Verfügbarkeit: The library PR handbook

The library PR handbook: high-impact communications

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Bibliographische Detailangaben
Weitere Verfasser:	Gould, Mark R. (HerausgeberIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Chicago American Library Assoc. 2009
Schlagworte:	Libraries / Public relations / Handbooks, manuals, etc Libraries and community / Handbooks, manuals, etc Libraries and community > Handbooks, manuals, etc Libraries > Public relations > Handbooks, manuals, etc Sponsoring Bibliothek Website Öffentlichkeitsarbeit Aufsatzsammlung
Online-Zugang:	Inhaltsverzeichnis Inhaltsverzeichnis
Beschreibung:	Includes bibliographical references and index
Beschreibung:	VII, 113 S. Ill.
ISBN:	9780838910023

Internformat

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Datensatz im Suchindex

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adam_text	B/96733 THE LIBRARY PR HANDBOOK HIGH-IMPACT COMMUNICATIONS EDITED BY MARK R. GOULD AMERICAN LIBRARY ASSOCIATION CHICAGO 2009 CONTENTS ACKNOWLEDGMENTS V INTRODUCTION VII CHAPTER 1 INCREASING RELEVANCE, RELATIONSHIPS, AND RESULTS: PRINCIPLES AND PRACTICES FOR EFFECTIVE MULTICULTURAL COMMUNICATION MARIA ELENA CAMPISTEGUY AND ERIC FRIEDENWALD-FISHMAN 1 CHAPTER 2 BUILDING PUBLIC WILL FOR LIBRARIES ERIC FRIEDENWALD-FISHMAN AND LAURA K. LEE DELLINGER 23 CHAPTER 3 CAN ALL THIS 2.0 STUFF HELP LIBRARIES WITH PROMOTION AND COMMUNICATE OUR VALUE? STEPHEN ABRAM 39 CHAPTER 4 USING OP-EDS, LETTERS TO THE EDITOR, AND STATE OF THE LIBRARY REPORTS TO INFORM PUBLIC DEBATE CHRIS KERTESZ 43 CHAPTER 5 COOKING UP CULTURE MICHAEL STEINMACHER 49 CHAPTER 6 HARNESS A CELEBRITY BRAND AND CREATE EFFECTIVE PRINT PUBLIC SERVICE ANNOUNCEMENTS MARK R. GOULD 53 CHAPTER 7 SAVVY OUTREACH TACTICS, SPECIAL EVENTS FOCUS THE MEDIA S ATTENTION ON YOUR MESSAGE JENE O KEEFE TRIGG 59 M IV CONTENTS CHAPTER 8 STRENGTHEN COMMUNICATION THROUGH A NATIONAL PUBLIC AWARENESS INITIATIVE MEGAN HUMPHREY 63 CHAPTER 9 AMPLIFY YOUR MESSAGES THROUGH PARTNERSHIPS TO REACH BROADER AUDIENCES MEGAN HUMPHREY 69 CHAPTER 10 AFFORDABLE PODCASTS FOR LIBRARIES STEVE ZALUSKY 73 CHAPTER 11 GAMING @ YOUR LIBRARY: GENERATE EXCITEMENT IN SOCIAL SETTINGS TO INCREASE ATTENDANCE AT YOUR LIBRARY DALE LIPSCHULTZ 77 CHAPTER 12 A VALUES-BASED APPROACH TO SUCCESSFUL LIBRARY ADVOCACY LAURA K. LEE DELLINGER 81 CHAPTER 13 BUILDING A COMMUNITY: EMPOWERING PEOPLE AS MESSENGERS CHIP CONLEY AND ERIC FRIEDENWALD-FISHMAN 95 CHAPTER 14 FRIENDS GROUPS CAN HELP LIBRARIES PROMOTE THEIR SERVICES SALLY GARDNER REED 103 LIST OF CONTRIBUTORS 107 INDEX 109
any_adam_object	1
author2	Gould, Mark R.
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building	Verbundindex
bvnumber	BV035959413
callnumber-first	Z - Library Science
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ctrlnum	(OCoLC)320524683 (DE-599)GBV599669349
dewey-full	021.7
dewey-hundreds	000 - Computer science, information, general works
dewey-ones	021 - Relationships of libraries and archives
dewey-raw	021.7
dewey-search	021.7
dewey-sort	221.7
dewey-tens	020 - Library and information sciences
discipline	Allgemeines
format	Book
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spellingShingle	The library PR handbook high-impact communications Libraries / Public relations / Handbooks, manuals, etc Libraries and community / Handbooks, manuals, etc Libraries and community Handbooks, manuals, etc Libraries Public relations Handbooks, manuals, etc Sponsoring (DE-588)4207431-9 gnd Bibliothek (DE-588)4006439-6 gnd Website (DE-588)4596172-4 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd
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title	The library PR handbook high-impact communications
title_auth	The library PR handbook high-impact communications
title_exact_search	The library PR handbook high-impact communications
title_full	The library PR handbook high-impact communications ed. by Mark R. Gould
title_fullStr	The library PR handbook high-impact communications ed. by Mark R. Gould
title_full_unstemmed	The library PR handbook high-impact communications ed. by Mark R. Gould
title_short	The library PR handbook
title_sort	the library pr handbook high impact communications
title_sub	high-impact communications
topic	Libraries / Public relations / Handbooks, manuals, etc Libraries and community / Handbooks, manuals, etc Libraries and community Handbooks, manuals, etc Libraries Public relations Handbooks, manuals, etc Sponsoring (DE-588)4207431-9 gnd Bibliothek (DE-588)4006439-6 gnd Website (DE-588)4596172-4 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd
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url	http://www.gbv.de/dms/sub-hamburg/599669349.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018853608&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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