How to plan advertising:
Gespeichert in:
Weitere Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
London
Cengage Learning
1997
|
Ausgabe: | 2. ed. |
Schlagworte: | |
Beschreibung: | Literaturangaben |
Beschreibung: | XVII, 201 S. Ill., graph. Darst. |
ISBN: | 9780826457400 |
Internformat
MARC
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041 | 0 | |a eng | |
049 | |a DE-1049 | ||
050 | 0 | |a HF5823 | |
082 | 0 | |a 659.1/11 |2 21 | |
245 | 1 | 0 | |a How to plan advertising |c ed. by Alan Cooper |
250 | |a 2. ed. | ||
264 | 1 | |a London |b Cengage Learning |c 1997 | |
300 | |a XVII, 201 S. |b Ill., graph. Darst. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
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650 | 7 | |a Reclame |2 gtt | |
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Datensatz im Suchindex
_version_ | 1804140757903212544 |
---|---|
any_adam_object | |
author2 | Cooper, Alan |
author2_role | edt |
author2_variant | a c ac |
author_facet | Cooper, Alan |
building | Verbundindex |
bvnumber | BV035808107 |
callnumber-first | H - Social Science |
callnumber-label | HF5823 |
callnumber-raw | HF5823 |
callnumber-search | HF5823 |
callnumber-sort | HF 45823 |
callnumber-subject | HF - Commerce |
ctrlnum | (OCoLC)37980076 (DE-599)BVBBV035808107 |
dewey-full | 659.1/11 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.1/11 |
dewey-search | 659.1/11 |
dewey-sort | 3659.1 211 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 2. ed. |
format | Book |
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genre_facet | Aufsatzsammlung |
geographic | Großbritannien |
geographic_facet | Großbritannien |
id | DE-604.BV035808107 |
illustrated | Illustrated |
indexdate | 2024-07-09T22:05:03Z |
institution | BVB |
isbn | 9780826457400 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018667080 |
oclc_num | 37980076 |
open_access_boolean | |
owner | DE-1049 |
owner_facet | DE-1049 |
physical | XVII, 201 S. Ill., graph. Darst. |
publishDate | 1997 |
publishDateSearch | 1997 |
publishDateSort | 1997 |
publisher | Cengage Learning |
record_format | marc |
spelling | How to plan advertising ed. by Alan Cooper 2. ed. London Cengage Learning 1997 XVII, 201 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturangaben Plans médias Plans médias - Grande-Bretagne Publicité - Grande-Bretagne - Planification Publicité - Planification Reclame gtt Advertising Planning Advertising Great Britain Planning Werbung (DE-588)4065541-6 gnd rswk-swf Großbritannien (DE-588)4143413-4 Aufsatzsammlung gnd-content Werbung (DE-588)4065541-6 s DE-604 Cooper, Alan edt |
spellingShingle | How to plan advertising Plans médias Plans médias - Grande-Bretagne Publicité - Grande-Bretagne - Planification Publicité - Planification Reclame gtt Advertising Planning Advertising Great Britain Planning Werbung (DE-588)4065541-6 gnd |
subject_GND | (DE-588)4065541-6 (DE-588)4143413-4 |
title | How to plan advertising |
title_auth | How to plan advertising |
title_exact_search | How to plan advertising |
title_full | How to plan advertising ed. by Alan Cooper |
title_fullStr | How to plan advertising ed. by Alan Cooper |
title_full_unstemmed | How to plan advertising ed. by Alan Cooper |
title_short | How to plan advertising |
title_sort | how to plan advertising |
topic | Plans médias Plans médias - Grande-Bretagne Publicité - Grande-Bretagne - Planification Publicité - Planification Reclame gtt Advertising Planning Advertising Great Britain Planning Werbung (DE-588)4065541-6 gnd |
topic_facet | Plans médias Plans médias - Grande-Bretagne Publicité - Grande-Bretagne - Planification Publicité - Planification Reclame Advertising Planning Advertising Great Britain Planning Werbung Großbritannien Aufsatzsammlung |
work_keys_str_mv | AT cooperalan howtoplanadvertising |