Inbound marketing: get found using Google, social media, and blogs
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
2010
|
| Schriftenreihe: | The new rules of social media series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes index.4 |
| Beschreibung: | XXIII, 226 S. Ill., graph. Darst. |
| ISBN: | 9780470499313 |
Internformat
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| 245 | 1 | 0 | |a Inbound marketing |b get found using Google, social media, and blogs |c Brian Halligan ; Dharmesh Shah |
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c 2010 | |
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| 500 | |a Includes index.4 | ||
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| 650 | 4 | |a Social media |x Economic aspects | |
| 650 | 4 | |a Marketing |x Blogs | |
| 650 | 4 | |a Customer relations | |
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Datensatz im Suchindex
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| adam_text | INBOUND MARKETING GET FOUND USING GOOGLE, SOCIAL MEDIA, AND BLOGS BRIAN
HALLIGAN AND DHARMESH SHAH WILEY JOHN WILEY & SONS, INC. CONTENTS
FOREWORD BY DAVID MEERMAN SCOTT XIII ACKNOWLEDGMENTS XVII INTRODUCTION
XXI PART ONE: INBOUND MARKETING L CHAPTER 1 . SHOPPING HAS CHANGED ...
HAS YOUR MARKETING? 3 WHO MOVED MY CUSTOMERS? 6 INBOUND IN ACTION:
BARACK OBAMA FOR PRESIDENT 7 CHAPTER 2. IS YOUR WEB SITE A MARKETING
HUB? 11 MEGAPHONE VERSUS HUB 11 IT S NOT WHAT YOU SAY*IT S WHAT OTHERS
SAY ABOUT YOU 12 DOES YOUR WEB SITE HAVE A PULSE? 13 YOUR MOTHER S
IMPRESSED, BUT... 14 TRACKING YOUR PROGRESS 17 INBOUND IN ACTION:
37SIGNALS 18 CHAPTER 3. ARE YOU WORTHY? 21 CREATING A REMARKABLE
STRATEGY 22 TRACKING YOUR PROGRESS 24 INBOUND IN ACTION: THE GRATEFUL
DEAD 24 VII CONTENTS PART TWO: GET FOUND BY PROSPECTS 27 CHAPTER 4.
CREATE REMARKABLE CONTENT 29 BUILDING A CONTENT FACTORY 30 VARIETY IS
THE SPICE OF LIFE 30 YOU GOTTA GIVE TO GET 31 MOVING BEYOND THE WIDTH OF
YOUR WALLET 31 TRACKING YOUR PROGRESS 32 INBOUND IN ACTION: WIKIPEDIA 33
CHAPTER 5. GET FOUND IN THE BLOGOSPHERE 35 GETTING YOUR BLOG STARTED
RIGHT 36 AUTHORING EFFECTIVE ARTICLES 37 HELP GOOGLE HELP YOU 39 MAKING
YOUR ARTICLES INFECTIOUS 40 GIVE YOUR ARTICLES A PUSH 42 STARTING
CONVERSATIONS WITH COMMENTS 43 WHY BLOGS SOMETIMES FAIL 44 THE GIFT THAT
KEEPS ON GIVING 44 CONSUMING CONTENT WITH RSS 45 SUBSCRIBE TO RELEVANT
INDUSTRY BLOGS 46 CONTRIBUTE TO THE CONVERSATION 46 TRACKING YOUR
PROGRESS 48 INBOUND IN ACTION: WHOLE FOODS 50 CHAPTER 6. GETTING FOUND
IN GOOGLE 55 PAID VERSUS FREE 56 A (BRIEF) INTRODUCTION TO HOW GOOGLE
WORKS 59 PICKING THE PERFECT KEYWORDS 62 ON-PAGE SEO: DOING THE EASY
STUFF FIRST 65 CONTENTS OFF-PAGE SEO: THE POWER OF INBOUND LINKS 73
BLACK HAT SEO: HOW TO GET YOUR SITE BANNED BY GOOGLE 76 THE DANGERS OF
PPC 80 TRACKING YOUR PROGRESS 81 INBOUND MARKETING AT WORK: DIY SHUTTERS
82 CHAPTER 7. GET FOUND IN SOCIAL MEDIA 85 CREATING AN EFFECTIVE ONLINE
PROFILE 86 GETTING FANS ON FACEBOOK 88 CREATING CONNECTIONS ON LINKEDLN
93 GATHERING FOLLOWERS ON TWITTER 103 DRIVING TRAFFIC WITH DIGG 108
BEING DISCOVERED WITH STUMBLEUPON 113 GETTING FOUND IN YOUTUBE 116
TRACKING YOUR PROGRESS 120 INBOUND IN ACTION: FRESHBOOKS 120 PART THREE:
CONVERTING CUSTOMERS 127 CHAPTER 8. CONVERT VISITORS INTO LEADS 129
COMPELLING CALLS TO ACTION 130 MISTAKES TO AVOID 134 OPTIMIZING THROUGH
EXPERIMENTATION 134 TRACKING YOUR PROGRESS 135 INBOUND IN ACTION: GOOGLE
135 CHAPTER 9. CONVERT PROSPECTS INTO LEADS 137 LANDING PAGE BEST
PRACTICES 138 CREATING FUNCTIONAL FORMS 142 CONTENTS GOING BEYOND THE
FORM A WORD OF CAUTION TRACKING YOUR PROGRESS INBOUND IN ACTION: ZAPPOS
CHAPTER 10. CONVERT LEADS TO CUSTOMERS GRADING YOUR LEADS NURTURING YOUR
