Verfügbarkeit: The marketing-sales-finance triangle

The marketing-sales-finance triangle: an empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Weissbrich, Dirk (VerfasserIn)
Format:	Abschlussarbeit Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Wiesbaden Gabler 2009
Ausgabe:	1. ed.
Schriftenreihe:	Gabler research
Schlagworte:	Economics/Management Science Management Wirtschaft Economics Marketing Verkauf Finanzmanagement Schnittstellenmanagement Hochschulschrift Electronic books
Online-Zugang:	BTU01 FAN01 FHA01 FHM01 FHN01 FHR01 FKE01 FNU01 HWR01 UBG01 UBR01 UBT01 UBY01 UPA01 Volltext Inhaltsverzeichnis
Beschreibung:	1 Online-Ressource (XV, 215 S.) graph. Darst.
ISBN:	9783834919212 9783834984159
DOI:	10.1007/978-3-8349-8415-9

Internformat

MARC


LEADER	00000nmm a2200000 c 4500
001	BV035904053
003	DE-604
005	20231005
006	a m\|\|\| 00\|\|\|
007	cr\|uuu---uuuuu
008	091218s2009 gw \|\|\|\| o\|\|u\| \|\|\|\|\|\|eng d
015			\|a 09,N30,0792 \|2 dnb
015			\|a 09,A49,0602 \|2 dnb
020			\|a 9783834919212 \|c kart. : EUR 49.90 \|9 978-3-8349-1921-2
020			\|a 9783834984159 \|c Online \|9 978-3-8349-8415-9
024	7		\|a 10.1007/978-3-8349-8415-9 \|2 doi
024	3		\|a 9783834919212
035			\|a (OCoLC)555722039
035			\|a (DE-599)BVBBV035904053
040			\|a DE-604 \|b ger \|e rakddb
041	0		\|a eng
044			\|a gw \|c XA-DE-HE
049			\|a DE-473 \|a DE-739 \|a DE-1102 \|a DE-898 \|a DE-355 \|a DE-M347 \|a DE-703 \|a DE-1049 \|a DE-634 \|a DE-Aug4 \|a DE-2070s \|a DE-859 \|a DE-188 \|a DE-706 \|a DE-92
082	1		\|a 658.8 \|2 22//ger
082	0		\|a 658.8 \|2 22/ger
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
084			\|a 650 \|2 sdnb
100	1		\|a Weissbrich, Dirk \|e Verfasser \|4 aut
245	1	0	\|a The marketing-sales-finance triangle \|b an empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors \|c Dirk Weissbrich. With a foreword by Harley Krohmer
246	1	3	\|a The marketing sales finance triangle
250			\|a 1. ed.
264		1	\|a Wiesbaden \|b Gabler \|c 2009
300			\|a 1 Online-Ressource (XV, 215 S.) \|b graph. Darst.
336			\|b txt \|2 rdacontent
337			\|b c \|2 rdamedia
338			\|b cr \|2 rdacarrier
490	0		\|a Gabler research
502			\|a Zugl.: Bern, Univ., Diss., 2008
650		4	\|a Economics/Management Science
650		4	\|a Management
650		4	\|a Wirtschaft
650		4	\|a Economics
650		4	\|a Marketing
650	0	7	\|a Verkauf \|0 (DE-588)4117346-6 \|2 gnd \|9 rswk-swf
650	0	7	\|a Finanzmanagement \|0 (DE-588)4139075-1 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Schnittstellenmanagement \|0 (DE-588)4211564-4 \|2 gnd \|9 rswk-swf
655		7	\|0 (DE-588)4113937-9 \|a Hochschulschrift \|2 gnd-content
655		4	\|a Electronic books
689	0	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0	1	\|a Verkauf \|0 (DE-588)4117346-6 \|D s
689	0	2	\|a Finanzmanagement \|0 (DE-588)4139075-1 \|D s
689	0	3	\|a Schnittstellenmanagement \|0 (DE-588)4211564-4 \|D s
689	0		\|8 1\p \|5 DE-604
856	4	0	\|u https://doi.org/10.1007/978-3-8349-8415-9 \|x Verlag \|3 Volltext
856	4	2	\|m DNB Datenaustausch \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018761449&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
912			\|a ZDB-2-SBE \|a ebook
999			\|a oai:aleph.bib-bvb.de:BVB01-018761449
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
966	e		\|u https://doi.org/10.1007/978-3-8349-8415-9 \|l BTU01 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-8349-8415-9 \|l FAN01 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-8349-8415-9 \|l FHA01 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-8349-8415-9 \|l FHM01 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-8349-8415-9 \|l FHN01 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-8349-8415-9 \|l FHR01 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-8349-8415-9 \|l FKE01 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-8349-8415-9 \|l FNU01 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-8349-8415-9 \|l HWR01 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-8349-8415-9 \|l UBG01 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-8349-8415-9 \|l UBR01 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-8349-8415-9 \|l UBT01 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-8349-8415-9 \|l UBY01 \|p ZDB-2-SBE \|x Verlag \|3 Volltext
966	e		\|u https://doi.org/10.1007/978-3-8349-8415-9 \|l UPA01 \|p ZDB-2-SBE \|x Verlag \|3 Volltext

