Shopping for identity: the marketing of ethnicity
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Schocken
2002
|
| Edition: | 1. paperback ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis Klappentext |
| Physical Description: | X, 242 S. Ill. |
| ISBN: | 9780805210934 0805210938 |
Staff View
MARC
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| 650 | 4 | |a Assimilation (Sociology) |x Economic aspects |z United States | |
| 650 | 4 | |a Consumption (Economics) |x Social aspects |z United States | |
| 650 | 4 | |a Ethnicity |x Economic aspects |z United States | |
| 650 | 4 | |a Marketing |x Social aspects |z United States | |
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Record in the Search Index
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| adam_text | Contents
Acknowledgments
ix
One
Longings and Belongings:
An Introduction
3
Two
From Community to Commodity:
The Color of Money
25
Three
The New Ethnic Marketing Experts
48
Four
The Romance of Ethnicity
78
Five
Ethnic by Design:
Marketing to a New America
104
Six
A Rainbow Coalition of Consumers
138
Seven
Recipe for Multiethnicity:
The Mestizo Makeover
170
Conclusion
192
Appendix
A Note on Terminology
199
Notes
203
Bibliography
216
Index
226
Illustration Credits
243
AMERICAN SOCIETY
IS
NOTA
MELTING POT
but a salad
bar
-а
bazaar in which the purveyors of goods and services spend close
to two billion dollars a year marketing the foods, clothing, objects, vacations, and
events that help people express their ethnic identities. In Shopping for Identity,
Marilyn Halter demonstrates that as immigrant groups gain economic security, they
tend to reinforce, not relinquish, their ethnic identification. And the marketplace has
responded to this phenomenon by both tweaking old products and inventing new ones,
vigorously seizing the opportunities offered by the marketing of ethnicity.
Halter brings to her subject an abundance of anecdotal evidence, overt exam¬
ples of ethnic marketing, and interviews with entrepreneurs. Provocative and
¿illuminating, Shopping for Identity addresses an important aspect of our contemporary
way of life while validating the yearning we all feel for a connection to our roots.
|
| any_adam_object | 1 |
| author | Halter, Marilyn 1949- |
| author_GND | (DE-588)1036854396 |
| author_facet | Halter, Marilyn 1949- |
| author_role | aut |
| author_sort | Halter, Marilyn 1949- |
| author_variant | m h mh |
| building | Verbundindex |
| bvnumber | BV036084934 |
| classification_rvk | LB 48610 LC 10610 MS 5560 |
| ctrlnum | (OCoLC)124065960 (DE-599)BVBBV036084934 |
| dewey-full | 305.800973 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 305 - Groups of people |
| dewey-raw | 305.800973 |
| dewey-search | 305.800973 |
| dewey-sort | 3305.800973 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft |
| edition | 1. paperback ed. |
| format | Book |
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| geographic | USA United States Ethnic relations United States Race relations |
| geographic_facet | USA United States Ethnic relations United States Race relations |
| id | DE-604.BV036084934 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:11:12Z |
| institution | BVB |
| isbn | 9780805210934 0805210938 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018975913 |
| oclc_num | 124065960 |
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| physical | X, 242 S. Ill. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Schocken |
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| spelling | Halter, Marilyn 1949- Verfasser (DE-588)1036854396 aut Shopping for identity the marketing of ethnicity Marilyn Halter 1. paperback ed. New York Schocken 2002 X, 242 S. Ill. txt rdacontent n rdamedia nc rdacarrier Gesellschaft Assimilation (Sociology) Economic aspects United States Consumption (Economics) Social aspects United States Ethnicity Economic aspects United States Marketing Social aspects United States Popular culture Economic aspects United States Ethnische Gruppe (DE-588)4153095-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf USA United States Ethnic relations United States Race relations Marketing (DE-588)4037589-4 s Ethnische Gruppe (DE-588)4153095-0 s DE-604 Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018975913&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018975913&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Halter, Marilyn 1949- Shopping for identity the marketing of ethnicity Gesellschaft Assimilation (Sociology) Economic aspects United States Consumption (Economics) Social aspects United States Ethnicity Economic aspects United States Marketing Social aspects United States Popular culture Economic aspects United States Ethnische Gruppe (DE-588)4153095-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4153095-0 (DE-588)4037589-4 |
| title | Shopping for identity the marketing of ethnicity |
| title_auth | Shopping for identity the marketing of ethnicity |
| title_exact_search | Shopping for identity the marketing of ethnicity |
| title_full | Shopping for identity the marketing of ethnicity Marilyn Halter |
| title_fullStr | Shopping for identity the marketing of ethnicity Marilyn Halter |
| title_full_unstemmed | Shopping for identity the marketing of ethnicity Marilyn Halter |
| title_short | Shopping for identity |
| title_sort | shopping for identity the marketing of ethnicity |
| title_sub | the marketing of ethnicity |
| topic | Gesellschaft Assimilation (Sociology) Economic aspects United States Consumption (Economics) Social aspects United States Ethnicity Economic aspects United States Marketing Social aspects United States Popular culture Economic aspects United States Ethnische Gruppe (DE-588)4153095-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Gesellschaft Assimilation (Sociology) Economic aspects United States Consumption (Economics) Social aspects United States Ethnicity Economic aspects United States Marketing Social aspects United States Popular culture Economic aspects United States Ethnische Gruppe Marketing USA United States Ethnic relations United States Race relations |
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