Contemporary advertising and integrated marketing communications:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
McGraw-Hill Irwin
2011
|
| Ausgabe: | 13. ed., internat. student ed. |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and indexes |
| Beschreibung: | XL, 774 S. Ill., graph. Darst. |
| ISBN: | 9780071220606 0071220607 |
Internformat
MARC
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| 020 | |a 0071220607 |9 0-07-122060-7 | ||
| 035 | |a (OCoLC)634046795 | ||
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| 049 | |a DE-20 |a DE-11 |a DE-70 | ||
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Arens, William F. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Contemporary advertising and integrated marketing communications |c William F. Arens ; Michael F. Weigold ; Christian Arens |
| 250 | |a 13. ed., internat. student ed. | ||
| 264 | 1 | |a New York, NY |b McGraw-Hill Irwin |c 2011 | |
| 300 | |a XL, 774 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and indexes | ||
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Weigold, Michael F. |e Verfasser |0 (DE-588)170685780 |4 aut | |
| 700 | 1 | |a Arens, Christian |e Verfasser |4 aut | |
| 787 | 0 | 8 | |i Überarbeitung von |b 12. ed. |d 2009 |z 978-0-07-128479-0 |w (DE-604)BV035720348 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-018967635 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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| any_adam_object | |
| author | Arens, William F. Weigold, Michael F. Arens, Christian |
| author_GND | (DE-588)170685780 |
| author_facet | Arens, William F. Weigold, Michael F. Arens, Christian |
| author_role | aut aut aut |
| author_sort | Arens, William F. |
| author_variant | w f a wf wfa m f w mf mfw c a ca |
| building | Verbundindex |
| bvnumber | BV036076467 |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)634046795 (DE-599)BVBBV036076467 |
| discipline | Wirtschaftswissenschaften |
| edition | 13. ed., internat. student ed. |
| format | Book |
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| id | DE-604.BV036076467 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:10:59Z |
| institution | BVB |
| isbn | 9780071220606 0071220607 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018967635 |
| oclc_num | 634046795 |
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| physical | XL, 774 S. Ill., graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | McGraw-Hill Irwin |
| record_format | marc |
| spelling | Arens, William F. Verfasser aut Contemporary advertising and integrated marketing communications William F. Arens ; Michael F. Weigold ; Christian Arens 13. ed., internat. student ed. New York, NY McGraw-Hill Irwin 2011 XL, 774 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and indexes Advertising Werbung (DE-588)4065541-6 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Werbung (DE-588)4065541-6 s DE-604 Weigold, Michael F. Verfasser (DE-588)170685780 aut Arens, Christian Verfasser aut Überarbeitung von 12. ed. 2009 978-0-07-128479-0 (DE-604)BV035720348 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Arens, William F. Weigold, Michael F. Arens, Christian Contemporary advertising and integrated marketing communications Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4151278-9 |
| title | Contemporary advertising and integrated marketing communications |
| title_auth | Contemporary advertising and integrated marketing communications |
| title_exact_search | Contemporary advertising and integrated marketing communications |
| title_full | Contemporary advertising and integrated marketing communications William F. Arens ; Michael F. Weigold ; Christian Arens |
| title_fullStr | Contemporary advertising and integrated marketing communications William F. Arens ; Michael F. Weigold ; Christian Arens |
| title_full_unstemmed | Contemporary advertising and integrated marketing communications William F. Arens ; Michael F. Weigold ; Christian Arens |
| title_short | Contemporary advertising and integrated marketing communications |
| title_sort | contemporary advertising and integrated marketing communications |
| topic | Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Werbung Einführung |
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