Media studies: texts, production, and contexts
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow [u.a.]
Pearson Longman
2009
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVIII, 414 S. Ill. 27 cm |
| ISBN: | 9781405858472 1405858478 |
Internformat
MARC
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| 245 | 1 | 0 | |a Media studies |b texts, production, and contexts |c Paul Long ; Tim Wall |
| 264 | 1 | |a Harlow [u.a.] |b Pearson Longman |c 2009 | |
| 300 | |a XVIII, 414 S. |b Ill. |c 27 cm | ||
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| 338 | |b nc |2 rdacarrier | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-018652838 | ||
Datensatz im Suchindex
| _version_ | 1804140735760433152 |
|---|---|
| adam_text | Contents
List of contributors
xiii
Guided tour
xiv
Acknowledgements
xvi
Introduction: Getting started: doing media studies
J
What is media studies?
1
First steps
1
Defining media: what are the media of media studies?
2
The context of media and media studies
4
Validating the field: why study media?
5
Studying media: becoming a scholar and theorist
8
Producers as theorists
9
Using the tools of the trade
10
How to use this book
10
Organisation of the book
11
What then will this book enable you to do?
13
Getting started
-
just do it
13
Suggested reading sources
13
Media studies journals
13
Part one: Media texts and meanings
18
Chapter
1
How do media make meaning?
20
Thinking about media as texts
22
Making sense of textual meaning
22
Why analyse media texts?
23
Tools for analysing media texts
24
Analytical tools: rhetoric
24
Rhetoric, language and meaning
25
Identifying rhetorical media tools and techniques
27
Analysis and the individual perspective
36
Analytical tools: semiology
37
Foundations of
sem
iology
38
viii Contents
Identifying semiological tools and techniques
41
Uses and limits of semiology
47
Summary
49
Further reading
50
Chapter
2
Organising meaning in media texts:
genre and narrative
52
Studying genre
54
Problems of definition
54
Genre: dynamism and exhaustion
55
Where have we got to?
61
Narrative, narratology and genre study
61
Narrative as structure
62
Stability
-
disruption
-
enigma
-
resolution
64
Narration
-
point of view (POV), perspective and closure
67
What about other media forms?
68
Bringing genre and narrative together
71
Summary
72
Further reading
73
Chapter
3
Media representations
76
Conceptualising and defining representation
78
Representation in particular
-
individuals and groups
79
Typing: archetype and stereotype
81
Stereotypes: nature and function
82
Gender and representation
85
Sexuality and representation
86
Media professionals and the politics of representation
89
Method: content analysis
93
Representations of individuality: stars, personalities, celebrities
95
Defining stars
96
Stars as texts and signs
96
Construction of the image
97
What stardom represents
97
Summary
98
Further reading
99
Chapter
4
Reality media
102
Conceptualising reality and realism
104
Defining reality media
104
Historical realisms
105
Semiology and the real
109
Dominant practices and forms of reality media
109
Truth, honesty and documenting the real
110
Reality media, democracy and ordinary people
115
Reality, truth, freedom, ethics and responsibility
117
The sound of the real
121
Summary
123
Further reading
124
Appendix: Analysing texts
125
Contents ix
Part two: Producing media
132
Chapter
5
The business of media
134
Investigating media businesses
138
Political economy of media
139
Media organisations in the free market
140
Commodity relations
140
Audience as commodity
141
Mass and niche audiences, and the Hotetling effect
141
Controlling uncertainty
142
Cost structure and managing risk
143
Size, concentration and media corporations
144
Distribution
145
Organisational studies
149
Mapping divisions, departments and executive control
149
Mapping staff, role and function
149
Mapping production processes, gatekeeping points
and transformations
152
Gatekeeping and routine in production
153
The culture of production
-
media professionals, creative workers
153
Media business in the digital age
156
The long tail
157
The death of scarcity
158
Summary
160
Further reading
161
Chapter
6
Media regulation and policy
164
Regulation and public policy
167
Why do we have regulation?
