The digital handshake: seven proven strategies to grow your business using social media
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J.
Wiley & Sons
c2009
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes index. Erscheint: September 2009 |
| Physical Description: | XXVII, 244 p |
| ISBN: | 9780470499276 |
Staff View
MARC
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Record in the Search Index
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| adam_text | Titel: The digital handshake
Autor: Chaney, Paul
Jahr: 2009
CONTENTS
Foreword Ann Handley, Chief Content Officer,
MarketingProfs xi
Preface The Insurgent Consumer xlll
Acknowledgments xv
About the Author xvil
Introduction A New Communications Paradigm xix
PARTI
Five Consumer Trends Turning the
World Upside Down 1
Chapter One
Consumer Skepticism Is at an All-Time High 3
Chapter Two
The Media Is Fragmented and So Is the Audience 9
Chapter Three
Who Is In Control of the Marketing Message?
(Guess What. It s Not You!) 15
Chapter Four
Businesses, Improve Your Aim 21
vii
Viii CONTENTS
Chapter Five
Customers Are Mad as Hell, and They re
Not Going to Take It Anymore 27
Chapter Six
What s a Marketer to Do? (Start a Conversation) 37
PART II
Seven Proven Strategies to Grow Your Business 53
Chapter Seven
Business Blogging: Your Social Media Marketing
Headquarters 55
Chapter Eight
Social Networks Strengthen Your Social Graph 77
Chapter Nine
Niche Online Communities Can Benefit
Your Business 97
Chapter Ten
Microblogging: Social Media Marketing in
140 Characters or Less 115
Chapter Eleven
Lights! Camera! Action! Use Online Video
to Market Your Business 137
Chapter Twelve
Podcasting (Overlooked, Underutilized
Marketing Tool) 149
Chapter Thirteen
PR 2.0 {Introducing the Social Media News Release) 163
Chapter Fourteen
Other Social Media Marketing Tools 173
PART III
Putting the Tools to Good Use
(A Social Media Marketing Plan of Action) 185
Contents ix
Chapter Fifteen
A Brief Word About Web Sites, E-mail
Marketing, and Search Engines 187
Chapter Sixteen
Listening Is the New Marketing 197
Chapter Seventeen
Now That You ve Listened, It s Time to Engage 205
Chapter Eighteen
Measuring the Effectiveness of Your
Social Media Marketing Plan 211
Conclusion 221
Notes 225
Index 233
|
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| isbn | 9780470499276 |
| language | English |
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| publisher | Wiley & Sons |
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| spelling | Chaney, Paul Verfasser aut The digital handshake seven proven strategies to grow your business using social media by Paul Chaney Hoboken, N.J. Wiley & Sons c2009 XXVII, 244 p txt rdacontent n rdamedia nc rdacarrier Includes index. Erscheint: September 2009 Internet marketing Online social networks Economic aspects Internet advertising HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018635195&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Chaney, Paul The digital handshake seven proven strategies to grow your business using social media Internet marketing Online social networks Economic aspects Internet advertising |
| title | The digital handshake seven proven strategies to grow your business using social media |
| title_auth | The digital handshake seven proven strategies to grow your business using social media |
| title_exact_search | The digital handshake seven proven strategies to grow your business using social media |
| title_full | The digital handshake seven proven strategies to grow your business using social media by Paul Chaney |
| title_fullStr | The digital handshake seven proven strategies to grow your business using social media by Paul Chaney |
| title_full_unstemmed | The digital handshake seven proven strategies to grow your business using social media by Paul Chaney |
| title_short | The digital handshake |
| title_sort | the digital handshake seven proven strategies to grow your business using social media |
| title_sub | seven proven strategies to grow your business using social media |
| topic | Internet marketing Online social networks Economic aspects Internet advertising |
| topic_facet | Internet marketing Online social networks Economic aspects Internet advertising |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018635195&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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