Reading Shenbao: nationalism, consumerism and individuality in China 1919 - 37
"Reading Shenbao focuses on three dimensions of Chinese modernity, as reflected through the image of Shanghai urbanites in the Shenbaonewspaper's readership. The first is nationalism; the second the penetration of consumerism into the middle class of the Chinese urban society; and the thir...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke [u.a.]
Palgrave Macmillan
2010
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Zusammenfassung: | "Reading Shenbao focuses on three dimensions of Chinese modernity, as reflected through the image of Shanghai urbanites in the Shenbaonewspaper's readership. The first is nationalism; the second the penetration of consumerism into the middle class of the Chinese urban society; and the third, the emergence of a new concept of citizenship, in which the individual was treated as the basic unit composing the nation"--Provided by publisher |
| Beschreibung: | Includes bibliographical references and index Patriotism and gracious living in tobacco advertising -- Saving for happiness : individual banking accounts -- The modern housewife : a new kind of Shanghai woman -- Shame, guilt, and national products -- 'Ziyoutan' revisited : the literature supplement and its writers -- Re-defining Shenbao's readership -- Postscript : on ambivalent individualities |
| Beschreibung: | XXI, 249 S. Ill. 23 cm |
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Datensatz im Suchindex
| _version_ | 1804140892715483136 |
|---|---|
| adam_text | IMAGE 1
LIST OF FIGURE
P. IX
ACKNOWLEDGEMENTS
P. XI
GLOSSARY
P. XIII
INTRODUCTION
P. 1
CONSUMERS, COMMUNITIES, INDIVIDUALS: A NEW READERSHIP FOR A NEW CHINA P.
1
ON THE QUESTION OF INDIVIDUALITY AND CIVIL SOCIETY
P. 4
SHENBAO AS A BUSINESS
P. 10
THEMES FOR DISCUSSION
P. 14
PATRIOTISM AND GRACIOUS LIVING IN TOBACCO ADVERTISING
P. 18
TOBACCO ADVERTISEMENTS, NATIONALISM, AND COMMERCIALISM
P. 21
THE EMERGENCE OF COMMERCIAL ART AND ADVERTISEMENTS
P. 32
THE SELF-LOVE OF WOMEN IN CIGARETTE ADVERTISEMENTS
P. 35
CONCLUSION
P. 42
SAVING FOR HAPPINESS - INDIVIDUAL BANKING ACCOUNTS
P. 45
SELLING TO THE COMMON PEOPLE
P. 46
NEW OPTIONS FOR SAVERS
P. 51
BEYOND ECONOMICS: POLITICS, REGULATIONS, AND SOCIAL CHANGE
P. 54
INSPIRATION AND EXHORTATION: A CALL TO ACTION
P. 59
CREATING HAPPINESS: WAYS TO ATTRACT CUSTOMERS
P. 66
CONCLUSION
P. 69
THE MODERN HOUSEWIFE - A NEW KIND OF SHANGHAI WOMAN
P. 71
WOMEN IN MODERN CHINESE STUDIES
P. 73
WHAT DID HOUSEWIFE MEAN?
P. 77
COMMON SENSE, EMOTIONALIZED CONSUMERS, AND THE HOUSEHOLD P. 85
CONCLUSION
P. 101
SHAME, GUILT, AND NATIONAL PRODUCTS
P. 103
CHINESE CONSUMERS
P. 106
RE-EXAMINING CHI
P. 109
SPREADING THE SENSE OF GUILT WITH PLAIN WORDS
P. 114
CHI AND THE NATIONAL PRODUCT MOVEMENT
P. 120
CONCLUSION
P. 125
ZIYOUTAN REVISITED - THE LITERATURE SUPPLEMENT AND ITS WRITERS P. 127
AH Q CHARACTERISTICS AND THE USELESS MEN OF LETTERS
P. 130
NATIONAL LANGUAGE AND MASS CONSCIOUSNESS
P. 136
REALISM IN LITERATURE
P. 141
THE FLIES AND THE UNIVERSE : THE POLEMIC OVER PERSONAL ESSAYS P. 146
CONCLUSION
P. 146
RE-DEFINING SHENBAO S READERSHIP
P. 158
MIDDLE CLASS READERSHIP: CHALLENGES AND ISSUES
P. 159
MANAGEMENT OF CONTENT: BE NEUTRAL BUT COMMERCIAL
P. 164
WHO WAS READING THE ADVERTISEMENTS?
P. 168
IMAGE 2
WRITING TO SHENBAO
P. 175
CONCLUSION
P. 183
POSTSCRIPT: ON AMBIVALENT INDIVIDUALITIES
P. 185
BIBLIOGRAPHY
P. 190
REFERENCES
P. 204
INDEX
P. 241
TABLE OF CONTENTS PROVIDED BY BLACKWELL S BOOK SERVICES AND R.R. BOWKER.
