Verfügbarkeit: Contemporary thoughts on corporate branding and corporate identity management

Contemporary thoughts on corporate branding and corporate identity management:

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Bibliographische Detailangaben
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New York, NY [u.a.] Palgrave Macmillan 2008
Ausgabe:	1. publ.
Schlagworte:	Corporate identity Corporate image Branding (Marketing) Kommunikationsstrategie Markenimage Marke Unternehmen Corporate Identity Markenpolitik Aufsatzsammlung
Online-Zugang:	DE-355 Volltext
Beschreibung:	Includes bibliographical references and index Korrektur durch Verlagsmeldung (Juli 2024)
Beschreibung:	1 Online-Ressource
ISBN:	0230543146 9780230543140 9780230583221

Internformat

MARC


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discipline	Wirtschaftswissenschaften
edition	1. publ.
format	Electronic eBook
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spelling	Contemporary thoughts on corporate branding and corporate identity management ed. by T. C. Melewar, Elif Karaosmanoglu 1. publ. New York, NY [u.a.] Palgrave Macmillan 2008 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Korrektur durch Verlagsmeldung (Juli 2024) Corporate identity Corporate image Branding (Marketing) Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Corporate Identity (DE-588)4193565-2 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Markenpolitik (DE-588)4144679-3 s Corporate Identity (DE-588)4193565-2 s DE-604 Unternehmen (DE-588)4061963-1 s Marke (DE-588)4074577-6 s Markenimage (DE-588)4136439-9 s 1\p DE-604 Kommunikationsstrategie (DE-588)4201794-4 s 2\p DE-604 Melewar, T. C. ca. 20. Jh. Sonstige (DE-588)135575109 oth http://www.palgraveconnect.com/pc/doifinder/10.1057/9780230583221 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Contemporary thoughts on corporate branding and corporate identity management Corporate identity Corporate image Branding (Marketing) Kommunikationsstrategie (DE-588)4201794-4 gnd Markenimage (DE-588)4136439-9 gnd Marke (DE-588)4074577-6 gnd Unternehmen (DE-588)4061963-1 gnd Corporate Identity (DE-588)4193565-2 gnd Markenpolitik (DE-588)4144679-3 gnd
subject_GND	(DE-588)4201794-4 (DE-588)4136439-9 (DE-588)4074577-6 (DE-588)4061963-1 (DE-588)4193565-2 (DE-588)4144679-3 (DE-588)4143413-4
title	Contemporary thoughts on corporate branding and corporate identity management
title_auth	Contemporary thoughts on corporate branding and corporate identity management
title_exact_search	Contemporary thoughts on corporate branding and corporate identity management
title_full	Contemporary thoughts on corporate branding and corporate identity management ed. by T. C. Melewar, Elif Karaosmanoglu
title_fullStr	Contemporary thoughts on corporate branding and corporate identity management ed. by T. C. Melewar, Elif Karaosmanoglu
title_full_unstemmed	Contemporary thoughts on corporate branding and corporate identity management ed. by T. C. Melewar, Elif Karaosmanoglu
title_short	Contemporary thoughts on corporate branding and corporate identity management
title_sort	contemporary thoughts on corporate branding and corporate identity management
topic	Corporate identity Corporate image Branding (Marketing) Kommunikationsstrategie (DE-588)4201794-4 gnd Markenimage (DE-588)4136439-9 gnd Marke (DE-588)4074577-6 gnd Unternehmen (DE-588)4061963-1 gnd Corporate Identity (DE-588)4193565-2 gnd Markenpolitik (DE-588)4144679-3 gnd
topic_facet	Corporate identity Corporate image Branding (Marketing) Kommunikationsstrategie Markenimage Marke Unternehmen Corporate Identity Markenpolitik Aufsatzsammlung
url	http://www.palgraveconnect.com/pc/doifinder/10.1057/9780230583221
work_keys_str_mv	AT melewartc contemporarythoughtsoncorporatebrandingandcorporateidentitymanagement

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