.
ISBN:9780809098910

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