The fortune at the bottom of the pyramid:

Presents the theory that there are commercial opportunities in the poor nations of the world for private companies, and that companies can utilize this knowledge to make profits and at the same time fight poverty.

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Prahalad, Coimbatore K. 1941-2010 (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Upper Saddle River, NJ Wharton School Publ. 2005
Ausgabe:1. printing
Schlagworte:
Zusammenfassung:Presents the theory that there are commercial opportunities in the poor nations of the world for private companies, and that companies can utilize this knowledge to make profits and at the same time fight poverty.
Beschreibung:XIX, 401 S. Ill., graph. Darst. 1 CD-ROM (12 cm, 12 video cases shot on location in Peru, Mexico, Venezuela, India and Brazil)
ISBN:0131467506

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