How to plan advertising:
Saved in:
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Cengage Learning
1997
|
| Edition: | 2. ed. |
| Subjects: | |
| Item Description: | Literaturangaben |
| Physical Description: | XVII, 201 S. Ill., graph. Darst. |
| ISBN: | 9780826457400 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| any_adam_object | |
| author2 | Cooper, Alan |
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| dewey-full | 659.1/11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/11 |
| dewey-search | 659.1/11 |
| dewey-sort | 3659.1 211 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T22:05:03Z |
| institution | BVB |
| isbn | 9780826457400 |
| language | English |
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| publishDate | 1997 |
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| publisher | Cengage Learning |
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| spelling | How to plan advertising ed. by Alan Cooper 2. ed. London Cengage Learning 1997 XVII, 201 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturangaben Plans médias Plans médias - Grande-Bretagne Publicité - Grande-Bretagne - Planification Publicité - Planification Reclame gtt Advertising Planning Advertising Great Britain Planning Werbung (DE-588)4065541-6 gnd rswk-swf Großbritannien (DE-588)4143413-4 Aufsatzsammlung gnd-content Werbung (DE-588)4065541-6 s DE-604 Cooper, Alan edt |
| spellingShingle | How to plan advertising Plans médias Plans médias - Grande-Bretagne Publicité - Grande-Bretagne - Planification Publicité - Planification Reclame gtt Advertising Planning Advertising Great Britain Planning Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4143413-4 |
| title | How to plan advertising |
| title_auth | How to plan advertising |
| title_exact_search | How to plan advertising |
| title_full | How to plan advertising ed. by Alan Cooper |
| title_fullStr | How to plan advertising ed. by Alan Cooper |
| title_full_unstemmed | How to plan advertising ed. by Alan Cooper |
| title_short | How to plan advertising |
| title_sort | how to plan advertising |
| topic | Plans médias Plans médias - Grande-Bretagne Publicité - Grande-Bretagne - Planification Publicité - Planification Reclame gtt Advertising Planning Advertising Great Britain Planning Werbung (DE-588)4065541-6 gnd |
| topic_facet | Plans médias Plans médias - Grande-Bretagne Publicité - Grande-Bretagne - Planification Publicité - Planification Reclame Advertising Planning Advertising Great Britain Planning Werbung Großbritannien Aufsatzsammlung |
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