Socialnomics: how social media transforms the way we live and do business
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
2009
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes index. |
| Beschreibung: | XIX, 265 S. |
| ISBN: | 9780470477236 |
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| 245 | 1 | 0 | |a Socialnomics |b how social media transforms the way we live and do business |c Erik Qualman |
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c 2009 | |
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| 650 | 7 | |a Online-Werbung |2 stw | |
| 650 | 7 | |a Social Software |2 stw | |
| 650 | 7 | |a USA |2 stw | |
| 650 | 7 | |a Virales Marketing |2 stw | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Social media | |
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Datensatz im Suchindex
| _version_ | 1804140731400454144 |
|---|---|
| adam_text | Titel: Socialnomics
Autor: Qualman, Erik
Jahr: 2009
CONTENTS
Acknowledgments xiii
About This Book xv
Introduction: It s a People-Driven Economy, Stupid xvii
Chapter One Word of Mouth Goes World of Mouth 1
Why is there a need for social media? Why has
it become the most popular activity on the Web
in a span shorter than three years?
Despite fragmentation caused by the Web,
people still desire an understanding of what the
majority of people are doing. Social media is
that mechanism.
In the future, we will no longer look for the
news; rather, the news will find us, or we will
create it. That future is now.
Chapter Two Social Media = Preventative Behavior
Wliat Happens in Vegas Stays on YouTube
Two distinct forms of behavior have emerged in
the social media age. The first one is
preventative; for example, you may hide
alcoholic drinks during photos, or you may
avoid that harmless photo with the two
attractive lifeguards on your next business trip.
Contents
Similar constructs apply to corporations.
Companies are thinking hard about actions that
could cause a negative reaction within the
blogosphere or social graph.
While preventative behavior is somewhat of a
drag compared to the socially unaccountable
freedom our parents enjoyed in the 1960s, it s a
good thing on the whole. It s making us adhere
to the old adage live your life as if your
mother is watching.
43
Chapter Three Social Media = Braggadocian Behavior
It s All About Me, Me, Me.
The second, more exciting change is
braggadocian behavior. As people continue to
microblog and update their status on social
networks, it soon becomes a competition of
who s doing the coolest thing. What once took
place only occasionally around the watercooler
is now happening in real time.
As a society, this is a good thing. It allows
people to take stock of their collective lives and
what they re doing throughout the day, rather
than letting years go by and looking back on a
wasted youth, saying what did I do with my life?
Is it any wonder that the television viewing
audience is shrinking by the minute? People are
actually living their own lives rather than
watching others. As a company, it s imperative
that you produce products and services so that
people not only want to be associated with
your brand, but also take ownership of it.
Social Media Is In
Out: Reality TV
In; Reality social media
Chapter Four Obama s Success Driven by Social Media 61
For an indication of how powerful social media
is, we need look no further than Barack
Obama s meteoric rise to power.
Contents
Chapter Five I Care More about What My Neighbor
Thinks than What Google Thinks 89
Socialommerce: Billions of dollars will be made
in and around social media; a majority from
search queries around products and services.
Consumers will have the ability to see what
their friends and colleagues found relevant,
researched, purchased, and commented on.
We ve always valued word of mouth; social
media puts it on steroids by allowing you to
search for it.
Social media eliminates multiple individual
redundancies in society. This is a tremendous
benefit in saving people s time, energy, and
frustration.
It is mission critical for companies to
understand that the impact of social media
shifts traditional business practices across
marketing, recruiting, manufacturing, etc.
Products and services will find us in the near future.
Chapter Six Death of Social Schizophrenia 119
People play various roles in their own lives and
take on different personalities depending on
where they are or with whom they are
interacting. People have their work personas
that are much different from their nightlife
personas, which in turn are different from their
family personas, and so on.
The same holds true for corporations;
on one hand, a company donates millions
to save-the-planet-type funds, but on the
other hand, they dump millions of gallons
of toxic waste into the clean water
supply.
The transparency and speed of information
flow caused by social media mitigates this type
of social schizophrenic behavior. What does
this mean for companies and individuals?
Contents
Chapter Seven Winners and Losers in a 140-Character
World 135
Celebrities are twittering with Joe Sixpack
because they need Joe Sixpack more than Joe
Sixpack needs them. More and more people are
getting rid of cable TV altogether and watching
their favorite shows, debates, and movies online.
Conversations with prospects/consumers occur
within the platforms (Facebook, hi5, YouTube,
Twitter, etc.). Consumers will not allow you to
force them into your database and
communicate through the traditional marketing
channels (phone, e-mail, direct mail).
What do these recent and violent shifts mean,
and how can individuals and corporations
capitalize on them? How does it integrate with
your search engine optimization strategy?
A few case studies are highlighted in this
chapter. These range from Can behavioral
search data predict presidents? to Why NBC s
record online Olympic viewing was fool s gold.
Chapter Eight Next Step for Companies and The Glass
House Generation 189
What capabilities and characteristics are needed
for people, politicians, companies, and so on to
be successful in a transparent and sound-bite
crazed world—a world in which social media is
a driving force?
How will job recruiters find these successfull
people? Conversely how will good people find
the right job?
Referrals are the most effective form of
marketing. Social media allows referral
marketing to go to unforeseen heights. Smart
companies are moving dollars from traditional
advertising to incentives for users/buyers to
discuss their products within a social media
context. This often occurs at the point of purchase.
Contents
Socialnomics Summary 239
Notes 245
About the Author 257
Index 259
|
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| id | DE-604.BV035790824 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:04:38Z |
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| isbn | 9780470477236 |
| language | English |
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| spelling | Qualman, Erik Verfasser aut Socialnomics how social media transforms the way we live and do business Erik Qualman Hoboken, N.J. Wiley 2009 XIX, 265 S. txt rdacontent n rdamedia nc rdacarrier Includes index. E-Business stw Online-Werbung stw Social Software stw USA stw Virales Marketing stw Internet marketing Social media Social networking Electronic commerce World Wide Web 2.0 (DE-588)7548364-6 gnd rswk-swf Sozialer Wandel (DE-588)4077587-2 gnd rswk-swf World Wide Web 2.0 (DE-588)7548364-6 s Sozialer Wandel (DE-588)4077587-2 s DE-188 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Socialnomics how social media transforms the way we live and do business |
| title_auth | Socialnomics how social media transforms the way we live and do business |
| title_exact_search | Socialnomics how social media transforms the way we live and do business |
| title_full | Socialnomics how social media transforms the way we live and do business Erik Qualman |
| title_fullStr | Socialnomics how social media transforms the way we live and do business Erik Qualman |
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| title_short | Socialnomics |
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| title_sub | how social media transforms the way we live and do business |
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