APA-Zitierstil (7. Ausg.)

Cooper, A. (1997). How to plan advertising (2. ed.). Cengage Learning.

Chicago-Zitierstil (17. Ausg.)

Cooper, Alan. How to Plan Advertising. 2. ed. London: Cengage Learning, 1997.

MLA-Zitierstil (9. Ausg.)

Cooper, Alan. How to Plan Advertising. 2. ed. Cengage Learning, 1997.