Verfügbarkeit: Strategic marketing

Strategic marketing: creating competitive advantage

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Bibliographische Detailangaben
Hauptverfasser:	West, Douglas C. (VerfasserIn), Ford, John B. 1949- (VerfasserIn), Ibrahim, Essam (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Oxford [u.a.] Oxford Univ. Press 2010
Ausgabe:	2. ed.
Schlagworte:	Marketing > Decision making Marketing > Management Marketing Strategisches Management Lehrbuch
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	XXVI, 585 S. Ill., graph. Darst.
ISBN:	9780199556601 0199556601

Internformat

MARC


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Datensatz im Suchindex

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adam_text	Outline contents Online resource centre xxv Parti Introduction l 1 Overview and strategy blueprint З 2 Marketing strategy: analysis and perspectives 33 Partii Where are we now? 67 3 Environmental and internal analysis: market information and intelligence 69 Part III Where do we want to be? 105 4 Strategic marketing decisions, choices, and mistakes 107 5 Segmentation, targeting, and positioning strategies 151 6 Branding strategies 186 7 Relational and sustainability strategies 223 Part IV How will we get there? 261 8 Product innovation and development strategies 263 9 Service marketing strategies 296 10 Pricing and distribution 333 11 Marketing communications 372 12 Е -marketing strategies 410 13 Social and ethical strategies 445 PartV Did we get there? 479 14 Strategy implementation, control, and metrics 481 End-of-book case studies 521 Index 569
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author	West, Douglas C. Ford, John B. 1949- Ibrahim, Essam
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	2. ed.
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spelling	West, Douglas C. Verfasser aut Strategic marketing creating competitive advantage Douglas West, John Ford, and Essam Ibrahim 2. ed. Oxford [u.a.] Oxford Univ. Press 2010 XXVI, 585 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Decision making Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s b DE-604 Ford, John B. 1949- Verfasser (DE-588)13425161X aut Ibrahim, Essam Verfasser aut Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018632019&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
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subject_GND	(DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4123623-3
title	Strategic marketing creating competitive advantage
title_auth	Strategic marketing creating competitive advantage
title_exact_search	Strategic marketing creating competitive advantage
title_full	Strategic marketing creating competitive advantage Douglas West, John Ford, and Essam Ibrahim
title_fullStr	Strategic marketing creating competitive advantage Douglas West, John Ford, and Essam Ibrahim
title_full_unstemmed	Strategic marketing creating competitive advantage Douglas West, John Ford, and Essam Ibrahim
title_short	Strategic marketing
title_sort	strategic marketing creating competitive advantage
title_sub	creating competitive advantage
topic	Marketing Decision making Marketing Management Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd
topic_facet	Marketing Decision making Marketing Management Marketing Strategisches Management Lehrbuch
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018632019&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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