Datensatz im Suchindex

_version_	1804140884410761216
adam_text	TABLE OF CONTENTS 1 INTRODUCTION 1 1.1 RELEVANCE OF RESEARCH ON THE LINK BETWEEN MARKETING, SALES AND FINANCE 3 1.2 RESEARCH OBJECTIVES AND STRUCTURE OF THE THESIS 10 2 CONCEPTUAL FOUNDATIONS 14 2.1 LITERATURE REVIEW 14 2.1.1 STUDIES ON THE ORGANIZATIONAL INTERFACE BETWEEN MARKETING AND FINANCE 14 2.1.2 STUDIES ON THE ORGANIZATIONAL INTERFACE BETWEEN MARKETING AND SALES 22 2.1.3 STUDIES THAT TAP MARKETING S ORGANIZATIONAL INTERFACE WITH FINANCE OR SALES AS A SIDE ISSUE 27 2.1.4 SUMMARY 33 2.2 GENERAL OUTLINE OF THEORIES RELATED TO THE MARKETING-SALES-FINANCE TRIANGLE 35 2.2.1 SOCIAL IDENTITY THEORY 35 2.2.2 BOUNDARY THEORY 37 2.2.3 RESOURCE BASED VIEW 37 2.2.4 RESOURCE DEPENDENCY THEORY 39 2.2.5 AGENCY THEORY 40 2.2.6 SUMMARY 41 3 METHODOLOGY 43 3.1 GENERAL RESEARCH APPROACH 43 3.2 SAMPLE PROCEDURE, SAMPLE CHARACTERISTICS, AND INTERVIEW GUIDELINE 44 3.3 QUALITATIVE DATA ANALYSIS PROCESS 49 4 AN ORGANIZATIONAL DESIGN PERSPECTIVE ON THE MSF-TRIANGLE * 53 4.1 IDENTIFICATION OF ORGANIZATIONAL ACTORS 53 4.2 IDENTIFICATION OF STRUCTURAL MARKETING-SALES-FINANCE CONFIGURATIONS 62 5 INTERACTION FIELDS AND DECISION AREAS IN THE MSF-TRIANGLE 71 5.1 PLANS & BUDGETS 71 5.2 REPORTS & ANALYSES 76 5.3 COST OPTIMIZATION 84 5.4 CALCULATIONS & INVESTMENT MANAGEMENT 89 5. BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/995192529 DIGITALISIERT DURCH XN 5.8 PRICING 111 6 SPECIFIC CONTRIBUTIONS AND ROLES IN THE MSF-TRIANGLE 127 6.1 SPECIFIC CONTRIBUTIONS OF MARKETING, SALES, AND FINANCE TO EACH INTERACTION FIELD 128 6.1.1 PLANS & BUDGETS 128 6.1.2 REPORTS & ANALYSES 129 6.1.3 COST OPTIMIZATION 129 6.1.4 CALCULATIONS & INVESTMENT MANAGEMENT 130 FINANCIAL ACCOUNTING 131 DEBTOR MANAGEMENT 131 6.1.7 COMPLIANCE & RISK MANAGEMENT 132 6.1.8 PRICING 132 6.2 THE ROLE OF MARKETING, SALES, AND FINANCE IN THE MSF-TRIANGLE 133 7 KEY MANAGERIAL CHALLENGES IN THE MSF-TRIANGLE 139 7.1 REACH HIGH LEVELS OF MUTUAL UNDERSTANDING 139 7.2 IMPLEMENT AN INTELLIGENT INCENTIVE SYSTEM 153 7.3 MANAGE MARKETING PERFORMANCE 160 7.4 BALANCE POWER AMONG MSF-ACTORS 168 7.5 ACHIEVE PRICING EXCELLENCE 171 8 FUNDAMENTAL DEVELOPMENTS IN THE MSF-TRIANGLE 175 8.1 INCREASED FINANCE ORIENTATION OF SALES 175 8.2 INCREASED FINANCE ORIENTATION OF MARKETING 179 8.3 INCREASED BUSINESS ORIENTATION OF FINANCE 181 8.4 THEORETICAL DISCUSSION 183 9 CONCLUSION _ 189 9.1 SUMMARY AND IMPLICATIONS FOR RESEARCH 189 9.2 IMPLICATIONS FOR BUSINESS PRACTICE 201 REFERENCES 205
any_adam_object	1
author	Weissbrich, Dirk
author_facet	Weissbrich, Dirk
author_role	aut
author_sort	Weissbrich, Dirk
author_variant	d w dw
building	Verbundindex
bvnumber	BV035904053
classification_rvk	QP 600
collection	ZDB-2-SBE ebook
ctrlnum	(OCoLC)555722039 (DE-599)BVBBV035904053
dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
doi_str_mv	10.1007/978-3-8349-8415-9
edition	1. ed.
format	Thesis Electronic eBook
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04103nmm a2200841 c 4500</leader><controlfield tag="001">BV035904053</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20231005 </controlfield><controlfield tag="006">a m\|\|\| 00\|\|\| </controlfield><controlfield tag="007">cr\|uuu---uuuuu</controlfield><controlfield tag="008">091218s2009 gw \|\|\|\| o\|\|u\| \|\|\|\|\|\|eng d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">09,N30,0792</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">09,A49,0602</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783834919212</subfield><subfield code="c">kart. : EUR 49.90</subfield><subfield code="9">978-3-8349-1921-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783834984159</subfield><subfield code="c">Online</subfield><subfield code="9">978-3-8349-8415-9</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-3-8349-8415-9</subfield><subfield code="2">doi</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783834919212</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)555722039</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV035904053</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-HE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-473</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-1102</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-92</subfield></datafield><datafield