Multichannel management: a normative model towards optimality
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Frankfurt, M. ; Berlin ; Bern ; Bruxelles ; New York, NY ; Oxford ; Wien
Lang
2009
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| Schriftenreihe: | Forschungsergebnisse der Wirtschaftsuniversität Wien
Bd. 36 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 204 S. Ill., graph. Darst. 22 cm |
| ISBN: | 9783631594452 |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text |
CONTENTS 1 INTRODUCTION 19 2 LITERATURE REVIEW 23 2. 1 PRICE LEVELS 24
2.2 PRICE ELASTICITY 25 2.3 PRICE DISPERSION 26 2.4 SEARCH COSTS 27 2.5
TRANSACTIONS COSTS 27 2.6 PRICING STRATEGIES 28 2.7 TASK DEFINITIONS 31
2.7.1 PHYSICAL SURROUNDINGS 32 2.7.2 SOCIAL SURROUNDINGS 33 2.7.3
TEMPORAL ASPECTS 33 2.7.4 TASK DEFINITIONS 34 2.7.5 ANTECEDENT STATES 34
2.8 RESERVATION PRICES 35 3 RESEARCH SCOPE 37 3.1 DISCUSSION OF
CONDITIONS 38 3.2 DISCUSSION OF STRATEGIC DECISIONS 39 3.3 MARKET MODEL
40 4 CONCEPTUAL CONSUMER MODEL 43 4.1 DEMOGRAPHICS 44 4.2 PRODUCT 44 4.3
SHOPPING GOAL 46 4.4 LATENT DEMAND 47 4.5 FORMATION OF RESERVATION
PRICES 49 4.6 THE PRODUCT-SHOPPING GOAL LINK 50 5 BASIC MODEL 51 5.1
RESERVATION PRICES 52 5.2 INTRA-FIRM SWITCHING 55 5.3 INTER-FIRM
SWITCHING 58 BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/997250909
DIGITALISIERT DURCH 12 CROSS-COMPARISON 139 12 CONTENTS 5.4 ASSEMBLING
THE MODEL 59 5.5 EXPECTED VALUE 63 5.6 PRICE ELASTICITY 68 6 BASIC MODEL
- REFINED 73 6.1 INFLUENCE OF MARKETING 73 6.1.1 STRATEGIC SCOPE 75
6.1.2 PRODUCT POLICY 77 6.1.3 COMMUNICATION POLICY 81 6.1.4 DISTRIBUTION
POLICY 83 7 SIMULATION MODEL 85 7.1 THE FIRM SIDE 86 7.2 THE CONSUMER
SIDE 87 7.3 SCENARIOS 87 7.4 THE BETA DISTRIBUTION 88 7.5 ESTIMATING
BETA DISTRIBUTIONS WITH MAXIMUM LIKELIHOOD 89 8 METHODOLOGY 91 8.1
SURVEY ; 91 8.2 SAMPLE CONSTITUTION 92 9 RESULTS BOOKS 95 9.1 MARKETING
STRATEGIES 97 9.2 ELASTICITY 100 9.3 MEAN AND VARIANCE 102 9.4 CONSUMER
DRIFT DYNAMICS 103 9.5 PRICING 107 10 RESULTS CLOTHES 111 10.1 MARKETING
STRATEGIES 113 10.2 ELASTICITY 117 10.3 MEAN AND VARIANCE 118 10.4
CONSUMER DRIFT DYNAMICS 118 10.5 PRICING 122 11 RESULTS DIGITAL CAMERAS
125 11.1 MARKETING STRATEGIES 128 11.2 ELASTICITY 130 11.3 MEAN AND
VARIANCE 132 11.4 CONSUMER DRIFT DYNAMICS 132 11.5 PRICING 136 B.5
DEMOGRAPHIC 203 CONTENTS 13 13 CONCLUSION AND LIMITATIONS 143 13.1
CONCLUSION 143 13.2 LIMITATIONS 144 A DETAILED TABLES 159 A.I BOOKS 159
A.2 CLOTHES 171 A3 DIGITAL CAMERAS 183 B QUESTIONNAIRE 195 B.I INTERNET
USAGE 195 B.2 SHOPPING BEHAVIOUR 195 B.3 PERSONALITY TRAITS 197 B.4
PURCHASE BEHAVIOR 197 |
| any_adam_object | 1 |
| author | Gruber, Gottfried |
| author_GND | (DE-588)139642307 |
| author_facet | Gruber, Gottfried |
| author_role | aut |
| author_sort | Gruber, Gottfried |
| author_variant | g g gg |
| building | Verbundindex |
| bvnumber | BV035883241 |
| classification_rvk | QP 622 |
| ctrlnum | (OCoLC)467896702 (DE-599)DNB997250909 |
| dewey-full | 658.87 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.87 |
| dewey-search | 658.87 |
| dewey-sort | 3658.87 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| id | DE-604.BV035883241 |
| illustrated | Illustrated |
| indexdate | 2025-04-10T12:01:21Z |
| institution | BVB |
| isbn | 9783631594452 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018740759 |
| oclc_num | 467896702 |
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| physical | 204 S. Ill., graph. Darst. 22 cm |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Lang |
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| series | Forschungsergebnisse der Wirtschaftsuniversität Wien |
| series2 | Forschungsergebnisse der Wirtschaftsuniversität Wien |
| spelling | Gruber, Gottfried Verfasser (DE-588)139642307 aut Multichannel management a normative model towards optimality Gottfried Gruber. [Wirtschaftsuniversität Wien] Frankfurt, M. ; Berlin ; Bern ; Bruxelles ; New York, NY ; Oxford ; Wien Lang 2009 204 S. Ill., graph. Darst. 22 cm txt rdacontent n rdamedia nc rdacarrier Forschungsergebnisse der Wirtschaftsuniversität Wien Bd. 36 Zugl.: Wien, Wirtschaftsuniv., Diss. Preispolitik (DE-588)4047118-4 gnd rswk-swf Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Mehrgleisiger Vertrieb (DE-588)4725388-5 s Preispolitik (DE-588)4047118-4 s DE-604 Marketingstrategie (DE-588)4120697-6 s DE-188 Forschungsergebnisse der Wirtschaftsuniversität Wien Bd. 36 (DE-604)BV019734490 36 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018740759&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Gruber, Gottfried Multichannel management a normative model towards optimality Forschungsergebnisse der Wirtschaftsuniversität Wien Preispolitik (DE-588)4047118-4 gnd Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4047118-4 (DE-588)4725388-5 (DE-588)4120697-6 (DE-588)4113937-9 |
| title | Multichannel management a normative model towards optimality |
| title_auth | Multichannel management a normative model towards optimality |
| title_exact_search | Multichannel management a normative model towards optimality |
| title_full | Multichannel management a normative model towards optimality Gottfried Gruber. [Wirtschaftsuniversität Wien] |
| title_fullStr | Multichannel management a normative model towards optimality Gottfried Gruber. [Wirtschaftsuniversität Wien] |
| title_full_unstemmed | Multichannel management a normative model towards optimality Gottfried Gruber. [Wirtschaftsuniversität Wien] |
| title_short | Multichannel management |
| title_sort | multichannel management a normative model towards optimality |
| title_sub | a normative model towards optimality |
| topic | Preispolitik (DE-588)4047118-4 gnd Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Preispolitik Mehrgleisiger Vertrieb Marketingstrategie Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018740759&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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