USED WITH PERMISSION.
|
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| spelling | Tsai, Weipin 1974- Verfasser (DE-588)140525564 aut Reading Shenbao nationalism, consumerism and individuality in China 1919 - 37 Weipin Tsai 1. publ. Basingstoke [u.a.] Palgrave Macmillan 2010 XXI, 249 S. Ill. 23 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Patriotism and gracious living in tobacco advertising -- Saving for happiness : individual banking accounts -- The modern housewife : a new kind of Shanghai woman -- Shame, guilt, and national products -- 'Ziyoutan' revisited : the literature supplement and its writers -- Re-defining Shenbao's readership -- Postscript : on ambivalent individualities "Reading Shenbao focuses on three dimensions of Chinese modernity, as reflected through the image of Shanghai urbanites in the Shenbaonewspaper's readership. The first is nationalism; the second the penetration of consumerism into the middle class of the Chinese urban society; and the third, the emergence of a new concept of citizenship, in which the individual was treated as the basic unit composing the nation"--Provided by publisher Shen bao History Shenbao (DE-588)4757149-4 gnd rswk-swf Geschichte 1900-2000 Geschichte 1919-1937 gnd rswk-swf Nationalism / China / History / 20th century Consumer behavior / China / History / 20th century Individualism / China / History / 20th century Geschichte Nationalismus Consumer behavior China History 20th century Individualism China History 20th century Nationalism China History 20th century Verbrauch (DE-588)4078777-1 gnd rswk-swf Nationalismus (DE-588)4041300-7 gnd rswk-swf Individualismus (DE-588)4131852-3 gnd rswk-swf Leser (DE-588)4035441-6 gnd rswk-swf China (DE-588)4009937-4 gnd rswk-swf Shenbao (DE-588)4757149-4 u Leser (DE-588)4035441-6 s Geschichte 1919-1937 z DE-604 China (DE-588)4009937-4 g Nationalismus (DE-588)4041300-7 s Individualismus (DE-588)4131852-3 s Verbrauch (DE-588)4078777-1 s DE-601 pdf/application http://www.gbv.de/dms/bowker/toc/9780230019829.pdf Inhaltsverzeichnis GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018766408&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Tsai, Weipin 1974- Reading Shenbao nationalism, consumerism and individuality in China 1919 - 37 Shen bao History Shenbao (DE-588)4757149-4 gnd Nationalism / China / History / 20th century Consumer behavior / China / History / 20th century Individualism / China / History / 20th century Geschichte Nationalismus Consumer behavior China History 20th century Individualism China History 20th century Nationalism China History 20th century Verbrauch (DE-588)4078777-1 gnd Nationalismus (DE-588)4041300-7 gnd Individualismus (DE-588)4131852-3 gnd Leser (DE-588)4035441-6 gnd |
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| title | Reading Shenbao nationalism, consumerism and individuality in China 1919 - 37 |
| title_auth | Reading Shenbao nationalism, consumerism and individuality in China 1919 - 37 |
| title_exact_search | Reading Shenbao nationalism, consumerism and individuality in China 1919 - 37 |
| title_full | Reading Shenbao nationalism, consumerism and individuality in China 1919 - 37 Weipin Tsai |
| title_fullStr | Reading Shenbao nationalism, consumerism and individuality in China 1919 - 37 Weipin Tsai |
| title_full_unstemmed | Reading Shenbao nationalism, consumerism and individuality in China 1919 - 37 Weipin Tsai |
| title_short | Reading Shenbao |
| title_sort | reading shenbao nationalism consumerism and individuality in china 1919 37 |
| title_sub | nationalism, consumerism and individuality in China 1919 - 37 |
| topic | Shen bao History Shenbao (DE-588)4757149-4 gnd Nationalism / China / History / 20th century Consumer behavior / China / History / 20th century Individualism / China / History / 20th century Geschichte Nationalismus Consumer behavior China History 20th century Individualism China History 20th century Nationalism China History 20th century Verbrauch (DE-588)4078777-1 gnd Nationalismus (DE-588)4041300-7 gnd Individualismus (DE-588)4131852-3 gnd Leser (DE-588)4035441-6 gnd |
| topic_facet | Shen bao History Shenbao Nationalism / China / History / 20th century Consumer behavior / China / History / 20th century Individualism / China / History / 20th century Geschichte Nationalismus Consumer behavior China History 20th century Individualism China History 20th century Nationalism China History 20th century Verbrauch Individualismus Leser China |
| url | http://www.gbv.de/dms/bowker/toc/9780230019829.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018766408&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT tsaiweipin readingshenbaonationalismconsumerismandindividualityinchina191937 |
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