Wie Werbung wirkt:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Freiburg ; München [u.a.]
Rudolf Haufe Verlag
2006
|
| Ausgabe: | 1. Auflage |
| Schlagworte: | |
| Online-Zugang: | DE-522 DE-Eb1 DE-B768 DE-634 DE-526 DE-521 DE-1043 DE-1102 DE-858 DE-Aug4 DE-1050 DE-M347 DE-92 DE-1051 DE-898 DE-860 DE-1049 DE-861 DE-863 DE-862 DE-523 DE-2070s DE-384 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 Volltext |
| Beschreibung: | 1 Online-Ressource (196 S.) |
| ISBN: | 9783448072518 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 349729 |
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| _version_ | 1807957436632399872 |
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| author | Scheier, Christian 1968- Held, Dirk 1971- |
| author_GND | (DE-588)129509159 (DE-588)131715496 |
| author_facet | Scheier, Christian 1968- Held, Dirk 1971- |
| author_role | aut aut |
| author_sort | Scheier, Christian 1968- |
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| building | Verbundindex |
| bvnumber | BV036087368 |
| classification_rvk | QP 611 QP 631 QP 634 |
| collection | ZDB-5-WEB |
| ctrlnum | (OCoLC)645396691 (DE-599)BVBBV036087368 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. Auflage |
| format | Electronic eBook |
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| id | DE-604.BV036087368 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-21T01:09:32Z |
| institution | BVB |
| isbn | 9783448072518 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017658584 |
| oclc_num | 645396691 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS DE-861 DE-1049 DE-92 DE-M347 DE-860 DE-1051 DE-1050 DE-858 DE-Aug4 DE-1043 DE-1102 DE-20 DE-355 DE-BY-UBR DE-739 DE-19 DE-BY-UBM DE-29 DE-824 DE-703 DE-473 DE-BY-UBG DE-384 DE-706 DE-526 DE-862 DE-BY-FWS DE-Eb1 DE-521 DE-522 DE-523 DE-2070s DE-634 DE-898 DE-BY-UBR DE-B768 |
| owner_facet | DE-863 DE-BY-FWS DE-861 DE-1049 DE-92 DE-M347 DE-860 DE-1051 DE-1050 DE-858 DE-Aug4 DE-1043 DE-1102 DE-20 DE-355 DE-BY-UBR DE-739 DE-19 DE-BY-UBM DE-29 DE-824 DE-703 DE-473 DE-BY-UBG DE-384 DE-706 DE-526 DE-862 DE-BY-FWS DE-Eb1 DE-521 DE-522 DE-523 DE-2070s DE-634 DE-898 DE-BY-UBR DE-B768 |
| physical | 1 Online-Ressource (196 S.) |
| psigel | ZDB-5-WEB |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Rudolf Haufe Verlag |
| record_format | marc |
| spelling | Scheier, Christian 1968- Verfasser (DE-588)129509159 aut Wie Werbung wirkt Christian Scheier ; Dirk Held 1. Auflage Freiburg ; München [u.a.] Rudolf Haufe Verlag 2006 1 Online-Ressource (196 S.) txt rdacontent c rdamedia cr rdacarrier Neuromarketing (DE-588)7601901-9 gnd rswk-swf Hirnforschung (DE-588)4123382-7 gnd rswk-swf Neuropsychologie (DE-588)4135740-1 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf Werbewirkungsforschung (DE-588)4189648-8 gnd rswk-swf Werbewirkungsforschung (DE-588)4189648-8 s Neuropsychologie (DE-588)4135740-1 s DE-604 Marketingforschung (DE-588)4200055-5 s Werbepsychologie (DE-588)4140889-5 s Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s Werbewirkung (DE-588)4189647-6 s Hirnforschung (DE-588)4123382-7 s 1\p DE-604 Neuromarketing (DE-588)7601901-9 s 2\p DE-604 Held, Dirk 1971- Verfasser (DE-588)131715496 aut http://www.wiso-net.de/document/HAUF,AHAU%5F_9783448072518196 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Scheier, Christian 1968- Held, Dirk 1971- Wie Werbung wirkt Neuromarketing (DE-588)7601901-9 gnd Hirnforschung (DE-588)4123382-7 gnd Neuropsychologie (DE-588)4135740-1 gnd Werbepsychologie (DE-588)4140889-5 gnd Marketing (DE-588)4037589-4 gnd Marketingforschung (DE-588)4200055-5 gnd Strategisches Management (DE-588)4124261-0 gnd Werbewirkung (DE-588)4189647-6 gnd Werbewirkungsforschung (DE-588)4189648-8 gnd |
| subject_GND | (DE-588)7601901-9 (DE-588)4123382-7 (DE-588)4135740-1 (DE-588)4140889-5 (DE-588)4037589-4 (DE-588)4200055-5 (DE-588)4124261-0 (DE-588)4189647-6 (DE-588)4189648-8 |
| title | Wie Werbung wirkt |
| title_auth | Wie Werbung wirkt |
| title_exact_search | Wie Werbung wirkt |
| title_full | Wie Werbung wirkt Christian Scheier ; Dirk Held |
| title_fullStr | Wie Werbung wirkt Christian Scheier ; Dirk Held |
| title_full_unstemmed | Wie Werbung wirkt Christian Scheier ; Dirk Held |
| title_short | Wie Werbung wirkt |
| title_sort | wie werbung wirkt |
| topic | Neuromarketing (DE-588)7601901-9 gnd Hirnforschung (DE-588)4123382-7 gnd Neuropsychologie (DE-588)4135740-1 gnd Werbepsychologie (DE-588)4140889-5 gnd Marketing (DE-588)4037589-4 gnd Marketingforschung (DE-588)4200055-5 gnd Strategisches Management (DE-588)4124261-0 gnd Werbewirkung (DE-588)4189647-6 gnd Werbewirkungsforschung (DE-588)4189648-8 gnd |
| topic_facet | Neuromarketing Hirnforschung Neuropsychologie Werbepsychologie Marketing Marketingforschung Strategisches Management Werbewirkung Werbewirkungsforschung |
| url | http://www.wiso-net.de/document/HAUF,AHAU%5F_9783448072518196 |
| work_keys_str_mv | AT scheierchristian wiewerbungwirkt AT helddirk wiewerbungwirkt |