The impact of international relationship marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Aachen
Shaker
2009
|
| Schriftenreihe: | Betriebswirtschaft
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VI, 210 S. Ill., graph. Darst. 210 mm x 148 mm, 327 gr. |
| ISBN: | 9783832285692 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS 1. THE FOUNDATIONS OF RELATIONSHIP MARKETING 1 1.1 THE THEORY
AND DEFINITION OF INTERNATIONAL RELATIONSHIP MARKETING 7 1.2 THE DOMAIN
OF RELATIONSHIP MARKETING 16 1.3 THE DEVELOPMENT OF RELATIONSHIP
MARKETING 27 1.4 THE DOMAIN OF INTERNATIONAL RELATIONSHIP MARKETING 30
1.5 THE COMPONENTS OF B2B RELATIONSHIP MARKETING 36 1.6 THE COMPONENTS
OF B2C RELATIONSHIP MARKETING 41 2. THE STRATEGIC FOCUS OF INTERNATIONAL
RELATIONSHIP MARKETING 46 2.1 EMPLOYEES AS SUCCESS FACTOR FOR
INTERNATIONAL RELATIONSHIP MARKETING 62 2.2 CUSTOMER RELATIONSHIP
MANAGEMENT (CRM) 65 2.2.1 CUSTOMER ACQUISITION STRATEGY 69 2.2.2
CUSTOMER RETENTION STRATEGY 71 2.2.3 CUSTOMER RECOVERY STRATEGY 80 2.3
INTERNATIONAL RELATIONSHIP MARKETING STRATEGY FOR FORMER CENTRALLY
PLANNED ECONOMICS 84 2.4 INTERNATIONAL RELATIONSHIP MARKETING STRATEGY
FOR THE ASIA MARKED 88 BIBLIOGRAFISCHE INFORMATIONEN
HTTP://D-NB.INFO/99769677X DIGITALISIERT DURCH REFERENCES 187 3. 3.1 3.2
3.3 3.3.1 3.3.2 THE ANALYSE PHASE OF INTERNATIONAL RELATIONSHIP
MARKETING THE SWOT ANALYSIS CUSTOMER SEGMENTATION IN INTERNATIONAL
RELATIONSHIP MARKETING THE MEASUREMENT OF CUSTOMER SATISFACTION THE KANO
MODEL THE CUSTOMER SATISFACTION INDEX 89 92 95 101 106 110 4. THE
IMPLEMENTATION PHASE OF RELATIONSHIP MARKETING 120 4.1 TRUST AND
COMMITMENT 122 4.2 IMPORTANT VARIABLES FOR CREATING TRUST 130 4.3
IMPLEMENTATION NETWORK STRATEGIES 132 5. THE CONTROL PHASE OF
RELATIONSHIP MARKETING 137 5.1 PRE-ECONOMIC IMPACTS 141 5.2 ECONOMIC
IMPACTS 142 5.3 INTEGRATED CONTROL SYSTEMS FOR RELATIONSHIP MARKETING
161 6. THE FUTURE TREND OF INTERNATIONAL RELATIONSHIP MARKETING 168 CASE
STUDY 1: 175 CASE STUDY 2: 180
|
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| indexdate | 2024-07-09T22:10:07Z |
| institution | BVB |
| isbn | 9783832285692 |
| language | English |
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| physical | VI, 210 S. Ill., graph. Darst. 210 mm x 148 mm, 327 gr. |
| publishDate | 2009 |
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| spelling | Scholz, Ulrich Verfasser aut The impact of international relationship marketing Ulrich Scholz Aachen Shaker 2009 VI, 210 S. Ill., graph. Darst. 210 mm x 148 mm, 327 gr. txt rdacontent n rdamedia nc rdacarrier Betriebswirtschaft Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 s DE-604 Internationales Marketing (DE-588)4125431-4 s DE-188 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018935427&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Scholz, Ulrich The impact of international relationship marketing Beziehungsmarketing (DE-588)4789127-0 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4789127-0 (DE-588)4125431-4 |
| title | The impact of international relationship marketing |
| title_auth | The impact of international relationship marketing |
| title_exact_search | The impact of international relationship marketing |
| title_full | The impact of international relationship marketing Ulrich Scholz |
| title_fullStr | The impact of international relationship marketing Ulrich Scholz |
| title_full_unstemmed | The impact of international relationship marketing Ulrich Scholz |
| title_short | The impact of international relationship marketing |
| title_sort | the impact of international relationship marketing |
| topic | Beziehungsmarketing (DE-588)4789127-0 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Beziehungsmarketing Internationales Marketing |
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