Market orientation: transforming food and agribusiness around the customer
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Farnham, Surrey [u.a.]
Gower
2010
|
| Schriftenreihe: | Food and agricultural marketing
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes index. |
| Beschreibung: | XXXI, 360 S. graph. Darst. |
| ISBN: | 9780566092084 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV035962582 | ||
| 003 | DE-604 | ||
| 005 | 20100319 | ||
| 007 | t | ||
| 008 | 100120s2010 xxud||| |||| 00||| eng d | ||
| 010 | |a 2009029715 | ||
| 020 | |a 9780566092084 |c hbk. : alk. paper |9 978-0-566-09208-4 | ||
| 035 | |a (OCoLC)428823352 | ||
| 035 | |a (DE-599)BVBBV035962582 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-M49 | ||
| 050 | 0 | |a HD9000.5 | |
| 082 | 0 | |a 630.68/8 | |
| 084 | |a LEB 930f |2 stub | ||
| 084 | |a LAN 051f |2 stub | ||
| 245 | 1 | 0 | |a Market orientation |b transforming food and agribusiness around the customer |c ed. by Adam Lindgreen ... |
| 264 | 1 | |a Farnham, Surrey [u.a.] |b Gower |c 2010 | |
| 300 | |a XXXI, 360 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Food and agricultural marketing | |
| 500 | |a Includes index. | ||
| 650 | 4 | |a Agricultural industries |x Management | |
| 650 | 4 | |a Food industry and trade |x Management | |
| 650 | 4 | |a Farm produce |x Marketing | |
| 650 | 4 | |a Marketing research | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Agrarprodukt |0 (DE-588)4068470-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Ernährungswirtschaft |0 (DE-588)4124852-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenorientierung |0 (DE-588)4316837-1 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Agrarprodukt |0 (DE-588)4068470-2 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 2 | |a Kundenorientierung |0 (DE-588)4316837-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Ernährungswirtschaft |0 (DE-588)4124852-1 |D s |
| 689 | 1 | 1 | |a Kundenorientierung |0 (DE-588)4316837-1 |D s |
| 689 | 1 | |C b |5 DE-604 | |
| 700 | 1 | |a Lindgreen, Adam |e Sonstige |0 (DE-588)135835356 |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-566-09236-7 |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018856729&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-018856729 | ||
Datensatz im Suchindex
| _version_ | 1804140981537210368 |
|---|---|
| adam_text | Titel: Market orientation
Autor: Lindgreen, Adam
Jahr: 2010
Contents
List of Figures
List of Tables
About the Editors
About the Contributors
Reviews for Market Orientation
Foreword and Acknowledgments
PARTI
Chapterl
Chapter 2
PART II
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
IMPLEMENTING MARKET ORIENTATION
Making the Transformation Toward a Market-orientated
Organisation: A Review of the Literature
By Erik M. van Raaij
Implementing Market Orientation in Industrial Firms: A
Multiple Case Study
By Michael B. Beverland and Adam Lindgreen
MARKETING AGRICULTURAL PRODUCTS
Moving Toward Market Orientation in Agri-food Chains:
Challenges for the Feed Industry
By Stefanie Broring
Business-to-Business Brand Orientation
By Michael B. Beverland
tx
xi
xiii
xv
xxv
xxvii
Production and Marketing Innovation in the Argentine Beef
Sector: The Prinex Case
By Hemdn Palau, Sebastian Senesi, and Fernando Vilella
Agricultural Cooperatives and Market Orientation: A
Challenging Combination?
