Retailing in the 21st Century: current and future trends
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Berlin [u.a.]
Springer
2010
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XV, 462 S. Ill., graph. Darst. |
| ISBN: | 9783540720010 9783540720034 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804141060015783936 |
|---|---|
| adam_text | TABLE OF CONTENTS FOREWORD TO THE SECOND EDITION* V ACKNOWLEDGMENTS FOR
THE SECOND EDITION* IX ACKNOWLEDGMENTS FOR THE FIRST EDITION* XI
OVERVIEW* 1 MANFRED KRAFFT AND MURAL! K. MANTRALA PART 1. INTRODUCTION
RETAIL SUCCESS AND KEY DRIVERS* 15 DHRUV GREWAL, RAM KRISHNAN, MICHAEL
LEVY, AND JEANNE MUNGER RETAILING IN THE GLOBAL WORLD: CASE STUDY OF
METRO CASH & CARRY* 31 ZYGMUNT MIERDORF, MURAL! K. MANTRALA, AND MANFRED
KRAFFT ENTREPRENEURSHIP IN RETAILING: LEOPOLD STIEFEL S BIG IDEA AND
THE GROWTH OF MEDIA MARKT AND SATURN* 43 MURAL! K. MANTRALA AND MANFRED
KRAFFT PART 11: GLOBAL, ENVIRONMENTAL, AND MARKET TRENDS GLOBAL TRENDS
RETAIL TRENDS IN EUROPE* 63 JOHN DAWSON TRENDS IN U.S. RETAILING* 83
BARTON A. WEITZ AND MARY BRETT WHITFIELD TRENDS IN RETAILING IN EAST
ASIA* 101 ROY LARKE XIV* TABLE OF CONTENTS INSIGHTS INTO THE GROWTH OF
NEW RETAIL FORMATS IN INDIA* 119 PIYUSH KUMAR SINHA AND SANJAY KUMAR KAR
ENVIRONMENTAL TRENDS FUTURE STORE TECHNOLOGIES AND THEIR IMPACT ON
GROCERY RETAILING* 141 KIRTHI KALYANAM, RAJIV LAL, AND GERD WOLFRAM THE
THIRD WAVE OF MARKETING INTELLIGENCE* 159 RAYMOND R. BURKE APPLICATIONS
OF INTELLIGENT TECHNOLOGIES IN RETAIL MARKETING* 173 VADLAMANI RAVI,
KALYAN RAMAN, AND MURAL! K. MANTRALA NEW AUTOMATED CHECKOUT SYSTEMS* 189
THORSTEN LITFIN AND GERD WOLFRAM MARKET TRENDS UNDERSTANDING RETAIL
CUSTOMERS* 205 MARK D. UNCLES FUTURE TRENDS IN MULTI-CHANNEL RETAILING *
221 PETER SONNECK AND CIRK SOEREN OTT RETAIL COMPETITION* 239 EDWARD J.
FOX AND RAJ SETHURAMAN PART 111: TRENDS IN RETAIL MANAGEMENT PEOPLE NEW
CHALLENGES IN RETAIL HUMAN RESOURCE MANAGEMENT* 257 JULIA MERKEL, PAUL
JACKSON, AND DOREEN PICK PRODUCT RETAIL ASSORTMENT: MORE # BETTER* 271
SUSAN M. BRONIARCZYK AND WAYNE D. HOYER TABLE OF CONTENTS* XV
OUT-OF-STOCK: REACTIONS, ANTECEDENTS, MANAGEMENT SOLUTIONS, AND A FUTURE
PERSPECTIVE* 285 PETER C. VERHOEF AND LAURENS M. SLOOT PRICING RECENT
TRENDS AND EMERGING PRACTICES IN RETAILER PRICING * 301 RUTH N. BOLTON,
VENKATESH SHANKAR, AND DETRA Y. MONTOYA RETAIL PRICING * HIGHER PROFITS
THROUGH IMPROVED PRICING PROCESSES* 319 HERMANN SIMON, ANDREAS VON DER
GATHEN, AND PHILIP W. DAUS DISTRIBUTION (PLACE) CURRENT STATUS AND
FUTURE EVOLUTION OF RETAIL FORMATS* 337 DIETER AHLERT, MARKUS BLUT, AND
HEINER EVANSCHITZKY ELECTRONIC RETAILING* 357 BARTON A. WEITZ
OPERATIONS, PROMOTION, AND MARKETING COMMUNICATIONS SUPPLY CHAIN
MANAGEMENT IN A PROMOTIONAL ENVIRONMENT* 373 ARND HUCHZERMEIER AND
ANANTH V. LYER SALES PROMOTION* 393 KAREN GEDENK, SCOTT A. NESLIN, AND
KUSUM L. AILAWADI UNDERSTANDING CUSTOMER LOYALTY PROGRAMS* 409 WERNER J.
REINARTZ INTEGRATED MARKETING COMMUNICATIONS IN RETAILING* 429 KALYAN
RAMAN AND PRASAD A. NAIK ABOUT THE EDITORS* 445 ABOUT THE AUTHORS* 447
|
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| callnumber-first | H - Social Science |
| callnumber-label | HF5429 |
| callnumber-raw | HF5429 |
| callnumber-search | HF5429 |
| callnumber-sort | HF 45429 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QQ 440 |
| ctrlnum | (OCoLC)182664246 (DE-599)BVBBV036034997 |
| dewey-full | 381.1 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 381 - Commerce (Trade) |
| dewey-raw | 381.1 |
| dewey-search | 381.1 |
| dewey-sort | 3381.1 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| institution | BVB |
| isbn | 9783540720010 9783540720034 |
| language | English |
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| physical | XV, 462 S. Ill., graph. Darst. |
| publishDate | 2010 |
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| publisher | Springer |
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| spelling | Retailing in the 21st Century current and future trends Manfred Krafft ... (ed.) 2. ed. Berlin [u.a.] Springer 2010 XV, 462 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Retail trade Retail trade Management Retail trade Technological innovations Strategisches Management (DE-588)4124261-0 gnd rswk-swf Einzelhandel (DE-588)4127747-8 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Einzelhandel (DE-588)4127747-8 s Strategisches Management (DE-588)4124261-0 s b DE-604 Krafft, Manfred 1963- Sonstige (DE-588)114769869 oth OEBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018927000&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Retailing in the 21st Century current and future trends Retail trade Retail trade Management Retail trade Technological innovations Strategisches Management (DE-588)4124261-0 gnd Einzelhandel (DE-588)4127747-8 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4127747-8 (DE-588)4143413-4 |
| title | Retailing in the 21st Century current and future trends |
| title_auth | Retailing in the 21st Century current and future trends |
| title_exact_search | Retailing in the 21st Century current and future trends |
| title_full | Retailing in the 21st Century current and future trends Manfred Krafft ... (ed.) |
| title_fullStr | Retailing in the 21st Century current and future trends Manfred Krafft ... (ed.) |
| title_full_unstemmed | Retailing in the 21st Century current and future trends Manfred Krafft ... (ed.) |
| title_short | Retailing in the 21st Century |
| title_sort | retailing in the 21st century current and future trends |
| title_sub | current and future trends |
| topic | Retail trade Retail trade Management Retail trade Technological innovations Strategisches Management (DE-588)4124261-0 gnd Einzelhandel (DE-588)4127747-8 gnd |
| topic_facet | Retail trade Retail trade Management Retail trade Technological innovations Strategisches Management Einzelhandel Aufsatzsammlung |
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