Beating the commodity trap: how to maximize your competitive position and increase your pricing power
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass.
Harvard Business Press
2010
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 194 S. graph. Darst. |
| ISBN: | 9781422103159 |
Internformat
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Datensatz im Suchindex
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| adam_text | Titel: Beating the commodity trap
Autor: D Aveni, Richard A.
Jahr: 2010
Preface ix
1 The Three Commodity Traps 1
From Diamonds to Glass
2 The Deterioration Trap 19
How to Manage Market Power to Beat Low-End Competitors
3 The Proliferation Trap 47
How to Manage Multiple Threats to Your Competitive Position
4 The Escalation Trap 83
How to Manage the Escalating Momentum of One-upmanship
5 The Diamond in the Rough 117
How to Keep Finding Your Best Competitive Position
Appendix: Tips for Doing Price-Benefit Analysis 131
Notes 155
Acknowledgments ^° I
Index 167
About the Author 193
|
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| author | D'Aveni, Richard A. ca. 20. Jh |
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| author_sort | D'Aveni, Richard A. ca. 20. Jh |
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| building | Verbundindex |
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| discipline | Wirtschaftswissenschaften |
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| isbn | 9781422103159 |
| language | English |
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| spelling | D'Aveni, Richard A. ca. 20. Jh. Verfasser (DE-588)121234398 aut Beating the commodity trap how to maximize your competitive position and increase your pricing power Richard A. D'Aveni Boston, Mass. Harvard Business Press 2010 XIV, 194 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Commercial products Consumption (Economics) Strategic planning Competition Konsumgut (DE-588)4032259-2 gnd rswk-swf Preispolitik (DE-588)4047118-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf Konsumgütermarkt (DE-588)4193249-3 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Konsumgut (DE-588)4032259-2 s Strategisches Management (DE-588)4124261-0 s Preispolitik (DE-588)4047118-4 s DE-604 Wettbewerbsstrategie (DE-588)4200234-5 s Konsumgütermarkt (DE-588)4193249-3 s Unternehmen (DE-588)4061963-1 s DE-188 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018815002&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | D'Aveni, Richard A. ca. 20. Jh Beating the commodity trap how to maximize your competitive position and increase your pricing power Commercial products Consumption (Economics) Strategic planning Competition Konsumgut (DE-588)4032259-2 gnd Preispolitik (DE-588)4047118-4 gnd Strategisches Management (DE-588)4124261-0 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Konsumgütermarkt (DE-588)4193249-3 gnd Unternehmen (DE-588)4061963-1 gnd |
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| title | Beating the commodity trap how to maximize your competitive position and increase your pricing power |
| title_auth | Beating the commodity trap how to maximize your competitive position and increase your pricing power |
| title_exact_search | Beating the commodity trap how to maximize your competitive position and increase your pricing power |
| title_full | Beating the commodity trap how to maximize your competitive position and increase your pricing power Richard A. D'Aveni |
| title_fullStr | Beating the commodity trap how to maximize your competitive position and increase your pricing power Richard A. D'Aveni |
| title_full_unstemmed | Beating the commodity trap how to maximize your competitive position and increase your pricing power Richard A. D'Aveni |
| title_short | Beating the commodity trap |
| title_sort | beating the commodity trap how to maximize your competitive position and increase your pricing power |
| title_sub | how to maximize your competitive position and increase your pricing power |
| topic | Commercial products Consumption (Economics) Strategic planning Competition Konsumgut (DE-588)4032259-2 gnd Preispolitik (DE-588)4047118-4 gnd Strategisches Management (DE-588)4124261-0 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Konsumgütermarkt (DE-588)4193249-3 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Commercial products Consumption (Economics) Strategic planning Competition Konsumgut Preispolitik Strategisches Management Wettbewerbsstrategie Konsumgütermarkt Unternehmen |
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