Modeling for insight: a master class for business analysts
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Hoboken, NJ
Wiley
2008
|
Schlagworte: | |
Online-Zugang: | Publisher description Table of contents only Inhaltsverzeichnis |
Beschreibung: | Includes bibliographical references and index |
Beschreibung: | XXVII, 465 S. Ill., graph. Darst. |
ISBN: | 9780470175552 |
Internformat
MARC
LEADER | 00000nam a2200000zc 4500 | ||
---|---|---|---|
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035 | |a (OCoLC)213495121 | ||
035 | |a (DE-599)BVBBV035858905 | ||
040 | |a DE-604 |b ger |e aacr | ||
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100 | 1 | |a Powell, Stephen G. |e Verfasser |4 aut | |
245 | 1 | 0 | |a Modeling for insight |b a master class for business analysts |c Stephen G. Powell ; Robert J. Batt |
264 | 1 | |a Hoboken, NJ |b Wiley |c 2008 | |
300 | |a XXVII, 465 S. |b Ill., graph. Darst. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
500 | |a Includes bibliographical references and index | ||
650 | 4 | |a Wirtschaft | |
650 | 4 | |a Decision making | |
650 | 4 | |a Business planning | |
650 | 4 | |a Business |x Computer simulation | |
650 | 4 | |a Electronic spreadsheets | |
650 | 0 | 7 | |a Unternehmensplanung |0 (DE-588)4078609-2 |2 gnd |9 rswk-swf |
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650 | 0 | 7 | |a Tabellenkalkulation |0 (DE-588)4117161-5 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Computersimulation |0 (DE-588)4148259-1 |2 gnd |9 rswk-swf |
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856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy0827/2008009579-t.html |3 Table of contents only | |
856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018716807&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
999 | |a oai:aleph.bib-bvb.de:BVB01-018716807 |
Datensatz im Suchindex
_version_ | 1804140836910268416 |
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adam_text | CONTENTS
PREFACE xiii
USING THIS BOOK xjx
ACKNOWLEDGMENTS xxiii
ACKNOWLEDGMENTS FOR CASES xxv
ABOUT THE AUTHORS xxvii
PART I 1
1. Introduction 3
1.0 Models and Modeling 3
1.1 Well-Structured versus Ill-Structured Problems 4
1.2 Modeling versus Problem Solving 5
1.3 Modeling for Insight 6
1.4 Novice Modelers and Expert Modelers 7
1.5 Craft Skills in Modeling 8
1.6 A Structured Modeling Process 9
1.7 Modeling Tools 9
1.8 Summary 10
2. Foundations of Modeling for Insight 11
2.0 Introduction 11
2.1 The Modeling Process 11
2.1.1 Frame the Problem 12
2.1.2 Diagram the Problem 15
2.1.3 Build a Model 16
2.1.4 Generate Insights 16
2.2 Tools for Modeling 19
2.2.1 Influence Diagrams 19
2.2.2 Spreadsheet Engineering 22
2.2.3 Parameterization 23
2.2.4 Sensitivity Analysis 24
2.2.5 Strategy Analysis 25
viii CONTENTS
2.2.6 Iterative Modeling 25
2.3 Presentation Skills 26
2.3.1 Special Challenges for Quantitative Analysts 27
2.3.2 Principles for Effective Presentations 27
2.3.3 The Process of Creating an Effective
Presentation 30
2.3.4 Pitfalls in Presentations 33
2.4 Summary 34
3. Spreadsheet Engineering 36
3.0 Why Use Spreadsheets? 36
3.1 Spreadsheet Engineering 37
3.1.1 Design 37
3.1.2 Build 39
3.1.3 Test 40
3.1.4 Analyze 43
3.2 Summary 49
PART II 51
4. A First Example—The Red Cross Problem 53
4.0 Introduction 53
4.1 The Red Cross Problem 53
4.1.1 Frame the Problem 54
4.1.2 Diagram the Problem 56
4.1.3 Build the Model—Surplus 62
4.1.4 Generate Insights 66
4.2 Bringing Blood Quality into the Analysis 69
4.2.1 Influence Diagram for Quality 69
4.2.2 Build the Model—Blood Quality 73
4.2.3 Generate Insights 76
4.2.4 Wrap-up 78
4.3 Improving and Iterating 78
4.4 Summary 79
5. Retirement Planning Problem 80
5.0 Introduction 80
5.1 Retirement Planning (A) 80
5.1.1 Frame the Problem 80
5.1.2 Diagram the Problem 83
CONTENTS
5.1.3 Build the Model—Ml 85
5.1.4 Generate Insights—Ml 87
5.1.5 Improving and Iterating 89
5.1.6 Diagram the Problem—M2 90
