Marketing research essentials:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2010
|
| Ausgabe: | 7. ed |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Previous ed.: 2008 Includes bibliographical references and index. - CD-ROM includes: SPSS statistics student version 17.0 for Microsoft Windows XP or Vista |
| Beschreibung: | XXI, 507 S. Ill., graph. Darst. 1 CD-ROM (12 cm) |
| ISBN: | 9780470169704 9780470478332 |
Internformat
MARC
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| 020 | |a 9780470169704 |9 978-0-470-16970-4 | ||
| 020 | |a 9780470478332 |9 978-0-470-47833-2 | ||
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| 245 | 1 | 0 | |a Marketing research essentials |c Carl McDaniel ; Roger Gates |
| 246 | 1 | 3 | |a SPSS statistics student version 17.0 for Microsoft Windows XP or Vista |
| 250 | |a 7. ed | ||
| 264 | 1 | |a Hoboken, NJ |b Wiley |c 2010 | |
| 300 | |a XXI, 507 S. |b Ill., graph. Darst. |e 1 CD-ROM (12 cm) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Previous ed.: 2008 | ||
| 500 | |a Includes bibliographical references and index. - CD-ROM includes: SPSS statistics student version 17.0 for Microsoft Windows XP or Vista | ||
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Marketing research | |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
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| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Gates, Roger |e Verfasser |4 aut | |
| 856 | 4 | 2 | |m Digitalisierung UB Bayreuth |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018653449&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
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Datensatz im Suchindex
| _version_ | 1804140736759726080 |
|---|---|
| adam_text | CONTENTS IN BRIEF
Preface
xvii
1
The Role of Marketing
Research in Management
Decision Making
2
2 Problem Definition,
Exploratory Research,
and the
Research
Process
40
3
Secondary
Data and Databases 70
4 Qualitative Research 90
5
Traditional Survey
Research 122
6 Online Marketing Research 148
7
Primary Data Collection: Observation
184
8
Primary Data Collection: Experimentation and Test Markets
214
9
The Concept of Measurement and Attitude Scales
244
10
Questionnaire Design
286
11
Basic Sampling Issues
324
12
Sample Size Determination
352
13
Data Processing, Fundamental Data Analysis,
and the Statistical Testing of Differences
380
14
Bivariate Correlation and Regression
434
15
Communicating Research Results and Managing Marketing
Research
460
Endnotes 491
Index
499
|
| any_adam_object | 1 |
| author | McDaniel, Carl D. 1941- Gates, Roger |
| author_GND | (DE-588)128647450 |
| author_facet | McDaniel, Carl D. 1941- Gates, Roger |
| author_role | aut aut |
| author_sort | McDaniel, Carl D. 1941- |
| author_variant | c d m cd cdm r g rg |
| building | Verbundindex |
| bvnumber | BV035794185 |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)862750475 (DE-599)OBVAC06418651 |
| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 7. ed |
| format | Book |
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| genre_facet | Einführung |
| id | DE-604.BV035794185 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:04:43Z |
| institution | BVB |
| isbn | 9780470169704 9780470478332 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018653449 |
| oclc_num | 862750475 |
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| owner | DE-703 DE-1050 DE-1043 |
| owner_facet | DE-703 DE-1050 DE-1043 |
| physical | XXI, 507 S. Ill., graph. Darst. 1 CD-ROM (12 cm) |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Wiley |
| record_format | marc |
| spelling | McDaniel, Carl D. 1941- Verfasser (DE-588)128647450 aut Marketing research essentials Carl McDaniel ; Roger Gates SPSS statistics student version 17.0 for Microsoft Windows XP or Vista 7. ed Hoboken, NJ Wiley 2010 XXI, 507 S. Ill., graph. Darst. 1 CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier Previous ed.: 2008 Includes bibliographical references and index. - CD-ROM includes: SPSS statistics student version 17.0 for Microsoft Windows XP or Vista Marketing research Marktforschung (DE-588)4037630-8 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marktforschung (DE-588)4037630-8 s DE-604 Gates, Roger Verfasser aut Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018653449&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | McDaniel, Carl D. 1941- Gates, Roger Marketing research essentials Marketing research Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4151278-9 |
| title | Marketing research essentials |
| title_alt | SPSS statistics student version 17.0 for Microsoft Windows XP or Vista |
| title_auth | Marketing research essentials |
| title_exact_search | Marketing research essentials |
| title_full | Marketing research essentials Carl McDaniel ; Roger Gates |
| title_fullStr | Marketing research essentials Carl McDaniel ; Roger Gates |
| title_full_unstemmed | Marketing research essentials Carl McDaniel ; Roger Gates |
| title_short | Marketing research essentials |
| title_sort | marketing research essentials |
| topic | Marketing research Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing research Marktforschung Einführung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018653449&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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