Strategic management of technological innovation:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
McGraw-Hill
2010
|
| Ausgabe: | 3. ed., internat. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVI, 318 S. graph. Darst. 24 cm |
| ISBN: | 9780071289573 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804141050422362112 |
|---|---|
| adam_text | Titel: Strategic management of technological innovation
Autor: Schilling, Melissa A.
Jahr: 2010
Brief Contents
Preface vi
1 Introduction 1
PART ONE
Industry Dynamics of Technological Innovation 13
2 Sources of Innovation 15
3 Types and Patterns of Innovation 43
4 Standards Battles and Design Dominance 69
5 Timing of Entry 89
PART TWO
Formulating Technological Innovation Strategy 107
6 Defining the Organization s Strategic Direction 109
7 Choosing Innovation Projects 133
8 Collaboration Strategies 157
9 Protecting Innovation 183
PART THREE
Implementing Technological Innovation Strategy 209
10 Organizing for Innovation 211
11 Managing the New Product Development Process 235
12 Managing New Product Development Teams 261
13 Crafting a Deployment Strategy 281
INDEX 307
Contents
Chapter 1
Introduction 1
The Importance of Technological Innovation 1
The Impact of Technological Innovation
on Society 2
Innovation by Industry: The Importance of
Strategy 4
The Innovation Funnel 4
Research Brief: How Long Does New Product
Development Take? 5
The Strategic Management of Technological
Innovation 5
Summary of Chapter 9
Discussion Questions 10
Suggested Further Reading 10
Endnotes 10
PART ONE
INDUSTRY DYNAMICS OF
TECHNOLOGICAL INNOVATION 13
Chapter 2
Sources of Innovation 15
Getting an Inside Look: Given Imaging s
Camera Pill 15
Overview 18
Creativity 19
Individual Creativity 19
Organizational Creativity 20
Translating Creativity into Innovation 21
The Inventor 21
Theory in Action: Dean Kamen 22
Innovation by Users 23
Theory in Action: Birth of the Snowboarding
Industry 24
Research and Development by Firms 25
Firm Linkages with Customers, Suppliers,
Competitors, and Complementors 26
Universities and Government-Funded
Research 28
Private Nonprofit Organizations 30
Innovation in Collaborative Networks 31
Technology Clusters 31
Research Brief: Knowledge Brokers 35
Technological Spillovers 35
Summary of Chapter 36
Discussion Questions 36
Suggested Further Reading 37
Endnotes 37
Chapter 3
Types and Patterns of Innovation 43
Honda and Hybrid Electric Vehicles 43
Overview 49
Types of Innovation 50
Product Innovation versus Process Innovation 50
Radical Innovation versus Incremental
Innovation 50
Competence-Enhancing Innovation
versus Competence-Destroying Innovation 51
Architectural Innovation versus Component
Innovation 52
Technology S-Curves 53
S-Curves in Technological Improvement 54
S-Curves in Technology Diffusion 56
S-Curves as a Prescriptive Tool 58
Limitations ofS-Curve Model as a Prescriptive
Tool 59
Technology Cycles 59
Research Brief: The Diffusion of Innovation and
Adopter Categories 60
Contents xiii
Theory in Action: Technology Trajectories and
Segment Zero 62
Summary of Chapter 65
Discussion Questions 66
Suggested Further Reading 66
Endnotes 67
Chapter 4
Standards Battles and Design
Dominance 69
Blu-ray versus HD-DVD: A Standards Battle in
High-Definition Video 69
Overview 70
Why Dominant Designs Are Selected 71
Learning Effects 71
Network Externalities 73
Theory in Action: The Rise of Microsoft 74
Government Regulation 75
The Result: Winner-Take-All Markets 76
Multiple Dimensions of Value 77
A Technology s Stand-Alone Value 77
Network Externality Value 77
Competing for Design Dominance in Markets
with Network Externalities 81
Are Winner-Take-All Markets Good for
Consumers? 84
Summary of Chapter 85
Discussion Questions 86
Suggested Further Reading 86
Endnotes 87
Chapter 5
Timing of Entry 89
From PDAs to Smart Phones: The Evolution of
an Industry 89
Overview 93
First-Mover Advantages 93
Brand Loyalty and Technological Leadership 93
Preemption of Scarce Assets 94
Exploiting Buyer Switching Costs 94
Reaping Increasing Returns Advantages 95
First-Mover Disadvantages 95
Research and Development Expenses 96
Undeveloped Supply and Distribution
Channels 96
Immature Enabling Technologies and
Complements 96
Theory in Action: Obstacles to the Hydrogen
Economy 97
Uncertainty of Customer Requirements 97
Factors Influencing Optimal Timing of Entry 99
Research Brief Whether and When to Enter? 101
