Value creation of firm-established brand communities:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Gabler
2009
|
| Ausgabe: | 1. Auflage |
| Schlagworte: | |
| Online-Zugang: | BTU01 FAN01 FHA01 FHM01 FHN01 FHR01 FKE01 FNU01 HWR01 UBG01 UBR01 UBT01 UBY01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (XVII, 211 S.) Ill., graph. Darst. |
| ISBN: | 9783834921239 9783834984609 |
| DOI: | 10.1007/978-3-8349-8460-9 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804140885372305408 |
|---|---|
| any_adam_object | |
| author | Wiegandt, Philipp 1980- |
| author_GND | (DE-588)140081143 |
| author_facet | Wiegandt, Philipp 1980- |
| author_role | aut |
| author_sort | Wiegandt, Philipp 1980- |
| author_variant | p w pw |
| building | Verbundindex |
| bvnumber | BV035904683 |
| collection | ZDB-2-SBE ebook |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-8349-8460-9 |
| edition | 1. Auflage |
| format | Thesis Electronic eBook |
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| id | DE-604.BV035904683 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:07:05Z |
| institution | BVB |
| isbn | 9783834921239 9783834984609 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018762065 |
| oclc_num | 699154042 |
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| owner | DE-473 DE-BY-UBG DE-739 DE-1102 DE-898 DE-BY-UBR DE-355 DE-BY-UBR DE-M347 DE-703 DE-1049 DE-634 DE-Aug4 DE-2070s DE-859 DE-706 DE-92 |
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| physical | 1 Online-Ressource (XVII, 211 S.) Ill., graph. Darst. |
| psigel | ZDB-2-SBE ebook |
| publishDate | 2009 |
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| publisher | Gabler |
| record_format | marc |
| spelling | Wiegandt, Philipp 1980- Verfasser (DE-588)140081143 aut Value creation of firm-established brand communities Philipp Wiegandt 1. Auflage Wiesbaden Gabler 2009 1 Online-Ressource (XVII, 211 S.) Ill., graph. Darst. txt rdacontent c rdamedia cr rdacarrier Zugl.: München, Univ., Diss., 2009 Kundengruppenmanagement (DE-588)4197319-7 gnd rswk-swf Markentreue (DE-588)4168905-7 gnd rswk-swf Kundenbindung (DE-588)4384508-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Markenpolitik (DE-588)4144679-3 s Kundenbindung (DE-588)4384508-3 s DE-604 Markentreue (DE-588)4168905-7 s Kundengruppenmanagement (DE-588)4197319-7 s DE-188 https://doi.org/10.1007/978-3-8349-8460-9 Verlag Volltext |
| spellingShingle | Wiegandt, Philipp 1980- Value creation of firm-established brand communities Kundengruppenmanagement (DE-588)4197319-7 gnd Markentreue (DE-588)4168905-7 gnd Kundenbindung (DE-588)4384508-3 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4197319-7 (DE-588)4168905-7 (DE-588)4384508-3 (DE-588)4144679-3 (DE-588)4113937-9 |
| title | Value creation of firm-established brand communities |
| title_auth | Value creation of firm-established brand communities |
| title_exact_search | Value creation of firm-established brand communities |
| title_full | Value creation of firm-established brand communities Philipp Wiegandt |
| title_fullStr | Value creation of firm-established brand communities Philipp Wiegandt |
| title_full_unstemmed | Value creation of firm-established brand communities Philipp Wiegandt |
| title_short | Value creation of firm-established brand communities |
| title_sort | value creation of firm established brand communities |
| topic | Kundengruppenmanagement (DE-588)4197319-7 gnd Markentreue (DE-588)4168905-7 gnd Kundenbindung (DE-588)4384508-3 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Kundengruppenmanagement Markentreue Kundenbindung Markenpolitik Hochschulschrift |
| url | https://doi.org/10.1007/978-3-8349-8460-9 |
| work_keys_str_mv | AT wiegandtphilipp valuecreationoffirmestablishedbrandcommunities |