The 21st century media (r)evolution: emergent communication practices
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Peter Lang
2010
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VII, 408 Seiten |
| ISBN: | 9781433109386 9781433109362 |
Internformat
MARC
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| 100 | 1 | |a Macnamara, Jim |d 1951- |e Verfasser |0 (DE-588)1053145217 |4 aut | |
| 245 | 1 | 0 | |a The 21st century media (r)evolution |b emergent communication practices |c Jim Macnamara |
| 246 | 1 | 3 | |a The 21st century media evolution |
| 246 | 1 | 3 | |a The 21st century media revolution |
| 246 | 1 | 3 | |a The twenty-first century media (r)evolution |
| 246 | 1 | 3 | |a The twenty-first century media revolution |
| 246 | 1 | 3 | |a The twenty-first century media evolution |
| 264 | 1 | |a New York |b Peter Lang |c 2010 | |
| 300 | |a VII, 408 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Massenmedien | |
| 650 | 4 | |a Communication |x Technological innovations | |
| 650 | 4 | |a Mass media and culture | |
| 650 | 4 | |a Mass media |x Technological innovations | |
| 650 | 0 | 7 | |a Soziokultureller Wandel |0 (DE-588)4227561-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Massenmedien |0 (DE-588)4037877-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Neue Medien |0 (DE-588)4196910-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Technische Innovation |0 (DE-588)4431027-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Digitale Revolution |0 (DE-588)7854804-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Massenmedien |0 (DE-588)4037877-9 |D s |
| 689 | 0 | 1 | |a Neue Medien |0 (DE-588)4196910-8 |D s |
| 689 | 0 | 2 | |a Technische Innovation |0 (DE-588)4431027-4 |D s |
| 689 | 0 | 3 | |a Soziokultureller Wandel |0 (DE-588)4227561-1 |D s |
| 689 | 0 | |5 DE-188 | |
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Datensatz im Suchindex
| _version_ | 1804141004674039808 |
|---|---|
| adam_text | CONTENTS
ACKNOWLEDGEMENTS
ix
INTRODUCTION
1
1
THE NEW MEDIASPEAK
-
MEDIA LANGUAGE AND TERMINOLOGY TODAY
17
35
common media descriptions
17
What is Web
2.0
and what is all the fuss about?
32
A timeline of key Web developments: Web
1.0 -
Web
3.0 46
2
UNDERSTANDING THE
MEDIASCAPE
-
PHILOSOPHIES AND
THEORIES OF EMERGENT MEDIA
59
Major traditions of media critique
60
Media barons versus net neutrality
68
The digital divide
77
Community and social capital
84
Technological determinism
93
The less travelled middle ground and the beauty of grey
97
VI
] CONTENTS
3
SORTING MYTHS AND
CYBERBOLE
FROM
TRENDS
AND TIPPING
POINTS 105
The end of endism
105
The myth of cyberspace and cyberculture
107
The disappearing computer and communications network
114
Media are immaterial
115
Audience fragmentation and demassification
120
4
THE FUTURE OF COMMUNITY AND CULTURE
137
Reclaiming folk culture
138
Identity construction
-
new technologies of the self
140
Anomie
or social glue?