tag="082" ind1="1" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">22//ger</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Weissbrich, Dirk</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The marketing-sales-finance triangle</subfield><subfield code="b">an empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors</subfield><subfield code="c">Dirk Weissbrich. With a foreword by Harley Krohmer</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">The marketing sales finance triangle</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Wiesbaden</subfield><subfield code="b">Gabler</subfield><subfield code="c">2009</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XV, 215 S.)</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Gabler research</subfield></datafield><datafield tag="502" ind1=" " ind2=" "><subfield code="a">Zugl.: Bern, Univ., Diss., 2008</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Economics/Management Science</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Economics</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verkauf</subfield><subfield code="0">(DE-588)4117346-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Finanzmanagement</subfield><subfield code="0">(DE-588)4139075-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Schnittstellenmanagement</subfield><subfield code="0">(DE-588)4211564-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4113937-9</subfield><subfield code="a">Hochschulschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Verkauf</subfield><subfield code="0">(DE-588)4117346-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Finanzmanagement</subfield><subfield code="0">(DE-588)4139075-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Schnittstellenmanagement</subfield><subfield code="0">(DE-588)4211564-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-3-8349-8415-9</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">DNB Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018761449&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-SBE</subfield><subfield code="a">ebook</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-018761449</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-8415-9</subfield><subfield code="l">BTU01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-8415-9</subfield><subfield code="l">FAN01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-8415-9</subfield><subfield code="l">FHA01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-8415-9</subfield><subfield code="l">FHM01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-8415-9</subfield><subfield code="l">FHN01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-8415-9</subfield><subfield code="l">FHR01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-8415-9</subfield><subfield code="l">FKE01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-8415-9</subfield><subfield code="l">FNU01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-8415-9</subfield><subfield code="l">HWR01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-8415-9</subfield><subfield code="l">UBG01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-8415-9</subfield><subfield code="l">UBR01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-8415-9</subfield><subfield code="l">UBT01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-8415-9</subfield><subfield code="l">UBY01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-8349-8415-9</subfield><subfield code="l">UPA01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection>
genre	(DE-588)4113937-9 Hochschulschrift gnd-content Electronic books
genre_facet	Hochschulschrift Electronic books
id	DE-604.BV035904053
illustrated	Not Illustrated
indexdate	2024-07-09T22:07:04Z
institution	BVB
isbn	9783834919212 9783834984159
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-018761449
