Research methods for business students:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow
Financial Times Prentice Hall
2009
|
| Ausgabe: | 5. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XXXI, 614 S. Ill., graph. Darst. 27 cm |
| ISBN: | 9780273716860 0273716867 |
Internformat
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| 100 | 1 | |a Saunders, Mark |d 1959- |e Verfasser |0 (DE-588)132134411 |4 aut | |
| 245 | 1 | 0 | |a Research methods for business students |c Mark Saunders ; Philip Lewis ; Adrian Thornhill |
| 250 | |a 5. ed. | ||
| 264 | 1 | |a Harlow |b Financial Times Prentice Hall |c 2009 | |
| 300 | |a XXXI, 614 S. |b Ill., graph. Darst. |c 27 cm | ||
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| 500 | |a Literaturangaben | ||
| 650 | 4 | |a Datenverarbeitung | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Business |x Research | |
| 650 | 4 | |a Business |x Research |x Data processing | |
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Datensatz im Suchindex
| _version_ | 1804140896361381888 |
|---|---|
| adam_text | How to use this book
Guided tour
Preface
Contributors
Publisher s acknowledgements
XVII
xxii
xxv
xxvii
xxix
1
The nature of business and management research
and structure of this book
2
Formulating and clarifying the research topic
3
Critically reviewing the literature
4
Understanding research philosophies and approaches
5
Formulating the research design
6
Negotiating access and research ethics
7
Selecting samples
8
Using secondary data
9
Collecting primary data through observation
10
Collecting primary data using semi-structured, in-depth
and group interviews
11
Collecting primary data using questionnaires
12
Analysing quantitative data
13
Analysing qualitative data
14
Writing and presenting your project report
Bibliography
Appendices
Glossary
Index
2
20
58
106
136
168
210
256
288
318
360
414
480
526
561
573
587
604
How to use this book
Guided tour
Preface
Contributors
Publisher s acknowledgements
The nature of business and management
research and structure of this book
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes
Introduction
The nature of research
The nature of business and management research
The research process
The purpose and structure of this book
Summary
Self-check questions
Review and discussion questions
References
Further reading
Case
1:
Isabelle s research dilemma
Michael Savvas
Self-check answers
1.1
1.2
1.3
1.4
1.5
1.6
2.1
2.2
2.3
2.4
Formulating and clarifying
the research topic
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes
Introduction
Attributes of a good research topic
Generating and refining research ideas
Turning research ideas into research projects
XVII
xxii
xxv
xxvii
xxix
2
2
4
5
10
10
15
15
15
16
16
17
18
20
20
20
22
24
32
VII
Contents
2.5
Writing your research proposal
41
2.6
Summary
48
Self-check questions
49
Review and discussion questions
49
Progressing your research project: from research ideas
to a research proposal
50
References
50
Further reading
51
Case
2:
Media climate change reporting and environmental
disclosure patterns in the low-cost airline industry
in the twenty-first century
52
Richard Slack
Self-check answers
55
3
Critically reviewing the literature
58
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes
58
3.1
Introduction
58
3.2
The critical review
61
3.3
Literature sources available
68
3.4
Planning your literature search strategy
75
3.5
Conducting your literature search
80
3.6
Obtaining and evaluating the literature
92
3.7
Recording the literature
94
3.8
Plagiarism
97
3.9
Summary
98
Self-check questions
99
Review and discussion questions
100
Progressing your research project: critically reviewing
the literature
100
References
100
Further reading
102
Case
3:
Complexity theory and emergent change
102
Mike Wallace and Alison Wray
Self-check answers
104
4
Understanding research philosophies
and approaches
106
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes
106
4.1
Introduction
106
VIH
Contents
4.2
Understanding your research philosophy: why research
philosophy is important
107
4.3
Research approaches
124
4.4
Summary
128
Self-check questions
129
Review and discussion questions
129
Progressing your research project: diagnosing your
research philosophy
130
References
131
Further reading
131
Case
4:
Consultancy research for a not-for-profit organisation
Karen Handley
132
Self-check answers
134
5
Formulating the research design
136
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes
136
5.1
Introduction
136
5.2
The purpose of your research
138
5.3
The need for a clear research strategy
141
5.4
Multiple methods choices
-
combining data collection
techniques and analysis procedures
151
5.5
Time horizons
155
5.6
The credibility of research findings
156
5.7
The ethics of research design
160
5.8
Summary
160
Self-check questions
161
Review and discussion questions
161
Progressing your research project: deciding on your
research design
162
References
162
Further reading
164
Case
5:
Managing the acquisition from the middle
164
David Cog
h la n
Self-check answers
166
6
Negotiating access and research ethics
168
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes
168
6.1
Introduction
168
6.2
Issues associated with gaining access
169
ix
Contents
6.3
Strategies to gain access
173
6.4
Research ethics and why you should act ethically
183
6.5
Ethical issues at specific stages of the research process
187
6.6
Summary
201
Self-check questions
202
Review and discussion questions
202
Progressing your research project: negotiating access
and addressing ethical issues
203
References
203
Further reading
204
Case
6:
Gaining access to business angels networks
205
Stephanie
Macht
Self-check answers
208
7
Selecting samples
210
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes
210
7.1
Introduction
210
7.2
Probability sampling
214
7.3
Non-probability sampling
233
7.4
Summary
243
Self-check questions
243
Review and discussion questions
245
Progressing your research project: using sampling as part
of your research
246
References
246
Further reading
248
Case
7:
Implementing strategic change initiatives
248
Liz Lee-Kelley
Self-check answers
251
8
Using secondary data
256
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes
256
8.1
Introduction
256
8.2
Types of secondary data and uses in research
258
8.3
Locating secondary data
263
8.4
Advantages and disadvantages of secondary data
268
8.5
Evaluating secondary data sources
272
8.6
Contents
Summary
280
Self-check questions
280
Review and discussion questions
281
Progressing your research project: assessing the suitability
of secondary data for your research
282
References
282
Further reading
284
Case
8:
Patent grants and the implications for business
284
Deli Yang
Self-check answers
286
9
Collecting primary data through
observation
288
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes
288
9.1
Introduction
288
9.2
Participant observation: an introduction
289
9.3
Participant observation: researcher roles
293
9.4
Participant observation: data collection and analysis
296
9.5
Structured observation: an introduction
300
9.6
Structured observation: data collection and analysis
305
9.7
Summary
309
Self-check questions
310
Review and discussion questions
311
Progressing your research project: deciding on the
appropriateness of observation
311
References
311
Further reading
312
Case
9:
Online images of tourist destinations
313
Mridula Dwivedi and Anil Yadav
Self-check answers
316
10
Collecting primary data using semi-
structured, in-depth and group interviews
318
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes
318
10.1
Introduction
318
10.2
Types of interview and their link to the purposes
of research and research strategy
320
xi
Contents
10.3
When to use non-standardised (qualitative) interviews
323
10.4
Data quality issues and preparing for the interview
326
10.5
Interviewing competence
336
10.6
Managing logistical and resource issues
342
10.7
Group interviews and focus groups
343
10.8
Telephone, Internet-and intranet-mediated interviews
348
10.9
Summary
351
Self-check questions
351
Review and discussion questions
352
Progressing your research project: using semi-structured
or in-depth interviews in your research
353
References
353
Further reading
355
Case
10:
Students and former students debt problems
355
Bill Lee
Self-check answers
358
11
Collecting primary data using
questionnaires
360
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes
360
11.1
Introduction
360
11.2
An overview of questionnaire techniques
362
11.3
Deciding what data need to be collected
366
11.4
Designing the questionnaire
371
11.5
Administering the questionnaire
395
11.6
Summary
401
Self-check questions
402
Review and discussion questions
404
Progressing your research project: using questionnaires
in your research
404
References
405
Further reading
406
Case
11:
Downsizing in the Middle East
407
Mohammad Al-Kilani
Self-check answers
409
12
Analysing quantitative data
414
Mark Saunders, Philip Lewis, Adrian Thornhill
and Catherine Wang
Learning outcomes
414
XII
Contents
12.1
Introduction
414
12.2
Preparing,
inputting and checking data
416
12.3
Exploring and presenting data
428
12.4
Describing data using statistics
444
12.5
Examining relationships, differences and trends
using statistics
449
12.6
Summary
467
Self-check questions
468
Review and discussion questions
469
Progressing your research project: analysing your
data quantitatively
470
References
470
Further reading
472
Case
12:
Small business owner
managers skill sets
473
Mark Saunders, Philip Lewis and Adrian Thornhill
Self-check answers
476
13
Analysing qualitative data
480
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes
480
13.1
Introduction
480
13.2
Differences between qualitative and quantitative data
482
13.3
Preparing your data for analysis
485
13.4
Approaches to qualitative analysis
489
13.5
Types of qualitative analysis processes
490
13.6
Analytical aids
498
13.7
Deductively based analytical procedures
500
13.8
Inductively based analytical procedures
502
13.9
Using CAQDAS for qualitative analysis
514
13.10
Summary
516
Self-check questions
517