5.1.7 Build the Model—M2 91
5.1.8 Generate Insights—M2 95
5.2 Retirement Planning (B) 99
5.2.1 Frame the Problem—M3 101
5.2.2 Diagram the Problem—M3 101
5.2.3 Build the Model—M3 101
5.2.4 Generate Insights—M3 105
5.3 Retirement Planning (C) 107
5.3.1 Diagram the Problem and Build the
Model—M4 109
5.3.2 Generate Insights—M4 110
5.4 Presentation of Results 112
5.5 Summary 122
6. Technology Option 122
6.0 Introduction 122
6.1 Technology Option (A) 122
6.1.1 Frame the Problem 122
6.1.2 Diagram the Problem 124
6.1.3 Build the Model—Ml 124
6.1.4 Generate Insights—Ml 127
6.2 Technology Option (B) 131
6.2.1 Frame the Problem—M2 131
6.2.2 Diagram the Problem—M2 132
6.2.3 Build the Model—M2 133
6.2.4 Generate Insights—M2 134
6.3 Additional Refinements 138
6.3.1 Frame the Problem—M3 139
6.3.2 Diagram the Problem—M3 139
6.3.3 Build the Model—M3 140
6.3.4 Generate Insights—M3 143
6.3.5 Diagram the Problem—M4 145
6.3.6 Build the Model—M4 145
6.3.7 Generate Insights—M4 145
6.4 Presentation of Results 147
6.5 Summary 152
x CONTENTS
PART III 155
7. MediDevice 7
7.0 Introduction 157
7.1 MediDevice Case (A) 157
7.1.1 Frame the Problem 159
7.1.2 Diagram the Problem—Ml 160
7.1.3 Build the Model—Ml 163
7.1.4 Generate Insights—Ml 168
7.2 Revising the Model 172
7.2.1 Frame the Problem—M2 172
7.2.2 Diagram the Problem—M2 174
7.2.3 Build the Model—M2 174
7.2.4 Generate Insights—M2 176
7.3 MediDevice Case (B) 178
7.3.1 Diagram the Problem—M3 179
7.3.2 Build the Model—M3 180
7.3.3 Generate Insights—M3 182
7.3.4 Build the Model and Generate
Insights—M4 182
7.4 Presentation of Results 184
7.5 Summary 190
8. Draft Commercials 194
8.0 Introduction 194
8.1 Draft Commercials Case 194
8.2 Frame the Problem 196
8.3 Diagram the Problem 198
8.4 Ml Model and Analysis 200
8.5 M2 Model and Analysis 205
8.6 M3 Model and Analysis 207
8.7 M4 Model and Analysis 216
8.8 Presentation of Results 222
8.9 Summary 232
9. New England College Skiway 233
9.0 Introduction 233
9.1 New England College Skiway Case 233
9.2 Frame the Problem 234
9.2.1 Problem Kernel 235
9.2.2 Boundaries and Assumptions 236
CONTENTS
9.3 Diagram the Problem 237
9.4 Ml Model and Analysis 239
9.5 Analyzing Mountain Capacity 246
9.6 M2 Model and Analysis 250
9.7 M3 Model and Analysis 256
9.7.1 Unlimited Demand 260
9.7.2 Limited Demand 265
9.8 Considering Uncertainty 273
9.9 Presentation of Results 274
9.10 Summary 283
10. National Leasing, Inc. 285
10.0 Introduction 285
10.1 National Leasing Case 286
10.2 Frame the Problem 289
10.3 Diagram the Problem 291
10.4 Ml Model and Analysis 293
10.5 M2 Model and Analysis 304
10.6 M3 Model and Analysis 313
10.7 M4 Model and Analysis 319
10.8 Presentation of Results 324
10.9 Summary 333
11. Pharma X and Pharma Y 334
11.0 Introduction 334
11.1 The Pharma X and Pharma Y Case 334
11.2 Frame the Problem 338
11.3 Diagram the Problem 339
11.4 Expected Value or Simulation? 340
11.5 Ml Model and Analysis 341
11.5.1 Probability Tree 342
11.5.2 Calculation of NPI 342
11.5.3 Sensitivity Analysis 345
11.5.4 Deal Analysis 348
11.6 M2 Model and Analysis 354
11.6.1 Probability Tree 354
11.6.2 Base Case 355
11.6.3 Deal Analysis 358
11.7 M3 Model and Analysis 366
11.8 Presentation of Results 372
11.9 Summary 380
xii CONTENTS
12. Invivo Diagnostics, Inc. 381
12.0 Introduction 381
12.1 Invivo Diagnostics Case 381
12.2 Frame and Diagram the Problem 384
12.2.1 The Outcome Measure 384
12.2.2 Setting Boundaries and Diagramming
the Model 386
12.3 Ml Model and Analysis 388
12.4 M2 Model and Analysis 394
12.4.1 Using the Data to Improve the Price Module 395
12.4.2 Changes to the Model 400
12.4.3 Insights from M2 403
12.5 M3 Model and Analysis 406
12.5.1 Using the Data to Improve the Market Share
Module 496
12.5.2 Changes to the Model 416
12.5.3 Insights from M3 422
12.6 M4 Model and Analysis 426
12.6.1 Modeling Uncertainty 426
12.6.2 Changes to the Model 427
12.6.3 Insights from M4 430
12.7 Presentation of Results 434
12.8 Summary 443