LEADS BROADENING YOUR REACH TRACKING YOUR PROGRESS INBOUND IN ACTION:
KIVA 145 146 146 146 149 149 153 155 156 157 PART FOUR: MAKE BETTER
DECISIONS 161 CHAPTER 11 . MAKE BETTER MARKETING DECISIONS 163 LEVELS
AND DEFINITIONS 164 CAMPAIGN YIELD 165 * TRACKING YOUR PROGRESS 167
INBOUND IN ACTION: CONSTANT CONTACT 167 CHAPTER 12. PICKING AND
MEASURING YOUR PEOPLE 169 HIRE DIGITAL CITIZENS 170 HIRE ANALYTICAL
CHOPS 171 HIRE FOR THEIR WEB REACH 172 HIRE CONTENT CREATORS 174
DEVELOPING EXISTING MARKETERS 175 TRACKING YOUR PROGRESS 175 INBOUND IN
ACTION: JACK WELCH AND GE 178 CONTENTS CHAPTER 13. PICKING AND MEASURING
A PR AGENCY 181 PICKING A PR AGENCY 182 TRACKING YOUR PROGRESS 184
INBOUND IN ACTION: SOLIS, WEBER, DEFREN, & ROETZER 185 CHAPTER 14.
WATCHING YOUR COMPETITION 189 TOOLS TO KEEP TABS ON COMPETITORS 190
TRACKING YOUR PROGRESS 191 INBOUND IN ACTION: TECHTARGET 192 CHAPTER 15.
ON COMMITMENT, PATIENCE AND LEARNING 195 TRACKING YOUR PROGRESS 196
INBOUND IN ACTION: TOM BRADY 197 CHAPTER 16. WHY NOW? 199 TOOLS AND
RESOURCES 203 TIPS FROM THE TRENCHES FOR STARTUPS 209 INDEX 217
|
| any_adam_object | 1 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| isbn | 9780470499313 |
| language | English |
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| spelling | Halligan, Brian 1967- Verfasser (DE-588)139916369 aut Inbound marketing get found using Google, social media, and blogs Brian Halligan ; Dharmesh Shah Hoboken, N.J. Wiley 2010 XXIII, 226 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The new rules of social media series Includes index.4 Internet marketing Social media Economic aspects Marketing Blogs Customer relations World Wide Web 2.0 (DE-588)7548364-6 gnd rswk-swf Soziale Software (DE-588)7550143-0 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Marketing (DE-588)4037589-4 s World Wide Web 2.0 (DE-588)7548364-6 s DE-604 Online-Marketing (DE-588)7706419-7 s Soziale Software (DE-588)7550143-0 s Social Media (DE-588)4639271-3 s DE-188 Shah, Dharmesh Sonstige oth GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018941149&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Halligan, Brian 1967- Inbound marketing get found using Google, social media, and blogs Internet marketing Social media Economic aspects Marketing Blogs Customer relations World Wide Web 2.0 (DE-588)7548364-6 gnd Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd Social Media (DE-588)4639271-3 gnd |
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| title | Inbound marketing get found using Google, social media, and blogs |
| title_auth | Inbound marketing get found using Google, social media, and blogs |
| title_exact_search | Inbound marketing get found using Google, social media, and blogs |
| title_full | Inbound marketing get found using Google, social media, and blogs Brian Halligan ; Dharmesh Shah |
| title_fullStr | Inbound marketing get found using Google, social media, and blogs Brian Halligan ; Dharmesh Shah |
| title_full_unstemmed | Inbound marketing get found using Google, social media, and blogs Brian Halligan ; Dharmesh Shah |
| title_short | Inbound marketing |
| title_sort | inbound marketing get found using google social media and blogs |
| title_sub | get found using Google, social media, and blogs |
| topic | Google Internet marketing Social media Economic aspects Marketing Blogs Customer relations World Wide Web 2.0 (DE-588)7548364-6 gnd Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Google Internet marketing Social media Economic aspects Marketing Blogs Customer relations World Wide Web 2.0 Soziale Software Online-Marketing Marketing Social Media |
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