Predictably irrational: the hidden forces that shape our decisions
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Harper
2009
|
| Ausgabe: | 1. rev. and expanded ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | Literaturverz. S. [345] - 353 |
| Beschreibung: | XXXII, 368 Seiten Illustrationen, Diagramme |
| ISBN: | 9780061854545 |
Internformat
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| 245 | 1 | 0 | |a Predictably irrational |b the hidden forces that shape our decisions |c Dan Ariely |
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Datensatz im Suchindex
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| adam_text | Contents
A Note to Readers
xi
Introduction
How an Injury Led Me to Irrationality and to the
Research Described Here
xxi
Chapter
і
The Truth about Relativity
Why Everything Is Relative
—
Even When It Shouldn t Be
1
Chapter
г
The Fallacy of Supply and Demand
Why the Price of Pearls
—
and Everything Else
—
Is Up in the Air
23
contents
Chapter
3
The Cost of Zero Cost
Why We Often Pay Too Much When We Pay Nothing
49
Chapter
4
The Cost of Social Norms
Why We Are Happy to Do Things, but Not When
We Are Paid to Do Them
67
Chapter
5
The Influence of Arousal
Why Hot Is Much Hotter Than We Realize
89
Chapter
6
The Problem of Procrastination and Self-Control
Why We Can t Make Ourselves Do
What We Want to Do
109
Chapter
7
The High Price of Ownership
Why We Overvalue What We Have
127
Chapter
8
Keeping Doors Open
Why Options Distract Us from Our Main Objective
139
vm
contents
Chapter
9
The Effect of Expectations
Why the Mind Gets What It Expects
í
55
Chapter
10
The Power of Price
Why a 50-Cent Aspirin Can Do What a Penny
Aspirin Can t
173
Chapter
і і
The Context of Our Character, Part I
Why We Are Dishonest, and What
We Can Do about It
195
Chapter
12
The Context of Our Character, Part II
Why Dealing with Cash Makes Us More Honest
217
Chapter
13
Beer and Free Lunches
What Is Behavioral Economics, and Where Are
the Free Lunches?
231
IX
contents
Bonus
Material Added for the
Revised and Expanded Edition
Reflections and Anecdotes about Some of the Chapters
245
Thoughts about the
Subprime
Mortgage Crisis
and Its Consequences
279
Thanks
331
List of Collaborators
335
Notes
341
Bibliography and Additional Readings
345
Index
355
■
How do we think about money?
■
What caused bankers to lose sight of the economy?
■
What caused individuals to take on mortgages that
were not within their means?
■
What irrational forces guided our decisions?
■
And how can we recover from an economic crisis?
In this revised and expanded edition of the New York
Times and Wall Street Journal bestseller Predictably
irrational, Duke University s behavioral economist
Dan Ariely explores the hidden forces that shape our
decisions, including some of the causes responsible for
the current economic crisis. Bringing a much-needed
dose of sophisticated psychological study to the realm
of public policy, Ariely offers his own insights into the
irrationalities of everyday life, the decisions that led us
to the financial meltdown of
2008,
and the general ways
we get ourselves into trouble.
Blending common experiences and clever experiments
with groundbreaking analysis, Ariely demonstrates how
expectations, emotions, social norms, and other invisible,
seemingly illogical forces skew our reasoning abilities. As
he explains, our reliance on standard economic theory
to design personal, national, and global policies may,
in fact, be dangerous. The mistakes that we make as
individuals and institutions are not random, and they
can aggregate in the market
—
with devastating results.
In light of our current economic crisis, the consequences
of these systematic and predictable mistakes have never
been clearer.
Packed with new studies and thought-provoking re¬
sponses to readers questions and comments, this revised
and expanded edition of Predictably Irrational will change
the way we interact with the world
—
from the small de¬
cisions we make in our own lives to the individual and
collective choices that shape our economy.
DAN
ARI
ELY is the James
В.
Duke Professor of
Behavioral Economics at Duke University, with ap¬
pointments at the Fuqua School of Business, the Center
for Cognitive
Neuroscience,
and the Department of
Economics. He is also the founder of the Center for
Advanced Hindsight and a visiting professor at MIT s
Media Lab. Over the years he has won numerous sci¬
entific awards. Dan wrote this book while he was a
fellow at the Institute for Advance Study at Princeton.
His work has been featured in leading scholarly jour¬
nals in psychology, economics,
neuroscience,
medicine,
and business, and in a variety of popular media out¬
lets, including the New York Times, the Wall Street
Journal, the Washington Post, the New Yorker, the
Boston Globe, Scientific American, and Science. He
has appeared on CNN and CNBC, and is a regular
commentator on National Public Radio. He currently
lives in Durham, North Carolina, with his wife and
two children.
|
| any_adam_object | 1 |
| author | Ariely, Dan 1968- |
| author_GND | (DE-588)124307183 |
| author_facet | Ariely, Dan 1968- |
| author_role | aut |
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| building | Verbundindex |
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| classification_rvk | CC 4400 CP 4000 CM 5500 CW 7500 QW 300 ST 650 |
| ctrlnum | (OCoLC)729931935 (DE-599)OBVAC07800675 |
| discipline | Informatik Psychologie Philosophie Wirtschaftswissenschaften |
| edition | 1. rev. and expanded ed. |
| format | Book |
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| language | English |
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| title | Predictably irrational the hidden forces that shape our decisions |
| title_auth | Predictably irrational the hidden forces that shape our decisions |
| title_exact_search | Predictably irrational the hidden forces that shape our decisions |
| title_full | Predictably irrational the hidden forces that shape our decisions Dan Ariely |
| title_fullStr | Predictably irrational the hidden forces that shape our decisions Dan Ariely |
| title_full_unstemmed | Predictably irrational the hidden forces that shape our decisions Dan Ariely |
| title_short | Predictably irrational |
| title_sort | predictably irrational the hidden forces that shape our decisions |
| title_sub | the hidden forces that shape our decisions |
| topic | Logisches Denken (DE-588)4323319-3 gnd Entscheidungsfindung (DE-588)4113446-1 gnd Entscheidungsverhalten (DE-588)4113448-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Irrationalität (DE-588)4162427-0 gnd |
| topic_facet | Logisches Denken Entscheidungsfindung Entscheidungsverhalten Verbraucherverhalten Irrationalität |
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Inhaltsverzeichnis
THWS Würzburg Zentralbibliothek Lesesaal
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1000 CP 4000 A698 P9 |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |