Customer asset management in action: using customer portfolios for allocating resources across business-to-business relationships for improved shareholder value
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Helsinki
Hanken School of Economics
2009
|
| Schriftenreihe: | Ekonomi och samhälle
203 |
| Schlagworte: | |
| Beschreibung: | Enth. außerdem: Why finance does not help customer asset management ; Customer portfolios in customer asset management ; The role of customer asset management in shareholder value creation ; Customer asset management for business-to-business relationships |
| Beschreibung: | VI, 208 S. graph. Darst. |
| ISBN: | 9789522320490 9789522320506 |
Internformat
MARC
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| 020 | |a 9789522320490 |9 978-952-232-049-0 | ||
| 020 | |a 9789522320506 |9 978-952-232-050-6 | ||
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| 100 | 1 | |a Nenonen, Suvi |e Verfasser |4 aut | |
| 243 | 1 | 0 | |a Sammlung |
| 245 | 1 | 0 | |a Customer asset management in action |b using customer portfolios for allocating resources across business-to-business relationships for improved shareholder value |c Suvi Nenonen |
| 246 | 1 | 3 | |a Why finance does not help customer asset management |
| 246 | 1 | 3 | |a Customer portfolios in customer asset management |
| 246 | 1 | 3 | |a The role of customer asset management in shareholder value creation |
| 246 | 1 | 3 | |a Customer asset management for business-to-business relationships |
| 264 | 1 | |a Helsinki |b Hanken School of Economics |c 2009 | |
| 300 | |a VI, 208 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Ekonomi och samhälle |v 203 | |
| 500 | |a Enth. außerdem: Why finance does not help customer asset management ; Customer portfolios in customer asset management ; The role of customer asset management in shareholder value creation ; Customer asset management for business-to-business relationships | ||
| 502 | |a Zugl.: Helsinki, Hanken School of Economics, Diss., 2009 | ||
| 650 | 0 | 7 | |a Kundenanalyse |0 (DE-588)4304338-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenorientierung |0 (DE-588)4316837-1 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |D s |
| 689 | 0 | 1 | |a Kundenanalyse |0 (DE-588)4304338-0 |D s |
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| 830 | 0 | |a Ekonomi och samhälle |v 203 |w (DE-604)BV000823559 |9 203 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-018642342 | ||
Datensatz im Suchindex
| _version_ | 1804140719196078080 |
|---|---|
| any_adam_object | |
| author | Nenonen, Suvi |
| author_facet | Nenonen, Suvi |
| author_role | aut |
| author_sort | Nenonen, Suvi |
| author_variant | s n sn |
| building | Verbundindex |
| bvnumber | BV035782870 |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)634547367 (DE-599)BVBBV035782870 |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| id | DE-604.BV035782870 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:04:27Z |
| institution | BVB |
| isbn | 9789522320490 9789522320506 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018642342 |
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| physical | VI, 208 S. graph. Darst. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Hanken School of Economics |
| record_format | marc |
| series | Ekonomi och samhälle |
| series2 | Ekonomi och samhälle |
| spelling | Nenonen, Suvi Verfasser aut Sammlung Customer asset management in action using customer portfolios for allocating resources across business-to-business relationships for improved shareholder value Suvi Nenonen Why finance does not help customer asset management Customer portfolios in customer asset management The role of customer asset management in shareholder value creation Customer asset management for business-to-business relationships Helsinki Hanken School of Economics 2009 VI, 208 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Ekonomi och samhälle 203 Enth. außerdem: Why finance does not help customer asset management ; Customer portfolios in customer asset management ; The role of customer asset management in shareholder value creation ; Customer asset management for business-to-business relationships Zugl.: Helsinki, Hanken School of Economics, Diss., 2009 Kundenanalyse (DE-588)4304338-0 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content (DE-588)4113937-9 Hochschulschrift gnd-content Business-to-Business-Marketing (DE-588)4631075-7 s Kundenanalyse (DE-588)4304338-0 s Kundenorientierung (DE-588)4316837-1 s DE-604 Ekonomi och samhälle 203 (DE-604)BV000823559 203 |
| spellingShingle | Nenonen, Suvi Customer asset management in action using customer portfolios for allocating resources across business-to-business relationships for improved shareholder value Ekonomi och samhälle Kundenanalyse (DE-588)4304338-0 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Kundenorientierung (DE-588)4316837-1 gnd |
| subject_GND | (DE-588)4304338-0 (DE-588)4631075-7 (DE-588)4316837-1 (DE-588)4143413-4 (DE-588)4113937-9 |
| title | Customer asset management in action using customer portfolios for allocating resources across business-to-business relationships for improved shareholder value |
| title_alt | Why finance does not help customer asset management Customer portfolios in customer asset management The role of customer asset management in shareholder value creation Customer asset management for business-to-business relationships |
| title_auth | Customer asset management in action using customer portfolios for allocating resources across business-to-business relationships for improved shareholder value |
| title_exact_search | Customer asset management in action using customer portfolios for allocating resources across business-to-business relationships for improved shareholder value |
| title_full | Customer asset management in action using customer portfolios for allocating resources across business-to-business relationships for improved shareholder value Suvi Nenonen |
| title_fullStr | Customer asset management in action using customer portfolios for allocating resources across business-to-business relationships for improved shareholder value Suvi Nenonen |
| title_full_unstemmed | Customer asset management in action using customer portfolios for allocating resources across business-to-business relationships for improved shareholder value Suvi Nenonen |
| title_short | Customer asset management in action |
| title_sort | customer asset management in action using customer portfolios for allocating resources across business to business relationships for improved shareholder value |
| title_sub | using customer portfolios for allocating resources across business-to-business relationships for improved shareholder value |
| topic | Kundenanalyse (DE-588)4304338-0 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Kundenorientierung (DE-588)4316837-1 gnd |
| topic_facet | Kundenanalyse Business-to-Business-Marketing Kundenorientierung Aufsatzsammlung Hochschulschrift |
| volume_link | (DE-604)BV000823559 |
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