Strategic management for hospitality and tourism:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Butterworth-Heinemann
2010
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 333 S. Ill., graph. Darst., Kt. |
| ISBN: | 9780750665223 |
Internformat
MARC
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| 100 | 1 | |a Okumus, Fevzi |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic management for hospitality and tourism |c Fevzi Okumus ; Levent Altinay ; Prakash Chathoth |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Amsterdam [u.a.] |b Butterworth-Heinemann |c 2010 | |
| 300 | |a XIV, 333 S. |b Ill., graph. Darst., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Hospitality industry |x Management | |
| 650 | 4 | |a Strategic planning | |
| 650 | 4 | |a Tourism |x Management | |
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| 700 | 1 | |a Chathoth, Prakash |e Verfasser |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804140987862220800 |
|---|---|
| adam_text | Titel: Strategic management for hospitality and tourism
Autor: Okumus, Fevzi
Jahr: 2010
Contents
PREFACE
XIII
Part I Introduction to Strategy
CHAPTER 1 Introduction to Strategic Management.........................3
Introduction...........................................4
Historical Origins of Strategy and Strategic Management............5
Schools of Thought on Strategic Management....................7
Overall Aims of Strategic Management: Creating a Competitive
Advantage...........................................12
Defining Key Terms.....................................13
The Book s Approach and Structure..........................15
Summary............................................17
Study Questions........................................17
References and Further Readings............................18
CHAPTER 2 Strategic Management in Hospitality and Tourism................19
Introduction..........................................20
Defining the Hospitality and Tourism Context....................20
Types of Hospitality and Tourism Organizations..................22
Characteristics of Hospitality and Tourism Organizations............25
The Case for Strategic Management in H T Organizations...........30
Applying Strategic Management in the H T Context...............32
Strategy Research in the Hospitality and Tourism Field.............33
Summary............................................35
Study Questions........................................36
Small Case Study......................................36
References and Further Readings............................36
Part II Strategy Context
CHAPTER 3 The Hospitality and Tourism Industry Context...................41
Introduction..........................................42
Characterising the External Environment.......................43
Understanding the Macro Environment........................47
The Task Environment and Influence of Industry Structure...........54
The Dynamics of Competition and Strategic Groups...............59
Environmental Scanning and the Hospitality/Tourism Firm...........60
The External Environment in the International Perspective...........62
Summary............................................63
Study Questions........................................63
References and Further Readings............................64
CHAPTER 4 The Organisational Context................................67
Introduction..........................................69
Identifying Different Stakeholders............................69
Organisational Functions.................................71
The Influence of Organisational Structure......................74
Influence of Leadership..................................78
Influence of Organisational Culture..........................80
The Organisational Context in the International Perspective..........83
Summary............................................85
Study Questions........................................85
References and Further Readings............................86
Part III Strategy Content
CHAPTER 5 Business-Level Strategies.................................91
Introduction..........................................92
The Parameters of Competitive Strategy.......................92
What is the Basis of a Good Strategy?........................94
Positioning and Generic Strategies...........................95
The Industry Life Cycle and Competitive Dynamics................99
Resources, Capabilities, and Competencies....................102
Business-Level Strategy in the International Perspective...........105
Summary...........................................106
Study Questions.......................................106
References and Further Readings...........................107
CHAPTER 6 Corporate-Level Strategies...............................109
Introduction.........................................Ill
Corporate Strategy.....................................Ill
The Portfolio Approach..................................112
Corporate Strategy and Adding Value........................116
The Core Competence Approach............................118
Creating and Sustaining the Multibusiness Advantage............120
Corporate-Level Strategy in the International Perspective...........121
Summary...........................................123
Study Questions.......................................124
References and Further Readings...........................125
CHAPTER 7 Network-Level Strategies................................. 127
Introduction......................................... 129
Strategic Alliances..................................... 130
Franchising.......................................... 131
Management Contracts.................................. 136
Joint Ventures........................................ 138
Wholly Owned Subsidiaries............................... 139
Strategic Alliance Formation in the International Context........... 140
Summary........................................... 143
Study Questions....................................... 143
References and Further Readings........................... 144
Part IV The Strategy Process
CHAPTER 8 Strategy Formation?Strategy Formulation and Implementation......149
Introduction.........................................152
Strategy Formation?Strategy Formulation and Implementation......153
Strategy Formation in the International Context.................163
Summary...........................................164
Study Questions.......................................167
References and Further Readings...........................168
CHAPTER 9 Strategy Implementation and Change........................171
Introduction.........................................172
Previous Implementation Frameworks........................173
Toward an Implementation Framework.......................174
Barriers and Resistance to Strategy Implementation..............182
Strategy Implementation and Change in the International Context .... 183
