APA (7th ed.) Citation

Prahalad, C. K. (2005). The fortune at the bottom of the pyramid (1. printing.). Wharton School Publ.

Chicago Style (17th ed.) Citation

Prahalad, Coimbatore K. The Fortune at the Bottom of the Pyramid. 1. printing. Upper Saddle River, NJ: Wharton School Publ, 2005.

MLA (9th ed.) Citation

Prahalad, Coimbatore K. The Fortune at the Bottom of the Pyramid. 1. printing. Wharton School Publ, 2005.