The Yugo: the rise and fall of the worst car in history

Describes the confluence of events that brought the Yugo to the United States, including the international negotiations, the marketing hype surrounding its release, and its legendary failure in the American market.

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Bibliographische Detailangaben
1. Verfasser: Vuic, Jason 1972- (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: New York Hill and Wang 2010
Ausgabe:1. ed.
Schlagworte:
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Zusammenfassung:Describes the confluence of events that brought the Yugo to the United States, including the international negotiations, the marketing hype surrounding its release, and its legendary failure in the American market.
Beschreibung:Includes bibliographical references and index
Beschreibung:262 S. Ill.
ISBN:9780809098910

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