Review and discussion questions
517
Progressing your research project: analysing your
data qualitatively
517
References
518
Further reading
520
Case
13:
The influence of film on tourist
decision making
520
Peter
Bolan
Self-check answers
524
XIII
Contents
14
Writing and presenting your
project report
526
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes
526
14.1
Introduction
526
14.2
Getting started with writing
528
14.3
Structuring your project report
531
14.4
Organising the project report s content
541
14.5
Developing an appropriate writing style
544
14.6
Meeting the assessment criteria
550
14.7
Oral presentation of the report
550
14.8
Summary
555
Self-check questions
555
Review and discussion questions
556
Progressing your research project: writing your
project report
556
References
557
Further reading
557
Case
14:
James consultancy report on managers
financial information needs
558
Peter Harris
Self-check answers
560
Bibliography
561
Appendices
1
Styles of referencing
573
2
Calculating the minimum sample size
581
3
Random sampling numbers
583
4
Guidelines for non-discriminatory language
584
Glossary
587
Index
604
XIV
|
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| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 5. ed. |
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| id | DE-604.BV035911411 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:07:15Z |
| institution | BVB |
| isbn | 9780273716860 0273716867 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018768689 |
| oclc_num | 699294933 |
| open_access_boolean | |
| owner | DE-Aug4 DE-83 DE-573 DE-1043 DE-523 DE-706 DE-20 |
| owner_facet | DE-Aug4 DE-83 DE-573 DE-1043 DE-523 DE-706 DE-20 |
| physical | XXXI, 614 S. Ill., graph. Darst. 27 cm |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Financial Times Prentice Hall |
| record_format | marc |
| spelling | Saunders, Mark 1959- Verfasser (DE-588)132134411 aut Research methods for business students Mark Saunders ; Philip Lewis ; Adrian Thornhill 5. ed. Harlow Financial Times Prentice Hall 2009 XXXI, 614 S. Ill., graph. Darst. 27 cm txt rdacontent n rdamedia nc rdacarrier Literaturangaben Datenverarbeitung Wirtschaft Business Research Business Research Data processing Wirtschaftswissenschaftliches Studium (DE-588)4066538-0 gnd rswk-swf Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Betriebswirtschaftliches Studium (DE-588)4006244-2 gnd rswk-swf Wissenschaftliches Arbeiten (DE-588)4066571-9 gnd rswk-swf Betriebswirtschaftslehre (DE-588)4069402-1 gnd rswk-swf Business / Research Business / Research / Data processing Betriebswirtschaftslehre (DE-588)4069402-1 s Forschungsmethode (DE-588)4155046-8 s DE-604 Wirtschaftswissenschaftliches Studium (DE-588)4066538-0 s Wissenschaftliches Arbeiten (DE-588)4066571-9 s Betriebswirtschaftliches Studium (DE-588)4006244-2 s 1\p DE-604 Lewis, Philip 1976- Verfasser (DE-588)138258740 aut Thornhill, Adrian Verfasser (DE-588)1026730902 aut Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018768689&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Saunders, Mark 1959- Lewis, Philip 1976- Thornhill, Adrian Research methods for business students Datenverarbeitung Wirtschaft Business Research Business Research Data processing Wirtschaftswissenschaftliches Studium (DE-588)4066538-0 gnd Forschungsmethode (DE-588)4155046-8 gnd Betriebswirtschaftliches Studium (DE-588)4006244-2 gnd Wissenschaftliches Arbeiten (DE-588)4066571-9 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd |
| subject_GND | (DE-588)4066538-0 (DE-588)4155046-8 (DE-588)4006244-2 (DE-588)4066571-9 (DE-588)4069402-1 |
| title | Research methods for business students |
| title_auth | Research methods for business students |
| title_exact_search | Research methods for business students |
| title_full | Research methods for business students Mark Saunders ; Philip Lewis ; Adrian Thornhill |
| title_fullStr | Research methods for business students Mark Saunders ; Philip Lewis ; Adrian Thornhill |
| title_full_unstemmed | Research methods for business students Mark Saunders ; Philip Lewis ; Adrian Thornhill |
| title_short | Research methods for business students |
| title_sort | research methods for business students |
| topic | Datenverarbeitung Wirtschaft Business Research Business Research Data processing Wirtschaftswissenschaftliches Studium (DE-588)4066538-0 gnd Forschungsmethode (DE-588)4155046-8 gnd Betriebswirtschaftliches Studium (DE-588)4006244-2 gnd Wissenschaftliches Arbeiten (DE-588)4066571-9 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd |
| topic_facet | Datenverarbeitung Wirtschaft Business Research Business Research Data processing Wirtschaftswissenschaftliches Studium Forschungsmethode Betriebswirtschaftliches Studium Wissenschaftliches Arbeiten Betriebswirtschaftslehre |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018768689&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT saundersmark researchmethodsforbusinessstudents AT lewisphilip researchmethodsforbusinessstudents AT thornhilladrian researchmethodsforbusinessstudents |