Strategies to Improve Timing Options 103
Summary of Chapter 103
Discussion Questions 104
Suggested Further Reading 104
Endnotes 105
PART TWO
FORMULATING TECHNOLOGICAL
INNOVATION STRATEGY 107
Chapter 6
Defining the Organization s Strategic
Direction 109
Genzyme s Focus on Orphan Drugs 109
Overview 113
Assessing the Firm s Current Position 114
External Analysis 114
Internal Analysis 118
Identifying Core Competencies and
Capabilities 121
Core Competencies 122
The Risk of Core Rigidities 124
Dynamic Capabilities 124
Research Brief: Identifying the Firm s Core
Competencies 125
Strategic Intent 125
Theory in Action: The Balanced Scorecard 126
Summary of Chapter 128
Discussion Questions 128
Suggested Further Reading 129
Endnotes 129
Chapter 7
Choosing Innovation Projects 133
Bug Labs and the Long Tail 133
Overview 136
The Development Budget 136
xiv Contents
Quantitative Methods for Choosing Projects 137
Theory in Action: Financing New Technology
Ventures 138
Discounted Cash Flow Methods 139
Real Options 142
Qualitative Methods for Choosing Projects 144
Screening Questions 144
The Aggregate Project Planning Framework 146
Q-Sort 148
Combining Quantitative and Qualitative
Information 149
Conjoint Analysis 149
Data Envelopment Analysis 149
Theory in Action: Courtyard by Marriott 150
Summary of Chapter 152
Discussion Questions 153
Suggested Further Reading 153
Endnotes 154
Chapter 8
Collaboration Strategies 157
The XenoMouse 157
Overview 159
Reasons for Going Solo 159
Advantages of Collaborating 161
Types of Collaborative Arrangements 164
Strategic A lliances 164
Joint Ventures 166
Licensing 166
Outsourcing 167
Collective Research Organizations 168
Choosing a Mode of Collaboration 169
Choosing and Monitoring Partners 171
Parmer Selection 171
Partner Monitoring and Governance 173
Research Brief: Strategic Positions in
( ollaborative Networks 174
Summary of Chapter 176
Discussion Questions 177
Suggested Further Reading 177
Endnotes 178
Chapter 9
Protecting Innovation
183
The Digital Music Distribution Revolution 183
Overview 188
Appropriability 188
Patents, Trademarks, and Copyrights 189
Patents 189
Trademarks and Service Marks 193
Copyright 194
Trade Secrets 195
The Effectiveness and Use of Protection
Mechanisms 196
Wholly Proprietary Systems versus Wholly
Open Systems 197
Theory in Action: IBM and the Attack of the
Clones 198
Advantages of Protection 199
Advantages of Diffusion 200
Theory in Action: Sun Microsystems and Java 202
Summary of Chapter 204
Discussion Questions 205
Suggested Further Reading 205
Endnotes 206
PART THREE
IMPLEMENTING TECHNOLOGICAL
INNOVATION STRATEGY 209
Chapter 10
Organizing for Innovation 211
Organizing for Innovation at Google 211
Overview 213
Size and Structural Dimensions of the Firm 213
Size: Is Bigger Better? 213
Theory in Action: Xerox and the Icarus
Paradox 215
Structural Dimensions of the Firm 216
Mechanistic versus Organic Structures 218
Size versus Structure 218
Theory in Action: Shifting Structures at 3M 219
The Ambidextrous Organization: The Best of Both
Worlds? 220
Modularity and Loosely Coupled
Organizations 222
Modular Products 222
Loosely Coupled Organizational Structures 223
Managing Innovation across Borders 224
Theory in Action: The Loosely Coupled
Production of Boeing s 787 Dreamliner 225
Contents xv
Summary of Chapter 228
Discussion Questions 229
Suggested Further Reading 229
Endnotes 230
Chapter 11
Managing the New Product Development
Process 235
frog design 235
Overview 239
Objectives of the New Product Development
Process 239
Maximizing Fit with Customer Requirements 239
Minimizing Development Cycle Time 240
Controlling Development Costs 241
Sequential versus Partly Parallel Development
Processes 241
Theory in Action: The Development of Zantac 243
Project Champions 243
Risks of Championing 244
Involving Customers and Suppliers in the
Development Process 244
Research Brief: Five Myths about Product
Champions 245
Involving Customers 245
Involving Suppliers 246
Theory in Action: The Lead User Method of
Product Concept Development 247
Tools for Improving the New Product
Development Process 247
Stage-Gate Processes 247
Quality Function Deployment (QFD)?The House
of Quality 250
Design for Manufacturing 252
Failure Modes and Effects Analysis 253
Computer-A ided Design/Computer-A ided
Manufacturing 253
Theory in Action: Computer-Aided Design of an
America s Cup Yacht 254
Tools for Measuring New Product Development
