Contemporary advertising and integrated marketing communications:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
McGraw-Hill Irwin
2011
|
| Edition: | 13. ed., internat. student ed. |
| Subjects: | |
| Item Description: | Includes bibliographical references and indexes |
| Physical Description: | XL, 774 S. Ill., graph. Darst. |
| ISBN: | 9780071220606 0071220607 |
Staff View
MARC
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| 245 | 1 | 0 | |a Contemporary advertising and integrated marketing communications |c William F. Arens ; Michael F. Weigold ; Christian Arens |
| 250 | |a 13. ed., internat. student ed. | ||
| 264 | 1 | |a New York, NY |b McGraw-Hill Irwin |c 2011 | |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T22:10:59Z |
| institution | BVB |
| isbn | 9780071220606 0071220607 |
| language | English |
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| physical | XL, 774 S. Ill., graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
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| publisher | McGraw-Hill Irwin |
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| spelling | Arens, William F. Verfasser aut Contemporary advertising and integrated marketing communications William F. Arens ; Michael F. Weigold ; Christian Arens 13. ed., internat. student ed. New York, NY McGraw-Hill Irwin 2011 XL, 774 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and indexes Advertising Werbung (DE-588)4065541-6 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Werbung (DE-588)4065541-6 s DE-604 Weigold, Michael F. Verfasser (DE-588)170685780 aut Arens, Christian Verfasser aut Überarbeitung von 12. ed. 2009 978-0-07-128479-0 (DE-604)BV035720348 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Arens, William F. Weigold, Michael F. Arens, Christian Contemporary advertising and integrated marketing communications Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4151278-9 |
| title | Contemporary advertising and integrated marketing communications |
| title_auth | Contemporary advertising and integrated marketing communications |
| title_exact_search | Contemporary advertising and integrated marketing communications |
| title_full | Contemporary advertising and integrated marketing communications William F. Arens ; Michael F. Weigold ; Christian Arens |
| title_fullStr | Contemporary advertising and integrated marketing communications William F. Arens ; Michael F. Weigold ; Christian Arens |
| title_full_unstemmed | Contemporary advertising and integrated marketing communications William F. Arens ; Michael F. Weigold ; Christian Arens |
| title_short | Contemporary advertising and integrated marketing communications |
| title_sort | contemporary advertising and integrated marketing communications |
| topic | Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Werbung Einführung |
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