Brand Avatar: translating virtual world branding into real world success
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke [u.a.]
Palgrave Macmillan
2009
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | UBR01 Volltext |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 0230201792 9780230201798 9780230233713 |
Internformat
MARC
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| 100 | 1 | |a De Mesa, Alycia |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Brand Avatar |b translating virtual world branding into real world success |c Alycia de Mesa |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Basingstoke [u.a.] |b Palgrave Macmillan |c 2009 | |
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| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Virtual reality | |
| 650 | 4 | |a Success in business | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | De Mesa, Alycia |
| author_facet | De Mesa, Alycia |
| author_role | aut |
| author_sort | De Mesa, Alycia |
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| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Electronic eBook |
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| id | DE-604.BV036018134 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:09:37Z |
| institution | BVB |
| isbn | 0230201792 9780230201798 9780230233713 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018910311 |
| oclc_num | 732181016 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | 1 Online-Ressource |
| psigel | ZDB-40-PBM |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | De Mesa, Alycia Verfasser aut Brand Avatar translating virtual world branding into real world success Alycia de Mesa 1. publ. Basingstoke [u.a.] Palgrave Macmillan 2009 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Branding (Marketing) Virtual reality Success in business http://www.palgraveconnect.com/pc/doifinder/10.1057/9780230233713 Verlag Volltext |
| spellingShingle | De Mesa, Alycia Brand Avatar translating virtual world branding into real world success Branding (Marketing) Virtual reality Success in business |
| title | Brand Avatar translating virtual world branding into real world success |
| title_auth | Brand Avatar translating virtual world branding into real world success |
| title_exact_search | Brand Avatar translating virtual world branding into real world success |
| title_full | Brand Avatar translating virtual world branding into real world success Alycia de Mesa |
| title_fullStr | Brand Avatar translating virtual world branding into real world success Alycia de Mesa |
| title_full_unstemmed | Brand Avatar translating virtual world branding into real world success Alycia de Mesa |
| title_short | Brand Avatar |
| title_sort | brand avatar translating virtual world branding into real world success |
| title_sub | translating virtual world branding into real world success |
| topic | Branding (Marketing) Virtual reality Success in business |
| topic_facet | Branding (Marketing) Virtual reality Success in business |
| url | http://www.palgraveconnect.com/pc/doifinder/10.1057/9780230233713 |
| work_keys_str_mv | AT demesaalycia brandavatartranslatingvirtualworldbrandingintorealworldsuccess |