The brand bubble: the looming crisis in brand value and how to avoid it
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken; NY
Wiley
c2008
|
| Subjects: | |
| Online Access: | Table of contents only |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | X, 252 S. |
| ISBN: | 9780470183878 |
Staff View
MARC
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| spelling | Gerzema, John 1961- Verfasser (DE-588)136683142 aut The brand bubble the looming crisis in brand value and how to avoid it John Gerzema, Ed Lebar Hoboken; NY Wiley c2008 X, 252 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Brand name products Brand name products - Valuation Branding (Marketing) Brand name products Valuation Brand name products Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content Lebar, Ed Sonstige oth http://www.loc.gov/catdir/toc/ecip0822/2008027384.html Table of contents only |
| spellingShingle | Gerzema, John 1961- The brand bubble the looming crisis in brand value and how to avoid it Brand name products Brand name products - Valuation Branding (Marketing) Brand name products Valuation Brand name products Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | The brand bubble the looming crisis in brand value and how to avoid it |
| title_auth | The brand bubble the looming crisis in brand value and how to avoid it |
| title_exact_search | The brand bubble the looming crisis in brand value and how to avoid it |
| title_full | The brand bubble the looming crisis in brand value and how to avoid it John Gerzema, Ed Lebar |
| title_fullStr | The brand bubble the looming crisis in brand value and how to avoid it John Gerzema, Ed Lebar |
| title_full_unstemmed | The brand bubble the looming crisis in brand value and how to avoid it John Gerzema, Ed Lebar |
| title_short | The brand bubble |
| title_sort | the brand bubble the looming crisis in brand value and how to avoid it |
| title_sub | the looming crisis in brand value and how to avoid it |
| topic | Brand name products Brand name products - Valuation Branding (Marketing) Brand name products Valuation Brand name products Case studies |
| topic_facet | Brand name products Brand name products - Valuation Branding (Marketing) Brand name products Valuation Brand name products Case studies Fallstudiensammlung |
| url | http://www.loc.gov/catdir/toc/ecip0822/2008027384.html |
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