The library PR handbook: high-impact communications
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago
American Library Assoc.
2009
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | VII, 113 S. Ill. |
| ISBN: | 9780838910023 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804140976710615040 |
|---|---|
| adam_text | B/96733 THE LIBRARY PR HANDBOOK HIGH-IMPACT COMMUNICATIONS EDITED BY
MARK R. GOULD AMERICAN LIBRARY ASSOCIATION CHICAGO 2009 CONTENTS
ACKNOWLEDGMENTS V INTRODUCTION VII CHAPTER 1 INCREASING RELEVANCE,
RELATIONSHIPS, AND RESULTS: PRINCIPLES AND PRACTICES FOR EFFECTIVE
MULTICULTURAL COMMUNICATION MARIA ELENA CAMPISTEGUY AND ERIC
FRIEDENWALD-FISHMAN 1 CHAPTER 2 BUILDING PUBLIC WILL FOR LIBRARIES ERIC
FRIEDENWALD-FISHMAN AND LAURA K. LEE DELLINGER 23 CHAPTER 3 CAN ALL THIS
2.0 STUFF HELP LIBRARIES WITH PROMOTION AND COMMUNICATE OUR VALUE?
STEPHEN ABRAM 39 CHAPTER 4 USING OP-EDS, LETTERS TO THE EDITOR, AND
STATE OF THE LIBRARY REPORTS TO INFORM PUBLIC DEBATE CHRIS KERTESZ 43
CHAPTER 5 COOKING UP CULTURE MICHAEL STEINMACHER 49 CHAPTER 6 HARNESS A
CELEBRITY BRAND AND CREATE EFFECTIVE PRINT PUBLIC SERVICE ANNOUNCEMENTS
MARK R. GOULD 53 CHAPTER 7 SAVVY OUTREACH TACTICS, SPECIAL EVENTS FOCUS
THE MEDIA S ATTENTION ON YOUR MESSAGE JENE O KEEFE TRIGG 59 M IV
CONTENTS CHAPTER 8 STRENGTHEN COMMUNICATION THROUGH A NATIONAL PUBLIC
AWARENESS INITIATIVE MEGAN HUMPHREY 63 CHAPTER 9 AMPLIFY YOUR MESSAGES
THROUGH PARTNERSHIPS TO REACH BROADER AUDIENCES MEGAN HUMPHREY 69
CHAPTER 10 AFFORDABLE PODCASTS FOR LIBRARIES STEVE ZALUSKY 73 CHAPTER 11
GAMING @ YOUR LIBRARY: GENERATE EXCITEMENT IN SOCIAL SETTINGS TO
INCREASE ATTENDANCE AT YOUR LIBRARY DALE LIPSCHULTZ 77 CHAPTER 12 A
VALUES-BASED APPROACH TO SUCCESSFUL LIBRARY ADVOCACY LAURA K. LEE
DELLINGER 81 CHAPTER 13 BUILDING A COMMUNITY: EMPOWERING PEOPLE AS
MESSENGERS CHIP CONLEY AND ERIC FRIEDENWALD-FISHMAN 95 CHAPTER 14
FRIENDS GROUPS CAN HELP LIBRARIES PROMOTE THEIR SERVICES SALLY GARDNER
REED 103 LIST OF CONTRIBUTORS 107 INDEX 109
|
| any_adam_object | 1 |
| author2 | Gould, Mark R. |
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| author_facet | Gould, Mark R. |
| building | Verbundindex |
| bvnumber | BV035959413 |
| callnumber-first | Z - Library Science |
| callnumber-label | Z716 |
| callnumber-raw | Z716.3 |
| callnumber-search | Z716.3 |
| callnumber-sort | Z 3716.3 |
| callnumber-subject | Z - Books and Writing |
| classification_rvk | AN 77600 |
| ctrlnum | (OCoLC)320524683 (DE-599)GBV599669349 |
| dewey-full | 021.7 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 021 - Relationships of libraries and archives |
| dewey-raw | 021.7 |
| dewey-search | 021.7 |
| dewey-sort | 221.7 |
| dewey-tens | 020 - Library and information sciences |
| discipline | Allgemeines |
| format | Book |
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| spelling | The library PR handbook high-impact communications ed. by Mark R. Gould Chicago American Library Assoc. 2009 VII, 113 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Libraries / Public relations / Handbooks, manuals, etc Libraries and community / Handbooks, manuals, etc Libraries and community Handbooks, manuals, etc Libraries Public relations Handbooks, manuals, etc Sponsoring (DE-588)4207431-9 gnd rswk-swf Bibliothek (DE-588)4006439-6 gnd rswk-swf Website (DE-588)4596172-4 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Bibliothek (DE-588)4006439-6 s Öffentlichkeitsarbeit (DE-588)4043188-5 s Sponsoring (DE-588)4207431-9 s Website (DE-588)4596172-4 s DE-604 Gould, Mark R. edt DE-601 pdf/application http://www.gbv.de/dms/sub-hamburg/599669349.pdf kostenfrei Inhaltsverzeichnis GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018853608&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | The library PR handbook high-impact communications Libraries / Public relations / Handbooks, manuals, etc Libraries and community / Handbooks, manuals, etc Libraries and community Handbooks, manuals, etc Libraries Public relations Handbooks, manuals, etc Sponsoring (DE-588)4207431-9 gnd Bibliothek (DE-588)4006439-6 gnd Website (DE-588)4596172-4 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4207431-9 (DE-588)4006439-6 (DE-588)4596172-4 (DE-588)4043188-5 (DE-588)4143413-4 |
| title | The library PR handbook high-impact communications |
| title_auth | The library PR handbook high-impact communications |
| title_exact_search | The library PR handbook high-impact communications |
| title_full | The library PR handbook high-impact communications ed. by Mark R. Gould |
| title_fullStr | The library PR handbook high-impact communications ed. by Mark R. Gould |
| title_full_unstemmed | The library PR handbook high-impact communications ed. by Mark R. Gould |
| title_short | The library PR handbook |
| title_sort | the library pr handbook high impact communications |
| title_sub | high-impact communications |
| topic | Libraries / Public relations / Handbooks, manuals, etc Libraries and community / Handbooks, manuals, etc Libraries and community Handbooks, manuals, etc Libraries Public relations Handbooks, manuals, etc Sponsoring (DE-588)4207431-9 gnd Bibliothek (DE-588)4006439-6 gnd Website (DE-588)4596172-4 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Libraries / Public relations / Handbooks, manuals, etc Libraries and community / Handbooks, manuals, etc Libraries and community Handbooks, manuals, etc Libraries Public relations Handbooks, manuals, etc Sponsoring Bibliothek Website Öffentlichkeitsarbeit Aufsatzsammlung |
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