Appendix A: Guide to Solver® 445
Appendix B: Guide to Crystal Ball18 451
Appendix C: Guide to the Sensitivity Toolkit 456
INDEX 464
|
any_adam_object | 1 |
author | Powell, Stephen G. Batt, Robert J. |
author_GND | (DE-588)13679601X |
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discipline | Wirtschaftswissenschaften |
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id | DE-604.BV035858905 |
illustrated | Illustrated |
indexdate | 2024-07-09T22:06:19Z |
institution | BVB |
isbn | 9780470175552 |
language | English |
lccn | 2008009579 |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018716807 |
oclc_num | 213495121 |
open_access_boolean | |
owner | DE-384 DE-11 DE-M347 DE-706 |
owner_facet | DE-384 DE-11 DE-M347 DE-706 |
physical | XXVII, 465 S. Ill., graph. Darst. |
publishDate | 2008 |
publishDateSearch | 2008 |
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publisher | Wiley |
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spelling | Powell, Stephen G. Verfasser aut Modeling for insight a master class for business analysts Stephen G. Powell ; Robert J. Batt Hoboken, NJ Wiley 2008 XXVII, 465 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Wirtschaft Decision making Business planning Business Computer simulation Electronic spreadsheets Unternehmensplanung (DE-588)4078609-2 gnd rswk-swf Entscheidungsfindung (DE-588)4113446-1 gnd rswk-swf Tabellenkalkulation (DE-588)4117161-5 gnd rswk-swf Computersimulation (DE-588)4148259-1 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 s Entscheidungsfindung (DE-588)4113446-1 s Computersimulation (DE-588)4148259-1 s Tabellenkalkulation (DE-588)4117161-5 s DE-604 Batt, Robert J. Verfasser (DE-588)13679601X aut http://www.loc.gov/catdir/enhancements/fy0827/2008009579-d.html Publisher description http://www.loc.gov/catdir/enhancements/fy0827/2008009579-t.html Table of contents only HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018716807&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Powell, Stephen G. Batt, Robert J. Modeling for insight a master class for business analysts Wirtschaft Decision making Business planning Business Computer simulation Electronic spreadsheets Unternehmensplanung (DE-588)4078609-2 gnd Entscheidungsfindung (DE-588)4113446-1 gnd Tabellenkalkulation (DE-588)4117161-5 gnd Computersimulation (DE-588)4148259-1 gnd |
subject_GND | (DE-588)4078609-2 (DE-588)4113446-1 (DE-588)4117161-5 (DE-588)4148259-1 |
title | Modeling for insight a master class for business analysts |
title_auth | Modeling for insight a master class for business analysts |
title_exact_search | Modeling for insight a master class for business analysts |
title_full | Modeling for insight a master class for business analysts Stephen G. Powell ; Robert J. Batt |
title_fullStr | Modeling for insight a master class for business analysts Stephen G. Powell ; Robert J. Batt |
title_full_unstemmed | Modeling for insight a master class for business analysts Stephen G. Powell ; Robert J. Batt |
title_short | Modeling for insight |
title_sort | modeling for insight a master class for business analysts |
title_sub | a master class for business analysts |
topic | Wirtschaft Decision making Business planning Business Computer simulation Electronic spreadsheets Unternehmensplanung (DE-588)4078609-2 gnd Entscheidungsfindung (DE-588)4113446-1 gnd Tabellenkalkulation (DE-588)4117161-5 gnd Computersimulation (DE-588)4148259-1 gnd |
topic_facet | Wirtschaft Decision making Business planning Business Computer simulation Electronic spreadsheets Unternehmensplanung Entscheidungsfindung Tabellenkalkulation Computersimulation |
url | http://www.loc.gov/catdir/enhancements/fy0827/2008009579-d.html http://www.loc.gov/catdir/enhancements/fy0827/2008009579-t.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018716807&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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