By Jos Bijman
27
53
69
Improving Market Orientation in the Scottish Beef Supply
Chain Through Performance-related Communications: The
Case of the Mcintosh Donald Beef Producer Club and Qboxanalysis 83
By Philip Leat, Cesar Revoredo-Giha, and Beata Kupiec-Teahan
105
119
vi Market Orientation
Chapter 8 Can Cooperatives Build and Sustain Brands? 137
By Michael B. Beverland
Chapter 9 Role of Market Orientation in Improving Business Performance:
Empirical Evidence from Indian Seafood Processing Firms 153
By Smitha Nair
PART III MARKET ORIENTATION IN THE DOWNSTREAM
FOOD CHAIN
Chapter 10 Communication Between Actors of Food Chains: Case Studies
of Two Organic Food Chains in Finland 171
By Marja-Riitta Kottila and Pdivi Ronni
Chapter 11 Marketing Research and Sensory Analysis: A Reasoned Review
and Agenda of Their Contribution to Market Orientation in
the Food Industry 187
By Alessio Cavicchi, Maria Rosaria Simeone, Cristina Santini, and
Lucia Bailetti
Chapter 12 Market Orientation When Customers Seem Content With the
Status Quo: Observations From Indian Agri-business and a
Case Study 207
By S.P. Raj and Atanu Adhikari
Chapter 13 Breaking the Mould: Characteristics and Consequences of
Becoming Market Oriented in Australian Meat Retailing 229
By Andrea Insch
Chapter 14 Are Consumers Ready for Radio Frequency Identification
(RFID)? The Dawn of a New Market Orientation Area 245
By Luis Kluwe Aguiar, Freddy Brofman, and Mdrcia Dutra Barcellos
Chapter 15 Interrelationship Between Ethnicity and International Trade of
Greek Virgin Olive Oil 263
By Georges Vlontzos and Marie-Noelle Duquenne
Chapter 16 Organic Wine: Perceptions and Choices of Italian Consumers 275
By Marco Platania and Donatella Privitera
PART IV MARKET ORIENTATION FOR SPECIALTY PRODUCTS
Chapter 17 Consumer Values and the Choice of Specialty Foods: The Case
of the Oliva Ascolana del Piceno (Protected Designation of Origin) 289
By Alessio Cavicchi and Armando Maria Corsi
Contents vii
Chapter 18 The Process and Critical Success Factors of Evolving From
Product Excellence to Market Excellence: The Case of Mastiha
in Chios, Greece 307
By Christos Fotopoulos, Bias P. Vlachos, and George Maglaras
Chapter 19 A Study of a High Value Coconut Product: The Midrib Basket
Market Chain in Vietnam 325
By Menno Keizer and Nguyen Thi Le Thuy
Chapter 20 Old World Wineries and Market Orientation: Empirical
Evidence From the Italian Wine Industry 341
By Cristina Santini, Alessio Cavicchi, and Vincenzo Zampi
Index 355
|
| any_adam_object | 1 |
| author_GND | (DE-588)135835356 |
| building | Verbundindex |
| bvnumber | BV035962582 |
| callnumber-first | H - Social Science |
| callnumber-label | HD9000 |
| callnumber-raw | HD9000.5 |
| callnumber-search | HD9000.5 |
| callnumber-sort | HD 49000.5 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_tum | LEB 930f LAN 051f |
| ctrlnum | (OCoLC)428823352 (DE-599)BVBBV035962582 |
| dewey-full | 630.68/8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 630 - Agriculture and related technologies |
| dewey-raw | 630.68/8 |
| dewey-search | 630.68/8 |
| dewey-sort | 3630.68 18 |
| dewey-tens | 630 - Agriculture and related technologies |
| discipline | Lebensmitteltechnologie Agrarwissenschaft Agrar-/Forst-/Ernährungs-/Haushaltswissenschaft / Gartenbau Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02193nam a2200565zc 4500</leader><controlfield tag="001">BV035962582</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20100319 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">100120s2010 xxud||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2009029715</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780566092084</subfield><subfield code="c">hbk. : alk. paper</subfield><subfield code="9">978-0-566-09208-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)428823352</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV035962582</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-M49</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD9000.5</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">630.68/8</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">LEB 930f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">LAN 051f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Market orientation</subfield><subfield code="b">transforming food and agribusiness around the customer</subfield><subfield code="c">ed. by Adam Lindgreen ...</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Farnham, Surrey [u.a.]