Product management:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass. [u.a.]
McGraw-Hill
2009
|
| Ausgabe: | 4. ed., internat. ed., [Nachdr.] |
| Schriftenreihe: | McGraw-Hill/Irwin series in marketing
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and indexes |
| Beschreibung: | XVI, 494 S. Ill., graph. Darst. 24 cm |
| ISBN: | 0071238328 |
Internformat
MARC
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| 100 | 1 | |a Lehmann, Donald R. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Product management |c Donald R. Lehmann ; Russell S. Winer |
| 250 | |a 4. ed., internat. ed., [Nachdr.] | ||
| 264 | 1 | |a Boston, Mass. [u.a.] |b McGraw-Hill |c 2009 | |
| 300 | |a XVI, 494 S. |b Ill., graph. Darst. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a McGraw-Hill/Irwin series in marketing | |
| 500 | |a Includes bibliographical references and indexes | ||
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| 650 | 0 | 7 | |a Produktpolitik |0 (DE-588)4134655-5 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Winer, Russell S. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-018944846 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Lehmann, Donald R. Winer, Russell S. |
| author_facet | Lehmann, Donald R. Winer, Russell S. |
| author_role | aut aut |
| author_sort | Lehmann, Donald R. |
| author_variant | d r l dr drl r s w rs rsw |
| building | Verbundindex |
| bvnumber | BV036053208 |
| classification_rvk | QP 624 |
| classification_tum | WIR 837f |
| ctrlnum | (OCoLC)633818916 (DE-599)BVBBV036053208 |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed., internat. ed., [Nachdr.] |
| format | Book |
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| id | DE-604.BV036053208 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:10:22Z |
| institution | BVB |
| isbn | 0071238328 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018944846 |
| oclc_num | 633818916 |
| open_access_boolean | |
| owner | DE-573 |
| owner_facet | DE-573 |
| physical | XVI, 494 S. Ill., graph. Darst. 24 cm |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill/Irwin series in marketing |
| spelling | Lehmann, Donald R. Verfasser aut Product management Donald R. Lehmann ; Russell S. Winer 4. ed., internat. ed., [Nachdr.] Boston, Mass. [u.a.] McGraw-Hill 2009 XVI, 494 S. Ill., graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier McGraw-Hill/Irwin series in marketing Includes bibliographical references and indexes Produktmanagement (DE-588)4125960-9 gnd rswk-swf Produktpolitik (DE-588)4134655-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Produktmanagement (DE-588)4125960-9 s Marketing (DE-588)4037589-4 s DE-604 Produktpolitik (DE-588)4134655-5 s 1\p DE-604 Winer, Russell S. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lehmann, Donald R. Winer, Russell S. Product management Produktmanagement (DE-588)4125960-9 gnd Produktpolitik (DE-588)4134655-5 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4125960-9 (DE-588)4134655-5 (DE-588)4037589-4 |
| title | Product management |
| title_auth | Product management |
| title_exact_search | Product management |
| title_full | Product management Donald R. Lehmann ; Russell S. Winer |
| title_fullStr | Product management Donald R. Lehmann ; Russell S. Winer |
| title_full_unstemmed | Product management Donald R. Lehmann ; Russell S. Winer |
| title_short | Product management |
| title_sort | product management |
| topic | Produktmanagement (DE-588)4125960-9 gnd Produktpolitik (DE-588)4134655-5 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Produktmanagement Produktpolitik Marketing |
| work_keys_str_mv | AT lehmanndonaldr productmanagement AT winerrussells productmanagement |