APA (7th ed.) Citation

Cooper, A. (1997). How to plan advertising (2. ed.). Cengage Learning.

Chicago Style (17th ed.) Citation

Cooper, Alan. How to Plan Advertising. 2. ed. London: Cengage Learning, 1997.

MLA (9th ed.) Citation

Cooper, Alan. How to Plan Advertising. 2. ed. Cengage Learning, 1997.