Summary...........................................185
Study Questions.......................................186
References and Further Readings...........................186
Part V Synthesis
CHAPTER 10 Conclusions: Relating Content, Context, and Process.............191
Introduction.........................................191
The Challenge of Strategic Management in the H T Context........192
The Dynamics of Content, Context, Process, and Outcome..........195
Sustaining Competitiveness..............................197
Managing Change and Creating Learning Organizations...........200
Strategic Management in an International Context...............202
References and Further Readings...........................203
Part VI Case Studies
CASE STUDY 1 Ocean Park: In the Face of Competition from Hong Kong
Disneyland........................................207
The Tourism Industry in Hong Kong.......................207
Ocean Park........................................209
Competition.......................................215
Impact of Competition on Ocean Park......................223
Ocean Park s Positioning..............................224
Cash Strapped.....................................229
Master Plan Put to Test...............................233
CASE STUDY 2 Six Flags: Is Recovery on the Horizon?......................235
Introduction.......................................235
The Amusement Park Industry in the United States.............236
Six Flags, a Proud Past................................241
Recovery on the Horizon or a State of Flux?..................244
Six Flags?a Thrilling Future?...........................247
Summary.........................................250
Discussion Questions............................251
CASE STUDY 3 The Implementation Process of a Revenue Management Strategy in
Britco Hotels.......................................253
Introduction.......................................253
Strategic Content....................................254
Environmental Context................................256
Internal Context.....................................258
Implementation Process of the YMP Project..................261
Outcomes of the YMP.................................269
Summary.........................................271
Discussion Questions.................................272
References........................................272
Appendix 1: Strategic Context in Britco Hotels and the
Implementation Process of the Yield Management Project
between 1990 and 1998...............................273
CASE STUDY 4 Global Hotels and Resorts: Building Long-Term Customer
Relationships......................................277
The Early Years of Global Hotels and Resorts.................277
Developing Relationships with Business Travelers..............278
The Global Hotel Industry in the 1990s.....................281
Organisational Structure from 1994 to 1998.................283
Marketing and Sales Organisation........................284
Managers in GHR...................................286
The Initial Implementation of the KCMP: 1994-1997...........288
Project Rollout......................................290
Training..........................................291
Implementation Challenges.............................293
The Implementation Process between 1995 and 1997...........294
Implementation under New Ownership.....................296
Outcomes of the Key Client Management Project..............297
Discussion Questions.................................297
References........................................298
CASE STUDY 5 Entrepreneurship and Leadership in Hospitality: Insights and
Implications for Hospitality and Tourism Education............299
Introduction.......................................299
Process and Procedure................................300
Interview Findings...................................301
Mr. Rosen on Entrepreneurship..........................301
Mr. Rosen on His Hotel Business.........................304
Mr. Rosen on Management Philosophy and Style..............311
Mr. Rosen on Leadership...............................312
Mr. Rosen on Education...............................314
Mr. Rosen on Industry-Oriented Skills......................315
Mr. Rosen on Philanthropy ( Responsible Capitalism )..........316
Conclusions and Implications...........................316
References........................................318
Appendix A: Background of Mr. Harris Rosen, President and CEO
of Rosen Hotels and Resorts............................319
Appendix B: Rosen Hotels and Resorts Portfolio...............321
Appendix C: Rosen Hotels Resorts Employee Programs: Work/Life
Balance Week......................................322
Appendix D: Mr. Rosen s Philanthropic Activities..............325
Appendix E: Mr. Rosen s Awards and Recognition..............327
INDEX...............................................329
|
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| spelling | Okumus, Fevzi Verfasser aut Strategic management for hospitality and tourism Fevzi Okumus ; Levent Altinay ; Prakash Chathoth 1. ed. Amsterdam [u.a.] Butterworth-Heinemann 2010 XIV, 333 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Hospitality industry Management Strategic planning Tourism Management Strategisches Management (DE-588)4124261-0 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Tourismus (DE-588)4018406-7 s Strategisches Management (DE-588)4124261-0 s DE-604 Altinay, Levent Verfasser (DE-588)138590656 aut Chathoth, Prakash Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018861194&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Okumus, Fevzi Altinay, Levent Chathoth, Prakash Strategic management for hospitality and tourism Hospitality industry Management Strategic planning Tourism Management Strategisches Management (DE-588)4124261-0 gnd Tourismus (DE-588)4018406-7 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4018406-7 |
| title | Strategic management for hospitality and tourism |
| title_auth | Strategic management for hospitality and tourism |
| title_exact_search | Strategic management for hospitality and tourism |
| title_full | Strategic management for hospitality and tourism Fevzi Okumus ; Levent Altinay ; Prakash Chathoth |
| title_fullStr | Strategic management for hospitality and tourism Fevzi Okumus ; Levent Altinay ; Prakash Chathoth |
| title_full_unstemmed | Strategic management for hospitality and tourism Fevzi Okumus ; Levent Altinay ; Prakash Chathoth |
| title_short | Strategic management for hospitality and tourism |
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| topic | Hospitality industry Management Strategic planning Tourism Management Strategisches Management (DE-588)4124261-0 gnd Tourismus (DE-588)4018406-7 gnd |
| topic_facet | Hospitality industry Management Strategic planning Tourism Management Strategisches Management Tourismus |
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