Verfügbarkeit: Managing customer value

Managing customer value: one stage at a time

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Bibliographische Detailangaben
1. Verfasser:	Soman, Dilip (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Singapore u.a. World Scientific Pub. 2010
Schlagworte:	Customer relations > Management Marketing > Management Customer loyalty Marketing Kundenmanagement Kundenwert Kundenorientierung Kundenbindung
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	XII, 401 S. Ill., graph. Darst.
ISBN:	9789812838278 9812838279 9789812838285 9812838287

Internformat

MARC


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Datensatz im Suchindex

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adam_text	MANAGING CUSTOMER VALUE / SOMAN, DILIP : C2010 TABLE OF CONTENTS / INHALTSVERZEICHNIS MANAGING CUSTOMER VALUE ONE STAGE AT A TIME VALUE DECOMPOSING METRICS STAGES IN THE CUSTOMER VALUE CHAIN CUSTOMERS AS GAMBLES LOYALTY HARNESSING CUSTOMER INTELLIGENCE PRICING AND CUSTOMER PSYCHOLOGY ALIGNING THE ORGANIZATION CUSTOMER INTELLIGENCE AT THE TRILLIUM GIFT OF LIFE FOUNDATION OCTOPUS : MAKING EVERYDAY LIFE EASIER GET SMART. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
any_adam_object	1
author	Soman, Dilip
author_GND	(DE-588)171875648 (DE-588)140304266
author_facet	Soman, Dilip
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author_sort	Soman, Dilip
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building	Verbundindex
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callnumber-first	H - Social Science
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dewey-full	658.8/12
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/12
dewey-search	658.8/12
dewey-sort	3658.8 212
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
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language	English
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spelling	Soman, Dilip Verfasser (DE-588)171875648 aut Managing customer value one stage at a time Dilip Soman ; Sara N-Marandi Singapore u.a. World Scientific Pub. 2010 XII, 401 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Customer relations Management Marketing Management Customer loyalty Marketing (DE-588)4037589-4 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenwert (DE-588)4515875-7 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Kundenbindung (DE-588)4384508-3 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 s Marketing (DE-588)4037589-4 s DE-604 Kundenmanagement (DE-588)4236865-0 s Kundenwert (DE-588)4515875-7 s Kundenbindung (DE-588)4384508-3 s DE-188 N-Marandi, Sara Sonstige (DE-588)140304266 oth LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018858033&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Soman, Dilip Managing customer value one stage at a time Customer relations Management Marketing Management Customer loyalty Marketing (DE-588)4037589-4 gnd Kundenmanagement (DE-588)4236865-0 gnd Kundenwert (DE-588)4515875-7 gnd Kundenorientierung (DE-588)4316837-1 gnd Kundenbindung (DE-588)4384508-3 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4236865-0 (DE-588)4515875-7 (DE-588)4316837-1 (DE-588)4384508-3
title	Managing customer value one stage at a time
title_auth	Managing customer value one stage at a time
title_exact_search	Managing customer value one stage at a time
title_full	Managing customer value one stage at a time Dilip Soman ; Sara N-Marandi
title_fullStr	Managing customer value one stage at a time Dilip Soman ; Sara N-Marandi
title_full_unstemmed	Managing customer value one stage at a time Dilip Soman ; Sara N-Marandi
title_short	Managing customer value
title_sort	managing customer value one stage at a time
title_sub	one stage at a time
topic	Customer relations Management Marketing Management Customer loyalty Marketing (DE-588)4037589-4 gnd Kundenmanagement (DE-588)4236865-0 gnd Kundenwert (DE-588)4515875-7 gnd Kundenorientierung (DE-588)4316837-1 gnd Kundenbindung (DE-588)4384508-3 gnd
topic_facet	Customer relations Management Marketing Management Customer loyalty Marketing Kundenmanagement Kundenwert Kundenorientierung Kundenbindung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018858033&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT somandilip managingcustomervalueonestageatatime AT nmarandisara managingcustomervalueonestageatatime

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