American business since 1920: how it worked
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Wheeling, Ill.
Harlan Davidson
2009
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | The American history series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XII, 317, [24] S. Ill. |
| ISBN: | 0882952668 9780882952666 |
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Datensatz im Suchindex
| _version_ | 1804140843665195008 |
|---|---|
| adam_text | THOMAS K. MCCRAW HARVARD UNIVERSITY AMERICAN BUSINESS SINCE 1920: HOW IT
WORKED SECOND EDITION HARLAN DAVIDSON, INC. WHEELING, ILLINOIS
60090-6000 CONTENTS FOREWORD / VII INTRODUCTION /1 THEMES 1 1 THE STORY
TOLD HERE I 3 PAST AND PRESENT 1 4 AMERICAN BUSINESS AND THE WORLD I 6 A
MATTER OF SIZE 1 7 THE KEY INTERNAL PROBLEM 1 9 THE AMERICAN BUSINESS
ACHIEVEMENT 1 10 CHAPTER ONE: DECENTRALIZATION IN THE 1920S: GM DEFEATS
FORD /13 CARS AND TRUCKS 1 13 HENRY FORD (1863-1947) 1 15 ALFRED P.
SLOAN, JR. (1875-1966) 1 19 GENERAL MOTORS VERSUS THE FORD MOTOR COMPANY
1 22 THE LESSONS OF THE CAR WARS 1 25 CHAPTER TWO: BRAND MANAGEMENT IN
THE 1930S: DECENTRALIZATION AT PROCTER & GAMBLE / 32 THE GREAT
DEPRESSION 1 32 THE TYPES OF FIRMS THAT PROSPERED 1 33 PROCTER & GAMBLE
1 35 THE CHARACTER OF THE FIRM 1 38 X CONTENTS BUILDING THE MARKET 1 41
SOAP OPERAS 1 42 NEIL MCELROY S EPIPHANY ABOUT BRANDS I 44 DOC SMELSER
AND THE MARKET RESEARCH DEPARTMENT 1 46 THE PHENOMENON OF BRANDS 1 49
PEOPLE AS BRANDS 152 UPDATING P&G S CORPORATE CULTURE 1 53 CHAPTER
THREE: THE NEW DEAL AND WORLD WAR II, 1933- 1945: DECENTRALIZING
REGULATION AND WAR MOBILIZATION / 57 ROOSEVELT, THE NEW DEAL, AND
REGULATION I 57 THE WORLD CONFLICT, 1939-19451 62 THE U.S. PRODUCTION
MIRACLE 1 64 THE STRUGGLE TO MANAGE MOBILIZATION 1 65 DECENTRALIZATION
THROUGH THE CONTROLLED MATERIALS PLAN 1 67 PAYING FOR THE WAR 1 73
EMPLOYMENT AND THE GROWTH OF THE WORKFORCE 11A DECENTRALIZED RATIONING
AND CONSCRIPTION 1 75 BIG AND SMALL BUSINESS 1 78 AVIATION 1 78 BOEING
AIRPLANE / 81 UPS AND DOWNS I 84 POSTSCRIPT: THE SCOURGE OF SCANDAL I 85
CHAPTER FOUR: SCIENCE AND R&D: COLOR TV, CHEMICALS, AND PHARMACEUTICALS
STRENGTHEN POSTWAR PROSPERITY / 88 ECONOMIC BACKGROUND I 88 SOCIAL
TRENDS 1 90 R&D AND THE COLD WAR 1 92 TELEVISION AND DAVID SARNOFF 1 93
SARNOFF S TALENTS 1 94 THE BIRTH OF BROADCASTING 1 96 RCA S CONTINUOUS
RISE 1 98 TELEVISION FLOURISHES /101 COLOR TV 1 102 PROGRESS AND
MISSTEPS / 105 DISASTERS / 107 RCA S MANAGEMENT REPORT CARD 1 110 THE
PERILS OF HIGH-TECH MARKETS / 112 CONTENTS XI R&D DONE RIGHT: THE
CHEMICAL INDUSTRY 1 115 POLYMERS AND SCIENCE / 116 THE COMPANIES / 117
PHARMACEUTICALS / 120 CHAPTER FIVE: FRANCHISING AND MCDONALD S / 126
ECONOMIC AND SOCIAL TRENDS AFTER 1973 1126 FRANCHISING: AN OVERVIEW 1129
THE CHAMPION FRANCHISOR / 130 EARLY HIS TBRY: THE MCDONALD BROTHERS /
131 RAY KROC (1902-1984) 1 132 KROC THE CRUSADER / 133 RECRUITING
FRANCHISEES / 135 JUNE AND LOU MARTINO / 136 THE FINANCIAL WIZARD 1 137
THE BIG LEAGUES / 140 OPERATIONAL TRAINING / 141 DECENTRALIZED DECISION
MAKING / 143 THE IMPORTANCE OF GOOD FRANCHISEES I 144 MARKETING: INTO
THE MOUTHS OF BABES/ 146 THE U.S. WORKFORCE 1 147 THE NEGATIVE SIDE 1
148 INTERNATIONALIZATION / 153 PAST AND FUTURE/ 154 PROLOGUE TO PART: II
/157 CHAPTER SIX: THE EMPOWERMENT OF WOMEN AND MINORITIES / 161 OVERVIEW
I 161 WOMEN IN BUSINESS / 162 ENTREPRENEUR SHIP 1 164 HIGHLY COMPENSATED
WOMEN 1 166 AFRICAN AMERICANS / 169 ENTREPRENEURS 1 172 HIGHLY
COMPENSATED AFRICAN AMERICANS 1 174 HISPANICS 1 176 AGGREGATES / 178
HIGHLY COMPENSATED HISPANICS / 180 XII CONTENTS CHAPTER SEVEN: THE
FINANCIAL SYSTEM / 184 THE BACKGROUND / 184 THE FUNCTIONS OF FINANCE /
185 A DELUGE OF DATA 1 186 WALL STREET AND THE STOCK MARKET 1 189 THE
RISING IMPORTANCE OF FINANCE 1 194 THE SOCIAL FALLOUT I 201 A PROBLEM OF
BUSINESS, OR OF GOVERNMENT? 1 205 WIDENING GAPS IN WEALTH AND INCOME 1
208 CHAPTER EIGHT: INFORMATION TECHNOLOGY /212 IT AS IT 1212 COMPUTERS
I 213 THE CHANGING ROLE OF GOVERNMENT 1211 HOW THE VALLEY DEVELOPED /
218 ORGANIZATIONAL INNOVATION 1221 THE INTERNET 1 223 COMPANIES AND
PERSONALITIES 1 227 EPILOGUE / 245 CENTRALIZATION AND DECENTRALIZATION 1
246 OTHER THEMES SINCE 19201 248 BIBLIOGRAPHICAL ESSAY / 256
ACKNOWLEDGEMENTS / 294 INDEX / 295 PHOTOS FOLLOW PAGES 55 AND 156 AND
243
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| author | McCraw, Thomas K. 1940- |
| author_GND | (DE-588)129734799 |
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| building | Verbundindex |
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| callnumber-first | H - Social Science |
| callnumber-label | HC106 |
| callnumber-raw | HC106.82 |
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| callnumber-subject | HC - Economic History and Conditions |