167
Defining policy and regulation
167
Policy and regulation analysis
169
Policy analysis: identifying policy
170
Getting the big picture
-
surveying government media
and cultural policy
171
Identifying regulatory practice
173
The changing landscape of regulation
175
Issues in policy and regulation
176
Example
1:
Public service broadcasting and the regulation of radio
177
Example
2:
Regulating popular music
181
Summary
185
Further reading
186
Chapter
7
Media production in a global age
188
What s global about global media?
191
Global information
-
roots of global media businesses and forms
191
New global media environments, search engines and
information access
194
Regulating global media
195
Global entertainment
196
Contents
Television and globalisation
199
Global media, free markets and regulation
201
Evaluating and resisting globalisation
204
Studying the impact of global media
-
further themes and ideas
210
Summary
212
Further reading
214
Part three: Media audiences
216
Chapter
8
Producing audiences: what do media do to people?
218
What is an audience?
220
Media output and consumption
220
Media organisations produce audiences
222
Media scholars produce audiences
225
Propaganda and manipulating audiences
228
Media effects and moral panics
231
From effects to influence
234
Summary
235
Further reading
238
Chapter
9
Investigating audiences: what do people
do with media?
240
Identifying audience activity
243
From effects to uses and gratifications
244
Theorising audiences: encoding/decoding media meanings
246
Discovering the audience: media, context and meaning
248
Subcultures and random
252
Online audience activity: creating communities, meaning and identity
259
Researching media audiences
264
Methodologies
264
Questionnaires and interviews
265
Focus groups
267
Ethnography
267
Ethics and audience research
269
Summary
271
Further reading
272
Part four: Media and social contexts
274
Chapter
10
Media power
276
Conceptualising power
278
Locating power
278
Media and power
280
Powerful media
280
Contents xl
Media make people powerful
280
Media as agents of power
280
Ideology
281
Unpacking ideology: the contribution of Marxism
283
Antonio Gramsci and hegemony
285
Louis Aithusser and structuralism
288
Discourse, power and media
290
Michel
Foucault
and discourse
290
Summary
293
Further reading
294
Chapter
11
Conceptualising mass society
296
Contexts: mass society, mass media and social change
299
Theories of mass society
299
The culture and society tradition
300
The American context
302
The Frankfurt School
303
Defining the culture industry
305
Authentic culture
305
Features of the culture industry
305
Assessing the culture industry
307
Who are the masses ?
309
Raymond Williams: culture is ordinary
310
Richard Hoggart: The Uses of Literacy to the Centre for
Contemporary Cultural Studies (CCCS)
312
Summary
314
Further reading
315
Chapter
12
Modernism, postmodernism and after
316
Conceptualising the modern
318
Modernists, modernism and media
318
Postmodernism and postmodernity
324
Themes of postmodernism
326
Postmodern media texts
329
Critiquing postmodernism?
333
Summary
336
Chapter
13
The consumer society and advertising
338
The scope and meaning of consumerism and advertising
340
Theorising the consumer society
341
Branding, identity and consumption
345
The organisation and practice of advertising in the digital age
346
Rejecting consumption: adbusting and culture jamming
352
The future of advertising
353
Summary
355
Further reading
356
xii Contents
Part five: Historiography
358
Chapter
14
Media histories
360
Thinking about media history
362
What is history?
362
Thinking about the past
362
What is media history?
363
Media as history
365
Doing historiography
369
Producing chronologies: a sense of time
369
Sources and archives
371
Distinguishing between primary and secondary sources
372
Archives: collections of primary sources
373
Oral histories
375
Evaluating sources
375
Writing media history
375
Aesthetics: histories of rhetoric, form, text
377
Political-economic histories of the media
378
Technological history
379
Social and cultural histories of the media
380
Summary
382
Conclusion: Doing your media studies
384
What you will need to do
384
What you will need to cover
385
What to do next
387
Glossary
388
References
391
Index
405
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