Internet marketing: building advantage in the networked economy
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a].
McGraw-Hill
2008
|
| Ausgabe: | 2. ed., internat. ed., [Nachdr.] |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXXI, 743 S. Ill. |
| ISBN: | 0072538422 |
Internformat
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-018736971 | ||
Datensatz im Suchindex
| _version_ | 1804140857986646016 |
|---|---|
| adam_text | 1 INTRODUCTION TO INTERNET MARKETING 1 I FRAMING THE MARKET OPPORTUNITY
29 2 FRAMING THE MARKET OPPORTUNITY 31 II MARKETING STRATEGY 83 3
MARKETING STRATEGY IN INTERNET MARKETING 85 III DESIGNING THE CUSTOMER
127 4 CUSTOMER EXPERIENCE 129 IV CRAFTING THE CUSTOMER INTERFACE 157 5
CUSTOMER INTERFACE 159 V DESIGNING THE MARKETING PROGRAM 197 6 CUSTOMER
RELATIONSHIPS 199 7 PRODUCT 237 8 PRICING 275 9 COMMUNICATION 339 10
COMMUNITY 391 11 DISTRIBUTION 443 12 BRANDING 489 13 DESIGNING THE
MARKETSPACE MATRIX 539 14 DESIGNING THE MARKETING PROGRAM FOR THE LORD
OF THE RINGS 569 VI LEVERAGING CUSTOMER INFORMATION THROUGH TECHNOLOGY
625 15 CUSTOMER INFORMATION SYSTEMS 627 VII EVALUATING THE MARKETING
PROGRAM 681 16 METRICS 683
|
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| building | Verbundindex |
| bvnumber | BV035879362 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
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| callnumber-search | HF5415.1265.I565 2004 |
| callnumber-sort | HF 45415.1265 I565 42004 |
| callnumber-subject | HF - Commerce |
| classification_rvk | MS 5450 QP 650 |
| ctrlnum | (OCoLC)635268095 (DE-599)BVBBV035879362 |
| dewey-full | 658.8/421 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 21 |
| dewey-search | 658.8/4 21 |
| dewey-sort | 3658.8 14 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Soziologie Wirtschaftswissenschaften |
| edition | 2. ed., internat. ed., [Nachdr.] |
| format | Book |
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| id | DE-604.BV035879362 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:06:39Z |
| institution | BVB |
| isbn | 0072538422 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018736971 |
| oclc_num | 635268095 |
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| physical | XXXI, 743 S. Ill. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Internet marketing building advantage in the networked economy Rafi A. Mohammed ... 2. ed., internat. ed., [Nachdr.] Boston [u.a]. McGraw-Hill 2008 XXXI, 743 S. Ill. txt rdacontent n rdamedia nc rdacarrier Internet marketing Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s DE-604 Mohammed, Rafi Sonstige oth SWBplus Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018736971&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Internet marketing building advantage in the networked economy Internet marketing Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7706419-7 |
| title | Internet marketing building advantage in the networked economy |
| title_auth | Internet marketing building advantage in the networked economy |
| title_exact_search | Internet marketing building advantage in the networked economy |
| title_full | Internet marketing building advantage in the networked economy Rafi A. Mohammed ... |
| title_fullStr | Internet marketing building advantage in the networked economy Rafi A. Mohammed ... |
| title_full_unstemmed | Internet marketing building advantage in the networked economy Rafi A. Mohammed ... |
| title_short | Internet marketing |
| title_sort | internet marketing building advantage in the networked economy |
| title_sub | building advantage in the networked economy |
| topic | Internet marketing Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Internet marketing Online-Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018736971&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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