</subfield><subfield code="b">Gower</subfield><subfield code="c">2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXXI, 360 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Food and agricultural marketing</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Agricultural industries</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Food industry and trade</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Farm produce</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Agrarprodukt</subfield><subfield code="0">(DE-588)4068470-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Ernährungswirtschaft</subfield><subfield code="0">(DE-588)4124852-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenorientierung</subfield><subfield code="0">(DE-588)4316837-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Agrarprodukt</subfield><subfield code="0">(DE-588)4068470-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Kundenorientierung</subfield><subfield code="0">(DE-588)4316837-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Ernährungswirtschaft</subfield><subfield code="0">(DE-588)4124852-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Kundenorientierung</subfield><subfield code="0">(DE-588)4316837-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="C">b</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Lindgreen, Adam</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)135835356</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-0-566-09236-7</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018856729&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-018856729</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV035962582 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:08:37Z |
| institution | BVB |
| isbn | 9780566092084 |
| language | English |
| lccn | 2009029715 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018856729 |
| oclc_num | 428823352 |
| open_access_boolean | |
| owner | DE-M49 DE-BY-TUM |
| owner_facet | DE-M49 DE-BY-TUM |
| physical | XXXI, 360 S. graph. Darst. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Gower |
| record_format | marc |
| series2 | Food and agricultural marketing |
| spelling | Market orientation transforming food and agribusiness around the customer ed. by Adam Lindgreen ... Farnham, Surrey [u.a.] Gower 2010 XXXI, 360 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Food and agricultural marketing Includes index. Agricultural industries Management Food industry and trade Management Farm produce Marketing Marketing research Marketing (DE-588)4037589-4 gnd rswk-swf Agrarprodukt (DE-588)4068470-2 gnd rswk-swf Ernährungswirtschaft (DE-588)4124852-1 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Agrarprodukt (DE-588)4068470-2 s Marketing (DE-588)4037589-4 s Kundenorientierung (DE-588)4316837-1 s DE-604 Ernährungswirtschaft (DE-588)4124852-1 s b DE-604 Lindgreen, Adam Sonstige (DE-588)135835356 oth Erscheint auch als Online-Ausgabe 978-0-566-09236-7 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018856729&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Market orientation transforming food and agribusiness around the customer Agricultural industries Management Food industry and trade Management Farm produce Marketing Marketing research Marketing (DE-588)4037589-4 gnd Agrarprodukt (DE-588)4068470-2 gnd Ernährungswirtschaft (DE-588)4124852-1 gnd Kundenorientierung (DE-588)4316837-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4068470-2 (DE-588)4124852-1 (DE-588)4316837-1 (DE-588)4143413-4 |
| title | Market orientation transforming food and agribusiness around the customer |
| title_auth | Market orientation transforming food and agribusiness around the customer |
| title_exact_search | Market orientation transforming food and agribusiness around the customer |
| title_full | Market orientation transforming food and agribusiness around the customer ed. by Adam Lindgreen ... |
| title_fullStr | Market orientation transforming food and agribusiness around the customer ed. by Adam Lindgreen ... |
| title_full_unstemmed | Market orientation transforming food and agribusiness around the customer ed. by Adam Lindgreen ... |
| title_short | Market orientation |
| title_sort | market orientation transforming food and agribusiness around the customer |
| title_sub | transforming food and agribusiness around the customer |
| topic | Agricultural industries Management Food industry and trade Management Farm produce Marketing Marketing research Marketing (DE-588)4037589-4 gnd Agrarprodukt (DE-588)4068470-2 gnd Ernährungswirtschaft (DE-588)4124852-1 gnd Kundenorientierung (DE-588)4316837-1 gnd |
| topic_facet | Agricultural industries Management Food industry and trade Management Farm produce Marketing Marketing research Marketing Agrarprodukt Ernährungswirtschaft Kundenorientierung Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018856729&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT lindgreenadam marketorientationtransformingfoodandagribusinessaroundthecustomer |