Advertising research.: Message, medium and context
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Antwerp Leuven
Garant Uitgevers
2009
|
| Schlagworte: | |
| Beschreibung: | 392 p |
| ISBN: | 9789044123876 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV035965460 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 100121s2009 |||| 00||| eng d | ||
| 020 | |a 9789044123876 |9 978-90-441-2387-6 | ||
| 020 | |z 9044123874 |9 9044123874 | ||
| 035 | |a (OCoLC)428007768 | ||
| 035 | |a (DE-599)BVBBV035965460 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1049 | ||
| 050 | 0 | |a PN4700-5650 | |
| 082 | 0 | |a 070.4 | |
| 245 | 1 | 0 | |a Advertising research. |b Message, medium and context |c Patrick De Pelsmacker; Nathalie Dens (Eds.) |
| 264 | 1 | |a Antwerp Leuven |b Garant Uitgevers |c 2009 | |
| 300 | |a 392 p | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Reclame / gtt | |
| 700 | 1 | |a Pelsmacker, Patrick de |d 1957- |e Sonstige |0 (DE-588)139398333 |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-018859577 | ||
Datensatz im Suchindex
| _version_ | 1804140985384435712 |
|---|---|
| any_adam_object | |
| author_GND | (DE-588)139398333 |
| building | Verbundindex |
| bvnumber | BV035965460 |
| callnumber-first | P - Language and Literature |
| callnumber-label | PN4700-5650 |
| callnumber-raw | PN4700-5650 |
| callnumber-search | PN4700-5650 |
| callnumber-sort | PN 44700 45650 |
| callnumber-subject | PN - General Literature |
| ctrlnum | (OCoLC)428007768 (DE-599)BVBBV035965460 |
| dewey-full | 070.4 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 070 - Documentary, educational, news media; journalism |
| dewey-raw | 070.4 |
| dewey-search | 070.4 |
| dewey-sort | 270.4 |
| dewey-tens | 070 - Documentary, educational, news media; journalism |
| discipline | Allgemeines |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00926nam a2200313 c 4500</leader><controlfield tag="001">BV035965460</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">100121s2009 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9789044123876</subfield><subfield code="9">978-90-441-2387-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9044123874</subfield><subfield code="9">9044123874</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)428007768</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV035965460</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1049</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">PN4700-5650</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">070.4</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advertising research.</subfield><subfield code="b">Message, medium and context</subfield><subfield code="c">Patrick De Pelsmacker; Nathalie Dens (Eds.)</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Antwerp Leuven</subfield><subfield code="b">Garant Uitgevers</subfield><subfield code="c">2009</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">392 p</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Reclame</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Reclame / gtt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Pelsmacker, Patrick de</subfield><subfield code="d">1957-</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)139398333</subfield><subfield code="4">oth</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-018859577</subfield></datafield></record></collection> |
| id | DE-604.BV035965460 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:08:40Z |
| institution | BVB |
| isbn | 9789044123876 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018859577 |
| oclc_num | 428007768 |
| open_access_boolean | |
| owner | DE-1049 |
| owner_facet | DE-1049 |
| physical | 392 p |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Garant Uitgevers |
| record_format | marc |
| spelling | Advertising research. Message, medium and context Patrick De Pelsmacker; Nathalie Dens (Eds.) Antwerp Leuven Garant Uitgevers 2009 392 p txt rdacontent n rdamedia nc rdacarrier Reclame gtt Reclame / gtt Pelsmacker, Patrick de 1957- Sonstige (DE-588)139398333 oth |
| spellingShingle | Advertising research. Message, medium and context Reclame gtt Reclame / gtt |
| title | Advertising research. Message, medium and context |
| title_auth | Advertising research. Message, medium and context |
| title_exact_search | Advertising research. Message, medium and context |
| title_full | Advertising research. Message, medium and context Patrick De Pelsmacker; Nathalie Dens (Eds.) |
| title_fullStr | Advertising research. Message, medium and context Patrick De Pelsmacker; Nathalie Dens (Eds.) |
| title_full_unstemmed | Advertising research. Message, medium and context Patrick De Pelsmacker; Nathalie Dens (Eds.) |
| title_short | Advertising research. |
| title_sort | advertising research message medium and context |
| title_sub | Message, medium and context |
| topic | Reclame gtt Reclame / gtt |
| topic_facet | Reclame Reclame / gtt |
| work_keys_str_mv | AT pelsmackerpatrickde advertisingresearchmessagemediumandcontext |