The Relationship Marketer: Rethinking Strategic Relationship Marketing
Gespeichert in:
| Vorheriger Titel: | Hougaard, Søren Strategic relationship marketing |
|---|---|
| Hauptverfasser: | , |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Berlin ; Heidelberg
Springer
2009
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 1. Aufl. u.d.T.: Hougaard, Søren: Strategic relationship marketing Erscheint: Oktober 2009 |
| Beschreibung: | 230 S. graph. Darst. 235 mm x 155 mm |
| ISBN: | 9783642032424 |
Internformat
MARC
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| 245 | 1 | 0 | |a The Relationship Marketer |b Rethinking Strategic Relationship Marketing |c Soren Hougaard ; Mogens Bjerre |
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| 264 | 1 | |a Berlin ; Heidelberg |b Springer |c 2009 | |
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Datensatz im Suchindex
| _version_ | 1804140830008541184 |
|---|---|
| adam_text | CONTENTS PREFACE * 9 1. THE RELATIONSHIP ASPECT OF MARKETING * 15 2. A
SYSTEMATIC APPROACH TO THE BUYER-SELLER RELATIONSHIPS * 35 3. THE
ECONOMICS OF CUSTOMER RELATIONSHIPS * 47 4. CUSTOMER LOYALTY AND
BUSINESS ECONOMICS * 65 5. THE DRIVING FORCES OF CUSTOMER RELATIONSHIPS
* 85 6. SUPPLIER RELATIONSHIP LEVELS - CONSEQUENCES AND CONTENTS * 107
7. RELATIONSHIPS IN DIFFERENT ENVIRONMENTS * 131 8. THE INDIVIDUALISED
APPROACH TO RELATIONSHIPS * 155 9. THE SALES CENTRE * 171 10.
RELATIONSHIP MARKETING STRATEGY * 195 NOTES * 213 REFERENCES * 219 INDEX
* 231 BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/996515089
DIGITALISIERT DURCH
|
| any_adam_object | 1 |
| author | Hougaard, Søren 1950- Bjerre, Mogens 1959- |
| author_GND | (DE-588)171516354 (DE-588)1093217855 |
| author_facet | Hougaard, Søren 1950- Bjerre, Mogens 1959- |
| author_role | aut aut |
| author_sort | Hougaard, Søren 1950- |
| author_variant | s h sh m b mb |
| building | Verbundindex |
| bvnumber | BV035854588 |
| classification_rvk | QP 620 |
| ctrlnum | (OCoLC)635177933 (DE-599)DNB996515089 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV035854588 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:06:12Z |
| institution | BVB |
| isbn | 9783642032424 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018712560 |
| oclc_num | 635177933 |
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| owner_facet | DE-523 DE-1051 DE-188 |
| physical | 230 S. graph. Darst. 235 mm x 155 mm |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Springer |
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| spelling | Hougaard, Søren 1950- Verfasser (DE-588)171516354 aut The Relationship Marketer Rethinking Strategic Relationship Marketing Soren Hougaard ; Mogens Bjerre 2. ed. Berlin ; Heidelberg Springer 2009 230 S. graph. Darst. 235 mm x 155 mm txt rdacontent n rdamedia nc rdacarrier 1. Aufl. u.d.T.: Hougaard, Søren: Strategic relationship marketing Erscheint: Oktober 2009 Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s DE-604 Beziehungsmarketing (DE-588)4789127-0 s Strategisches Management (DE-588)4124261-0 s DE-188 Bjerre, Mogens 1959- Verfasser (DE-588)1093217855 aut 1. Auflage Hougaard, Søren Strategic relationship marketing (DE-604)BV026489101 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018712560&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hougaard, Søren 1950- Bjerre, Mogens 1959- The Relationship Marketer Rethinking Strategic Relationship Marketing Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Marketing (DE-588)4037589-4 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Unternehmen (DE-588)4061963-1 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4236865-0 (DE-588)4789127-0 (DE-588)4037589-4 (DE-588)4326109-7 (DE-588)4061963-1 (DE-588)4124261-0 |
| title | The Relationship Marketer Rethinking Strategic Relationship Marketing |
| title_auth | The Relationship Marketer Rethinking Strategic Relationship Marketing |
| title_exact_search | The Relationship Marketer Rethinking Strategic Relationship Marketing |
| title_full | The Relationship Marketer Rethinking Strategic Relationship Marketing Soren Hougaard ; Mogens Bjerre |
| title_fullStr | The Relationship Marketer Rethinking Strategic Relationship Marketing Soren Hougaard ; Mogens Bjerre |
| title_full_unstemmed | The Relationship Marketer Rethinking Strategic Relationship Marketing Soren Hougaard ; Mogens Bjerre |
| title_old | Hougaard, Søren Strategic relationship marketing |
| title_short | The Relationship Marketer |
| title_sort | the relationship marketer rethinking strategic relationship marketing |
| title_sub | Rethinking Strategic Relationship Marketing |
| topic | Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Marketing (DE-588)4037589-4 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Unternehmen (DE-588)4061963-1 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Kundenmanagement Beziehungsmarketing Marketing Beziehungsmanagement Unternehmen Strategisches Management |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018712560&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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