Facebook marketing: designing your next marketing campaign
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Indianapolis, Ind.
Que
2010
London Pearson Education |
| Ausgabe: | [2. ed., compl. rev. and updated] |
| Schriftenreihe: | Que biztech
#1 Bestseller |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVI, 195 S. Ill. 23 cm |
| ISBN: | 9780789743213 0789743213 |
Internformat
MARC
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| 264 | 1 | |a Indianapolis, Ind. |b Que |c 2010 | |
| 264 | 1 | |a London |b Pearson Education | |
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Datensatz im Suchindex
| _version_ | 1804141099831263232 |
|---|---|
| adam_text | Introduction
..........................................................
XIII
From Dorm Room to Boardroom: The Growth of Social
Networks
..........................................,.......................... 1
About
Marc Zuckerberg.........................................................5
The Early Days
...................................................................5
The Teenage Years
................................................................7
Coming into Adulthood
.........................................................8
Getting Around Facebook: The Basics
15
Getting Started
..................................................................16
0-60
on Facebook in
11
Steps
...............................................16
1.
Take a Few Minutes to Familiarize Yourself
.......................16
2.
Upload a Picture of Yourself
................................17
3.
Fill Out Your Profile Completely
....................................18
4.
Start Finding Some Friends
..........................................19
5.
Import your AOL Instant Messenger (AIM) or
Windows Live Buddies
................................................19
6.
Upload More Photos
.................................................23
7.
Upload a Video or Two
................................................
2A
8.
Send Your First Status Using the Publisher Tool
.................24
9.
Download a Facebook Mobile Application
.......................25
10.
Start Interacting with Your Friends
..........................25
11.
Have Fun and Explore!
................................................26
Home Page Feed
...............................................................26
Comments and Likes
.........................................................28
Publisher Tool
................................................................29
Photos
........................................................................31
Videos
.........................................................................32
Pages and Groups
..............................................................33
Notes
..............................................................................34
Facebook Chat
..................................................................35
Search
...........................................................................35
Friends Tab
......................................................................37
InboxTab
...................................................................... 38
Settings Tab
......................................................................38
Table
of Contents
Establishing a Corporate Presence
41
Facebook: Personal or Professional?
........................................42
Developing a Corporate Facebook Presence
.............................43
Getting Started
.....,.................................................,......43
Facebook Pages
........... ..................................................44
Getting Started with Your Facebook Page
............................45
What s Next
....................................................................54
Promoting Your Facebook Page
.............................................54
Email Signature
...........................................................54
Twitter
........................................................................55
Facebook
.....................................................................56
Email Marketing
..... ...............,......................................57
Company Website
............................ .............................57
Facebook Ads
............................................................... 58
GoogleAdWords
.............................. ..................... 58
Facebook Groups
....................................... .............. ........59
Page or Group: Which One?
.................................................. 61
Nurturing Your Community
, ..........,..,............ .62
Run Contests or Sweepstakes
..........................................62
Share Specific Content
....................................................62
Create Specific Content
........,......................................63
Simply Engage
.............................................................64
Should You Police Your Community?
........................................65
Extending Facebook into the Interwebs:
The Power and Reach of Facebook Connect
67
Using Facebook Connect for Commenting
................................68
Using Facebook Connect to Provide Sharing Options
....................69
Sharing Stories into Your Stream with Facebook Connect
69
Recent Friend Activity
............................................... 71
Using Facebook Connect for Social Filtering
..............................72
Using Facebook Connect as a Single Sign On
........................... 72
Creating a Personalized Experience with Facebook Connect
..........73
Integrating Chat Using the Live Feed
........................ . 74
Not Just for the Web
.............................................. ...........76
A Few Stats
....................................................................77
Summary
..........................................................................77
VI Table of Contents
Facebook Advertising: How and
Why You Should Be Using It
79
Common Reasons for an Ad to be Rejected
...............................80
Step-by-Step Guide to Creating an Ad
.....................................82
1.
Design Your Ad
...........................................................82
2.
Target Your Audience
...................................................84
3.
Create a Campaign and Set Pricing
..................................86
4.
