The dynamics of advertising:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge
2002
|
| Ausgabe: | Transferred to digital print. |
| Schriftenreihe: | Studies in consumption and markets
1 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 285 S. Ill., graph. Darst. |
| ISBN: | 9058230856 |
Internformat
MARC
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| 700 | 1 | |a Botterill, Jackie |e Verfasser |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804141017241223168 |
|---|---|
| adam_text | Table
of Contents
List of Figures
vii
Acknowledgements
ix
1
Introduction: Dynamic and sensuous representations
of cultural values
1
2
The historical dynamics of the advertising industry
13
3
The history of advertisements
31
4
The academic critique of advertising
47
5
The dynamics of cultural change: Commercial culture
in the age of identity
101
Colour section
123
6
The psychodynamics of advertising
139
7
Psycho-social categories for the study of everyday life
161
8
Driven by passion? Car advertisement content
1950-1998 189
9
Going to market: Banking and the advertising dynamic
207
10
The
démocratisation
of credit
231
11
Conclusions: The re-emergence of the rational consumer
243
Appendices
253
Bibliography
269
Index
275
THE DYNAMICS OF ADVERTISING
|
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| indexdate | 2024-07-09T22:09:11Z |
| institution | BVB |
| isbn | 9058230856 |
| language | English |
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| publishDate | 2002 |
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| publisher | Routledge |
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| series | Studies in consumption and markets |
| series2 | Studies in consumption and markets |
| spelling | Richards, Barry Verfasser aut The dynamics of advertising Barry Richards, Iain MacRury and Jackie Botterill Transferred to digital print. London Routledge 2002 X, 285 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Studies in consumption and markets 1 Psychologie Advertising Methodology Advertising Psychological aspects Soziologie (DE-588)4077624-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Kulturwandel (DE-588)4033596-3 gnd rswk-swf Werbung (DE-588)4065541-6 s Soziologie (DE-588)4077624-4 s DE-604 Kulturwandel (DE-588)4033596-3 s MacRury, Iain Verfasser aut Botterill, Jackie Verfasser aut Studies in consumption and markets 1 (DE-604)BV013934389 1 Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018884734&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Richards, Barry MacRury, Iain Botterill, Jackie The dynamics of advertising Studies in consumption and markets Psychologie Advertising Methodology Advertising Psychological aspects Soziologie (DE-588)4077624-4 gnd Werbung (DE-588)4065541-6 gnd Kulturwandel (DE-588)4033596-3 gnd |
| subject_GND | (DE-588)4077624-4 (DE-588)4065541-6 (DE-588)4033596-3 |
| title | The dynamics of advertising |
| title_auth | The dynamics of advertising |
| title_exact_search | The dynamics of advertising |
| title_full | The dynamics of advertising Barry Richards, Iain MacRury and Jackie Botterill |
| title_fullStr | The dynamics of advertising Barry Richards, Iain MacRury and Jackie Botterill |
| title_full_unstemmed | The dynamics of advertising Barry Richards, Iain MacRury and Jackie Botterill |
| title_short | The dynamics of advertising |
| title_sort | the dynamics of advertising |
| topic | Psychologie Advertising Methodology Advertising Psychological aspects Soziologie (DE-588)4077624-4 gnd Werbung (DE-588)4065541-6 gnd Kulturwandel (DE-588)4033596-3 gnd |
| topic_facet | Psychologie Advertising Methodology Advertising Psychological aspects Soziologie Werbung Kulturwandel |
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