Brand storming: managing brands in the era of complexity
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Italian English |
| Veröffentlicht: |
Basingstoke [u.a.]
Palgrave Macmillan
2009
|
| Online-Zugang: | UBR01 Volltext |
| Beschreibung: | Contains bibliography, bibliographical references, notes and internet addresses. - Aus dem Ital. übers. |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 0230222439 9780230222434 9780230233515 |
Internformat
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| 100 | 1 | |a Fioroni, Michele |e Verfasser |4 aut | |
| 240 | 1 | 0 | |a Brand Storming: Gestire la marca nell'era della complessità |
| 245 | 1 | 0 | |a Brand storming |b managing brands in the era of complexity |c Michele Fioroni and Garry Titterton |
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Datensatz im Suchindex
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| author | Fioroni, Michele Titterton, Garry |
| author_facet | Fioroni, Michele Titterton, Garry |
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| bvnumber | BV036019699 |
| callnumber-first | H - Social Science |
| callnumber-label | HF |
| callnumber-raw | HF |
| callnumber-search | HF |
| callnumber-sort | HF |
| callnumber-subject | HF - Commerce |
| collection | ZDB-40-PBM |
| ctrlnum | (OCoLC)837147226 (DE-599)BVBBV036019699 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV036019699 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:09:40Z |
| institution | BVB |
| isbn | 0230222439 9780230222434 9780230233515 |
| language | Italian English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018911855 |
| oclc_num | 837147226 |
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| owner_facet | DE-355 DE-BY-UBR |
| physical | 1 Online-Ressource |
| psigel | ZDB-40-PBM |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Fioroni, Michele Verfasser aut Brand Storming: Gestire la marca nell'era della complessità Brand storming managing brands in the era of complexity Michele Fioroni and Garry Titterton Basingstoke [u.a.] Palgrave Macmillan 2009 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Contains bibliography, bibliographical references, notes and internet addresses. - Aus dem Ital. übers. Titterton, Garry Verfasser aut http://link.springer.com/openurl?genre=book&isbn=978-1-349-30800-2 Verlag Volltext |
| spellingShingle | Fioroni, Michele Titterton, Garry Brand storming managing brands in the era of complexity |
| title | Brand storming managing brands in the era of complexity |
| title_alt | Brand Storming: Gestire la marca nell'era della complessità |
| title_auth | Brand storming managing brands in the era of complexity |
| title_exact_search | Brand storming managing brands in the era of complexity |
| title_full | Brand storming managing brands in the era of complexity Michele Fioroni and Garry Titterton |
| title_fullStr | Brand storming managing brands in the era of complexity Michele Fioroni and Garry Titterton |
| title_full_unstemmed | Brand storming managing brands in the era of complexity Michele Fioroni and Garry Titterton |
| title_short | Brand storming |
| title_sort | brand storming managing brands in the era of complexity |
| title_sub | managing brands in the era of complexity |
| url | http://link.springer.com/openurl?genre=book&isbn=978-1-349-30800-2 |
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