146
Engaging youth
-
generations X,
Y
and
С
148
When autonomy and individualism are important -online greys
151
5
THE FUTURE OF MEDIATED POLITICS
155
The mediated public sphere
157
The emergent public sphere
160
E-democracy and e-government
-
the role of emergent media
175
6
THE FUTURE OF JOURNALISM
209
Four converging changes
211
The loss of journalists
212
The loss of time
215
The loss of gatekeepers
221
The loss of truth , objectivity and source credibility
229
The loss of audiences
239
Opportunities for a new new journalism
242
7
THE FUTURE OF ADVERTISING
253
Structural as well as economic challenges
254
The audiences that got away
256
Evolving approaches in advertising
257
Future approaches
-
Relevancy Advertising and
other ways to ad value
268
CONTENTS
VII
8
FUTURE MEDIA BUSINESS MODELS
277
Emergent business models
281
Beyond advertising
292
The Attention Economy
296
Market intelligence and data
v
privacy
297
E-commerce to v-commerce
303
9
THE FUTURE OF PUBLIC RELATIONS
307
Unspinningspin
308
Conversations, dialogue, relationships
-
rediscovering authenticity
316
Emergent media monitoring and analysis
318
Emergent media relations
322
10
THE FUTURE FOR ORGANIZATIONS AND BUSINESS
327
Transparency
-
four billion mobile/cell phones are watching
329
Security and governance
330
Beyond brand to reputation and relationships
331
Opportunities
-
the Long Tail and beyond
332
CONCLUSIONS
335
REFERENCES
351
INDEX
397
|
| any_adam_object | 1 |
| author | Macnamara, Jim 1951- |
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| dewey-ones | 302 - Social interaction |
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| discipline | Allgemeines Soziologie |
| format | Book |
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| id | DE-604.BV035981438 |
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| indexdate | 2024-07-09T22:08:59Z |
| institution | BVB |
| isbn | 9781433109386 9781433109362 |
| language | English |
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| physical | VII, 408 Seiten |
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| spelling | Macnamara, Jim 1951- Verfasser (DE-588)1053145217 aut The 21st century media (r)evolution emergent communication practices Jim Macnamara The 21st century media evolution The 21st century media revolution The twenty-first century media (r)evolution The twenty-first century media revolution The twenty-first century media evolution New York Peter Lang 2010 VII, 408 Seiten txt rdacontent n rdamedia nc rdacarrier Massenmedien Communication Technological innovations Mass media and culture Mass media Technological innovations Soziokultureller Wandel (DE-588)4227561-1 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf Neue Medien (DE-588)4196910-8 gnd rswk-swf Technische Innovation (DE-588)4431027-4 gnd rswk-swf Digitale Revolution (DE-588)7854804-4 gnd rswk-swf Massenmedien (DE-588)4037877-9 s Neue Medien (DE-588)4196910-8 s Technische Innovation (DE-588)4431027-4 s Soziokultureller Wandel (DE-588)4227561-1 s DE-188 Digitale Revolution (DE-588)7854804-4 s 1\p DE-604 Digitalisierung UB Augsburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018875346&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Macnamara, Jim 1951- The 21st century media (r)evolution emergent communication practices Massenmedien Communication Technological innovations Mass media and culture Mass media Technological innovations Soziokultureller Wandel (DE-588)4227561-1 gnd Massenmedien (DE-588)4037877-9 gnd Neue Medien (DE-588)4196910-8 gnd Technische Innovation (DE-588)4431027-4 gnd Digitale Revolution (DE-588)7854804-4 gnd |
| subject_GND | (DE-588)4227561-1 (DE-588)4037877-9 (DE-588)4196910-8 (DE-588)4431027-4 (DE-588)7854804-4 |
| title | The 21st century media (r)evolution emergent communication practices |
| title_alt | The 21st century media evolution The 21st century media revolution The twenty-first century media (r)evolution The twenty-first century media revolution The twenty-first century media evolution |
| title_auth | The 21st century media (r)evolution emergent communication practices |
| title_exact_search | The 21st century media (r)evolution emergent communication practices |
| title_full | The 21st century media (r)evolution emergent communication practices Jim Macnamara |
| title_fullStr | The 21st century media (r)evolution emergent communication practices Jim Macnamara |
| title_full_unstemmed | The 21st century media (r)evolution emergent communication practices Jim Macnamara |
| title_short | The 21st century media (r)evolution |
| title_sort | the 21st century media r evolution emergent communication practices |
| title_sub | emergent communication practices |
| topic | Massenmedien Communication Technological innovations Mass media and culture Mass media Technological innovations Soziokultureller Wandel (DE-588)4227561-1 gnd Massenmedien (DE-588)4037877-9 gnd Neue Medien (DE-588)4196910-8 gnd Technische Innovation (DE-588)4431027-4 gnd Digitale Revolution (DE-588)7854804-4 gnd |
| topic_facet | Massenmedien Communication Technological innovations Mass media and culture Mass media Technological innovations Soziokultureller Wandel Neue Medien Technische Innovation Digitale Revolution |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018875346&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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