Performance 254
Theory in Action: Postmortems at Microsoft 255
New Product Development Process Metrics 255
Overall Innovation Performance 256
Summary of Chapter 256
Discussion Questions 257
Suggested Further Reading
Endnotes 258
257
Chapter 12
Managing New Product Development
Teams 261
Skullcandy: Developing Extreme
Headphones 261
Overview 265
Constructing New Product Development
Teams 266
Team Size 266
Team Composition 266
Research Brief: Boundary-Spanning Activities in
New Product Development Teams 268
The Structure of New Product Development
Teams 268
Functional Teams 269
Lightweight Teams 270
Heavyweight Teams 270
Autonomous Teams 270
The Management of New Product
Development Teams 271
Team Leadership 272
Team Administration 272
Managing Virtual Teams 273
Research Brief: Virtual International
R D Teams 274
Summary of Chapter 275
Discussion Questions 276
Suggested Further Reading 276
Endnotes 277
Chapter 13
Crafting a Deployment Strategy 281
Deployment Tactics in the U.S. Video Game
Industry 281
Overview 287
Launch Timing 288
Strategic Launch Timing 288
Optimizing Cash Flow versus Embracing
Cannibalization 289
Licensing and Compatibility 290
Pricing 291
Distribution 293
xvi Contents
Selling Direct versus Using Intermediaries 293
Strategies for Accelerating Distribution 295
Marketing 297
Major Marketing Methods 297
Tailoring the Marketing Plan to
Intended Adopters 299
Theory in Action: Generating Awareness for
Domosedan 300
Using Marketing to Shape Perceptions and
Expectations 301
Research Brief: Creating an Information
Epidemic 302
Summary of Chapter 303
Discussion Questions 304
Suggested Further Reading 304
Endnotes 305
Index 307
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| institution | BVB |
| isbn | 9780071289573 |
| language | English |
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| spelling | Schilling, Melissa A. Verfasser (DE-588)136245463 aut Strategic management of technological innovation Melissa A. Schilling 3. ed., internat. ed. Boston [u.a.] McGraw-Hill 2010 XVI, 318 S. graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Technological innovations / Management New products / Management Strategic planning Technologiemanagement (DE-588)4215161-2 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Technische Innovation (DE-588)4431027-4 gnd rswk-swf Technische Innovation (DE-588)4431027-4 s Technologiemanagement (DE-588)4215161-2 s Produktentwicklung (DE-588)4139402-1 s Strategisches Management (DE-588)4124261-0 s 1\p DE-604 Innovationsmanagement (DE-588)4161817-8 s 2\p DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018921335&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Schilling, Melissa A. Strategic management of technological innovation Technological innovations / Management New products / Management Strategic planning Technologiemanagement (DE-588)4215161-2 gnd Produktentwicklung (DE-588)4139402-1 gnd Innovationsmanagement (DE-588)4161817-8 gnd Strategisches Management (DE-588)4124261-0 gnd Technische Innovation (DE-588)4431027-4 gnd |
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| title | Strategic management of technological innovation |
| title_auth | Strategic management of technological innovation |
| title_exact_search | Strategic management of technological innovation |
| title_full | Strategic management of technological innovation Melissa A. Schilling |
| title_fullStr | Strategic management of technological innovation Melissa A. Schilling |
| title_full_unstemmed | Strategic management of technological innovation Melissa A. Schilling |
| title_short | Strategic management of technological innovation |
| title_sort | strategic management of technological innovation |
| topic | Technological innovations / Management New products / Management Strategic planning Technologiemanagement (DE-588)4215161-2 gnd Produktentwicklung (DE-588)4139402-1 gnd Innovationsmanagement (DE-588)4161817-8 gnd Strategisches Management (DE-588)4124261-0 gnd Technische Innovation (DE-588)4431027-4 gnd |
| topic_facet | Technological innovations / Management New products / Management Strategic planning Technologiemanagement Produktentwicklung Innovationsmanagement Strategisches Management Technische Innovation |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018921335&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT schillingmelissaa strategicmanagementoftechnologicalinnovation |