Review and Submit
......................................................87
Analyzing Performance
........................................................88
Summary
..........................................................................89
Extending the Experience with Facebook Apps
91
Shareability of Applications
...................................................93
Finding Facebook Applications and Navigating the Directory
.........93
Reviewing and Adding an Application
96
Managing Your Applications
..................................................99
Creating Your Own Facebook Application
................................101
Installing the Developer Application
......................................101
Completing the Application Configuration Form
.......................102
Summary
........................................................................103
Addressing Privacy Concerns
.......................................105
The Two Faces of Privacy on Facebook
....................................106
Single Facebook Profile
.................................................107
Two Different Facebook Profiles
........................................108
Not Mixing Personal and Work
......................................108
Privacy Settings
................................................................109
Personal Privacy Settings
................................................109
Pages Privacy Settings
....................................................116
Group Privacy Settings
................................................. 119
Facebook s Privacy Policy
.................................................120
Summary
........................................................................121
Developing a Facebook Marketing Strategy
123
Designing a Community Building Strategy
............................125
Designing a Promotions Strategy
.,.......................................130
Designing an Advertising Strategy
........................................132
The Importance of Measurement
..........................................132
Facebook Insights
........................................................ 133
Facebook Advertising
....................................................134
Table
of Contents
VII
Web Analytics
........................................................136
Marketing Software
.......................................................137
Other Measuring Methods
............................................. 138
Summary
.....................................................................138
9
Using Facebook to Develop Communities
141
Building a Community for Your Company, Product, or Service
143
Upload Photos
.................................... ...........,...........144
Upload Videos
.............................................................145
Ask Questions
.............................................................146
RSS
...................................................................,...147
Provide
Exclusives
........................................................147
Building an Internal Community
..........................................148
Using Facebook as a Focus Group
.........................................149
Building a Personal Community
............................................149
Be Helpful
..................................................................150
Connect Often
........... ................................. 150
Be a Connector
.............................................................151
Use Lists
....................................................................152
Business Benefit from Personal Communities
...........................153
Building a Community Around a Hobby or Interest
....................153
Summary
......................................................................155
10
BestinClass
157
Volkswagen
............ ............................. .......................158
TrustAgents
................. ............ ............................159
Microsoft Office
..............................................................160
Gary Vaynerchuk
............................................. 162
BarackObama
................................................163
Jonas Brothers
............................................................. 165
Gavin Newsom
...........,............................................166
VinDiesel
............................................,.....................168
The Ellen DeGeneres Show
............ .............. ....................169
Mashable
.............................................,.......................171
Lessons Learned from the Best in Class
...............................173
11
Shaking the Crystal Ball: What s Next for Facebook
177
Going Public
.................................................................178
Acquisitions
...............................................................179
Vlil
Table of
Contents
Integrating More Professionalism
..........................................181
Dashboard Customization
.......................................,...........182
Increasing Ways to Connect
................................................184
An Endless Rainbow of Options
...........................................187
Signing Off
......................................................................187
Index
..........................................................................189
|
| any_adam_object | 1 |
| author | Levy, Justin Robert |
| author_facet | Levy, Justin Robert |
| author_role | aut |
| author_sort | Levy, Justin Robert |
| author_variant | j r l jr jrl |
| building | Verbundindex |
| bvnumber | BV036057834 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)699800900 (DE-599)GBV613064364 |
| discipline | Wirtschaftswissenschaften |
| edition | [2. ed., compl. rev. and updated] |
| format | Book |
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| id | DE-604.BV036057834 |
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| indexdate | 2024-07-09T22:10:30Z |
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| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018949386 |
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| physical | XVI, 195 S. Ill. 23 cm |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Que Pearson Education |
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| spelling | Levy, Justin Robert Verfasser aut Facebook marketing designing your next marketing campaign Justin R. Levy [2. ed., compl. rev. and updated] Indianapolis, Ind. Que 2010 London Pearson Education XVI, 195 S. Ill. 23 cm txt rdacontent n rdamedia nc rdacarrier Que biztech #1 Bestseller Facebook (DE-588)7679337-0 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf World Wide Web 2.0 (DE-588)7548364-6 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Facebook (DE-588)7679337-0 s Electronic Commerce (DE-588)4592128-3 s DE-604 Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kommunikationsstrategie (DE-588)4201794-4 s Social Media (DE-588)4639271-3 s World Wide Web 2.0 (DE-588)7548364-6 s DE-188 Online-Marketing (DE-588)7706419-7 s 1\p DE-604 Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018949386&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Levy, Justin Robert Facebook marketing designing your next marketing campaign Facebook (DE-588)7679337-0 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd Social Media (DE-588)4639271-3 gnd Unternehmen (DE-588)4061963-1 gnd Electronic Commerce (DE-588)4592128-3 gnd Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)7679337-0 (DE-588)4201794-4 (DE-588)7548364-6 (DE-588)4639271-3 (DE-588)4061963-1 (DE-588)4592128-3 (DE-588)7706419-7 (DE-588)4037589-4 |
| title | Facebook marketing designing your next marketing campaign |
| title_auth | Facebook marketing designing your next marketing campaign |
| title_exact_search | Facebook marketing designing your next marketing campaign |
| title_full | Facebook marketing designing your next marketing campaign Justin R. Levy |
| title_fullStr | Facebook marketing designing your next marketing campaign Justin R. Levy |
| title_full_unstemmed | Facebook marketing designing your next marketing campaign Justin R. Levy |
| title_short | Facebook marketing |
| title_sort | facebook marketing designing your next marketing campaign |
| title_sub | designing your next marketing campaign |
| topic | Facebook (DE-588)7679337-0 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd Social Media (DE-588)4639271-3 gnd Unternehmen (DE-588)4061963-1 gnd Electronic Commerce (DE-588)4592128-3 gnd Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Facebook Kommunikationsstrategie World Wide Web 2.0 Social Media Unternehmen Electronic Commerce Online-Marketing Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018949386&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT levyjustinrobert facebookmarketingdesigningyournextmarketingcampaign |