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| dewey-full | 338.097309/04 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
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| dewey-search | 338.097309/04 |
| dewey-sort | 3338.097309 14 |
| dewey-tens | 330 - Economics |
| discipline | Geschichte Wirtschaftswissenschaften |
| edition | 2. ed. |
| era | Geschichte 1900-2000 Geschichte gnd Geschichte 1920-2009 gnd |
| era_facet | Geschichte 1900-2000 Geschichte Geschichte 1920-2009 |
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| id | DE-604.BV035863234 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:06:25Z |
| institution | BVB |
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| language | English |
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| physical | XII, 317, [24] S. Ill. |
| publishDate | 2009 |
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| publisher | Harlan Davidson |
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| spelling | McCraw, Thomas K. 1940- Verfasser (DE-588)129734799 aut American business since 1920 how it worked Thomas K. McCraw 2. ed. Wheeling, Ill. Harlan Davidson 2009 XII, 317, [24] S. Ill. txt rdacontent n rdamedia nc rdacarrier The American history series Includes bibliographical references and index Geschichte 1900-2000 Geschichte gnd rswk-swf Geschichte 1920-2009 gnd rswk-swf Industries / United States / History / 20th century Corporations / United States / History / 20th century Labor / United States / History / 20th century Geschichte Industrie Wirtschaft Corporations United States History 20th century Industries United States History 20th century Labor United States History 20th century Dienstleistungssektor (DE-588)4012183-5 gnd rswk-swf Wirtschaft (DE-588)4066399-1 gnd rswk-swf Produzierendes Gewerbe (DE-588)4235141-8 gnd rswk-swf United States / Economic conditions USA United States Commerce History 20th century United States Economic conditions USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Produzierendes Gewerbe (DE-588)4235141-8 s Geschichte 1920-2009 z DE-604 Dienstleistungssektor (DE-588)4012183-5 s Wirtschaft (DE-588)4066399-1 s Geschichte z 1\p DE-604 DE-601 pdf/application http://www.gbv.de/dms/zbw/583189261.pdf kostenfrei Inhaltsverzeichnis GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018721041&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McCraw, Thomas K. 1940- American business since 1920 how it worked Industries / United States / History / 20th century Corporations / United States / History / 20th century Labor / United States / History / 20th century Geschichte Industrie Wirtschaft Corporations United States History 20th century Industries United States History 20th century Labor United States History 20th century Dienstleistungssektor (DE-588)4012183-5 gnd Wirtschaft (DE-588)4066399-1 gnd Produzierendes Gewerbe (DE-588)4235141-8 gnd |
| subject_GND | (DE-588)4012183-5 (DE-588)4066399-1 (DE-588)4235141-8 (DE-588)4078704-7 |
| title | American business since 1920 how it worked |
| title_auth | American business since 1920 how it worked |
| title_exact_search | American business since 1920 how it worked |
| title_full | American business since 1920 how it worked Thomas K. McCraw |
| title_fullStr | American business since 1920 how it worked Thomas K. McCraw |
| title_full_unstemmed | American business since 1920 how it worked Thomas K. McCraw |
| title_short | American business since 1920 |
| title_sort | american business since 1920 how it worked |
| title_sub | how it worked |
| topic | Industries / United States / History / 20th century Corporations / United States / History / 20th century Labor / United States / History / 20th century Geschichte Industrie Wirtschaft Corporations United States History 20th century Industries United States History 20th century Labor United States History 20th century Dienstleistungssektor (DE-588)4012183-5 gnd Wirtschaft (DE-588)4066399-1 gnd Produzierendes Gewerbe (DE-588)4235141-8 gnd |
| topic_facet | Industries / United States / History / 20th century Corporations / United States / History / 20th century Labor / United States / History / 20th century Geschichte Industrie Wirtschaft Corporations United States History 20th century Industries United States History 20th century Labor United States History 20th century Dienstleistungssektor Produzierendes Gewerbe United States / Economic conditions USA United States Commerce History 20th century United States Economic conditions |
| url | http://www.gbv.de/dms/zbw/583189261.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018721041&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT mccrawthomask americanbusinesssince1920howitworked |
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