Trust agents: using the web to build influence, improve reputation, and earn trust
Shows how to tap the power of social software and networks to build one's business in a book that delivers actionable steps and case studies and combines high-level theory with practical step-by-step guidance
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ
John Wiley & Sons
2009
|
| Subjects: | |
| Summary: | Shows how to tap the power of social software and networks to build one's business in a book that delivers actionable steps and case studies and combines high-level theory with practical step-by-step guidance |
| Physical Description: | XVI, 271 S. Ill. |
Staff View
MARC
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| 650 | 4 | |a Social media / Economic aspects | |
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| 650 | 7 | |a Social networking - Economic aspects |2 sears | |
| 650 | 4 | |a Internet marketing | |
| 650 | 7 | |a Internet marketing. |2 sears | |
| 650 | 4 | |a Online social networks |x Economic aspects | |
| 650 | 4 | |a Social media |x Economic aspects | |
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Record in the Search Index
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| any_adam_object | |
| author | Brogan, Chris Smith, Julien 1971- |
| author_GND | (DE-588)140113282 |
| author_facet | Brogan, Chris Smith, Julien 1971- |
| author_role | aut aut |
| author_sort | Brogan, Chris |
| author_variant | c b cb j s js |
| building | Verbundindex |
| bvnumber | BV035854417 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1265 |
| callnumber-search | HF5415.1265 |
| callnumber-sort | HF 45415.1265 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)310400276 (DE-599)BVBBV035854417 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV035854417 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:06:12Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018712393 |
| oclc_num | 310400276 |
| open_access_boolean | |
| owner | DE-20 |
| owner_facet | DE-20 |
| physical | XVI, 271 S. Ill. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | John Wiley & Sons |
| record_format | marc |
| spelling | Brogan, Chris Verfasser aut Trust agents using the web to build influence, improve reputation, and earn trust Chris Brogan and Julien Smith Hoboken, NJ John Wiley & Sons 2009 XVI, 271 S. Ill. txt rdacontent n rdamedia nc rdacarrier Shows how to tap the power of social software and networks to build one's business in a book that delivers actionable steps and case studies and combines high-level theory with practical step-by-step guidance Internet marketing Online social networks / Economic aspects Social media / Economic aspects Internet marketing sears Social networking / Economic aspects sears Social networking - Economic aspects sears Internet marketing. sears Online social networks Economic aspects Social media Economic aspects Social networks Economic aspects. sears Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kundenbindung (DE-588)4384508-3 gnd rswk-swf World Wide Web 2.0 (DE-588)7548364-6 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Soziale Software (DE-588)7550143-0 gnd rswk-swf Vertrauen (DE-588)4063290-8 gnd rswk-swf Marketing (DE-588)4037589-4 s Kundenbindung (DE-588)4384508-3 s Soziale Software (DE-588)7550143-0 s World Wide Web 2.0 (DE-588)7548364-6 s DE-604 Online-Marketing (DE-588)7706419-7 s Kommunikationspolitik (DE-588)4232471-3 s Kundenmanagement (DE-588)4236865-0 s Vertrauen (DE-588)4063290-8 s 1\p DE-604 Smith, Julien 1971- Verfasser (DE-588)140113282 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Brogan, Chris Smith, Julien 1971- Trust agents using the web to build influence, improve reputation, and earn trust Internet marketing Online social networks / Economic aspects Social media / Economic aspects Internet marketing sears Social networking / Economic aspects sears Social networking - Economic aspects sears Internet marketing. sears Online social networks Economic aspects Social media Economic aspects Social networks Economic aspects. sears Kundenmanagement (DE-588)4236865-0 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Marketing (DE-588)4037589-4 gnd Kundenbindung (DE-588)4384508-3 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd Online-Marketing (DE-588)7706419-7 gnd Soziale Software (DE-588)7550143-0 gnd Vertrauen (DE-588)4063290-8 gnd |
| subject_GND | (DE-588)4236865-0 (DE-588)4232471-3 (DE-588)4037589-4 (DE-588)4384508-3 (DE-588)7548364-6 (DE-588)7706419-7 (DE-588)7550143-0 (DE-588)4063290-8 |
| title | Trust agents using the web to build influence, improve reputation, and earn trust |
| title_auth | Trust agents using the web to build influence, improve reputation, and earn trust |
| title_exact_search | Trust agents using the web to build influence, improve reputation, and earn trust |
| title_full | Trust agents using the web to build influence, improve reputation, and earn trust Chris Brogan and Julien Smith |
| title_fullStr | Trust agents using the web to build influence, improve reputation, and earn trust Chris Brogan and Julien Smith |
| title_full_unstemmed | Trust agents using the web to build influence, improve reputation, and earn trust Chris Brogan and Julien Smith |
| title_short | Trust agents |
| title_sort | trust agents using the web to build influence improve reputation and earn trust |
| title_sub | using the web to build influence, improve reputation, and earn trust |
| topic | Internet marketing Online social networks / Economic aspects Social media / Economic aspects Internet marketing sears Social networking / Economic aspects sears Social networking - Economic aspects sears Internet marketing. sears Online social networks Economic aspects Social media Economic aspects Social networks Economic aspects. sears Kundenmanagement (DE-588)4236865-0 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Marketing (DE-588)4037589-4 gnd Kundenbindung (DE-588)4384508-3 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd Online-Marketing (DE-588)7706419-7 gnd Soziale Software (DE-588)7550143-0 gnd Vertrauen (DE-588)4063290-8 gnd |
| topic_facet | Internet marketing Online social networks / Economic aspects Social media / Economic aspects Social networking / Economic aspects Social networking - Economic aspects Internet marketing. Online social networks Economic aspects Social media Economic aspects Social networks Economic aspects. Kundenmanagement Kommunikationspolitik Marketing Kundenbindung World Wide Web 2.0 Online-Marketing Soziale Software Vertrauen |
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