oclc_num	555722039
open_access_boolean
owner	DE-473 DE-BY-UBG DE-739 DE-1102 DE-898 DE-BY-UBR DE-355 DE-BY-UBR DE-M347 DE-703 DE-1049 DE-634 DE-Aug4 DE-2070s DE-859 DE-188 DE-706 DE-92
owner_facet	DE-473 DE-BY-UBG DE-739 DE-1102 DE-898 DE-BY-UBR DE-355 DE-BY-UBR DE-M347 DE-703 DE-1049 DE-634 DE-Aug4 DE-2070s DE-859 DE-188 DE-706 DE-92
physical	1 Online-Ressource (XV, 215 S.) graph. Darst.
psigel	ZDB-2-SBE ebook
publishDate	2009
publishDateSearch	2009
publishDateSort	2009
publisher	Gabler
record_format	marc
series2	Gabler research
spelling	Weissbrich, Dirk Verfasser aut The marketing-sales-finance triangle an empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors Dirk Weissbrich. With a foreword by Harley Krohmer The marketing sales finance triangle 1. ed. Wiesbaden Gabler 2009 1 Online-Ressource (XV, 215 S.) graph. Darst. txt rdacontent c rdamedia cr rdacarrier Gabler research Zugl.: Bern, Univ., Diss., 2008 Economics/Management Science Management Wirtschaft Economics Marketing Verkauf (DE-588)4117346-6 gnd rswk-swf Finanzmanagement (DE-588)4139075-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Schnittstellenmanagement (DE-588)4211564-4 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Electronic books Marketing (DE-588)4037589-4 s Verkauf (DE-588)4117346-6 s Finanzmanagement (DE-588)4139075-1 s Schnittstellenmanagement (DE-588)4211564-4 s 1\p DE-604 https://doi.org/10.1007/978-3-8349-8415-9 Verlag Volltext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018761449&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Weissbrich, Dirk The marketing-sales-finance triangle an empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors Economics/Management Science Management Wirtschaft Economics Marketing Verkauf (DE-588)4117346-6 gnd Finanzmanagement (DE-588)4139075-1 gnd Marketing (DE-588)4037589-4 gnd Schnittstellenmanagement (DE-588)4211564-4 gnd
subject_GND	(DE-588)4117346-6 (DE-588)4139075-1 (DE-588)4037589-4 (DE-588)4211564-4 (DE-588)4113937-9
title	The marketing-sales-finance triangle an empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors
title_alt	The marketing sales finance triangle
title_auth	The marketing-sales-finance triangle an empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors
title_exact_search	The marketing-sales-finance triangle an empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors
title_full	The marketing-sales-finance triangle an empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors Dirk Weissbrich. With a foreword by Harley Krohmer
title_fullStr	The marketing-sales-finance triangle an empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors Dirk Weissbrich. With a foreword by Harley Krohmer
title_full_unstemmed	The marketing-sales-finance triangle an empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors Dirk Weissbrich. With a foreword by Harley Krohmer
title_short	The marketing-sales-finance triangle
title_sort	the marketing sales finance triangle an empirical investigation of finance related interactions managerial challenges among marketing sales and finance actors
title_sub	an empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors
topic	Economics/Management Science Management Wirtschaft Economics Marketing Verkauf (DE-588)4117346-6 gnd Finanzmanagement (DE-588)4139075-1 gnd Marketing (DE-588)4037589-4 gnd Schnittstellenmanagement (DE-588)4211564-4 gnd
topic_facet	Economics/Management Science Management Wirtschaft Economics Marketing Verkauf Finanzmanagement Schnittstellenmanagement Hochschulschrift Electronic books
url	https://doi.org/10.1007/978-3-8349-8415-9 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018761449&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT weissbrichdirk themarketingsalesfinancetriangleanempiricalinvestigationoffinancerelatedinteractionsmanagerialchallengesamongmarketingsalesandfinanceactors AT weissbrichdirk themarketingsalesfinancetriangle

Verfügbarkeit

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Volltext öffnen

MARC

Datensatz im Suchindex

Es ist kein Print-Exemplar vorhanden.

Ähnliche Einträge