The brand bubble: the looming crisis in brand value and how to avoid it
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken; NY
Wiley
c2008
|
| Schlagworte: | |
| Online-Zugang: | Table of contents only |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | X, 252 S. |
| ISBN: | 9780470183878 |
Internformat
MARC
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|---|---|---|---|
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| 007 | t | ||
| 008 | 100205s2008 xxu |||| 00||| eng d | ||
| 010 | |a 2008027384 | ||
| 020 | |a 9780470183878 |c cloth |9 978-0-470-18387-8 | ||
| 035 | |a (OCoLC)474711245 | ||
| 035 | |a (DE-599)BVBBV036010865 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
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| 082 | 0 | |a 658.8/27 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a Gerzema, John |d 1961- |e Verfasser |0 (DE-588)136683142 |4 aut | |
| 245 | 1 | 0 | |a The brand bubble |b the looming crisis in brand value and how to avoid it |c John Gerzema, Ed Lebar |
| 264 | 1 | |a Hoboken; NY |b Wiley |c c2008 | |
| 300 | |a X, 252 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Brand name products - Valuation | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Brand name products |x Valuation | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Brand name products |v Case studies | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 700 | 1 | |a Lebar, Ed |e Sonstige |4 oth | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/ecip0822/2008027384.html |3 Table of contents only | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-018903092 | ||
Datensatz im Suchindex
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| any_adam_object | |
| author | Gerzema, John 1961- |
| author_GND | (DE-588)136683142 |
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| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| indexdate | 2024-07-09T22:09:29Z |
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| language | English |
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| spelling | Gerzema, John 1961- Verfasser (DE-588)136683142 aut The brand bubble the looming crisis in brand value and how to avoid it John Gerzema, Ed Lebar Hoboken; NY Wiley c2008 X, 252 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Brand name products Brand name products - Valuation Branding (Marketing) Brand name products Valuation Brand name products Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content Lebar, Ed Sonstige oth http://www.loc.gov/catdir/toc/ecip0822/2008027384.html Table of contents only |
| spellingShingle | Gerzema, John 1961- The brand bubble the looming crisis in brand value and how to avoid it Brand name products Brand name products - Valuation Branding (Marketing) Brand name products Valuation Brand name products Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | The brand bubble the looming crisis in brand value and how to avoid it |
| title_auth | The brand bubble the looming crisis in brand value and how to avoid it |
| title_exact_search | The brand bubble the looming crisis in brand value and how to avoid it |
| title_full | The brand bubble the looming crisis in brand value and how to avoid it John Gerzema, Ed Lebar |
| title_fullStr | The brand bubble the looming crisis in brand value and how to avoid it John Gerzema, Ed Lebar |
| title_full_unstemmed | The brand bubble the looming crisis in brand value and how to avoid it John Gerzema, Ed Lebar |
| title_short | The brand bubble |
| title_sort | the brand bubble the looming crisis in brand value and how to avoid it |
| title_sub | the looming crisis in brand value and how to avoid it |
| topic | Brand name products Brand name products - Valuation Branding (Marketing) Brand name products Valuation Brand name products Case studies |
| topic_facet | Brand name products Brand name products - Valuation Branding (Marketing) Brand name products Valuation Brand name products Case studies Fallstudiensammlung |
| url | http://www.loc.gov/catdir/toc/ecip0822/2008027384.html |
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